Privacy Policy
Updated as of January 2007

This site is operated on behalf of Frito-Lay North America, Inc. (“Frito-Lay”). Frito-Lay recognizes its obligation to adhere to the highest standards of integrity for its online visitors. We developed certain privacy practices to maintain these standards and comply with applicable laws, rules and regulations, including the Children’s Online Privacy Practices Act (“COPPA”). If you have questions or comments about this site or privacy policy, you should contact Frito-Lay Consumer Affairs at Box 35645, Dallas, Texas 75235-0645 or call 1-800-352-4477 weekdays between 9:00 a.m. and 4:30 p.m. CST.

Frito-Lay does not require visitors to submit personal information to visit our web sites; however, we do require visitors to submit personal information to register for specific promotions or participate in certain online programs, surveys, newsletters or other transactions or activities. On a particular Frito-Lay registration page, we may request the visitor’s date of birth, gender, email address, telephone number, and/or other contact and demographic information. During the registration process, Frito-Law will calculate the visitor’s age via DOB entry field. Frito-Lay does not collect personal information from children under 13 years of age on this site. Frito-Lay reserves the right to limit participation in particular programs or promotions to visitors 18 years of age or older.

Frito-Lay uses information submitted by visitors to keep track of their participation in our promotions and programs, to respond to comments or questions, to notify a visitor if he or she is the potential winner of a promotion, to send special messages regarding our sites, products, programs or promotions, to provide visitors with access to special areas or features of our site(s), and for internal purposes.

Frito-Lay is a division of PepsiCo, Inc. and may share personal information within the PepsiCo family of companies. Frito-Lay does not sell, rent, individually post or otherwise disclose any personal information about visitors to third parties outside of PepsiCo for marketing purposes. Frito-Lay may disclose personal information to comply with a subpoena or applicable law or process. We may hire trusted companies to help us with our web sites, programs and promotions, and those companies may have limited access to personal information for the sole purpose of performing their services, subject to confidentiality obligations. During certain joint promotions, visitors may have the option to submit personal information to and/or receive future communications from the joint promotion partner. If visitors opt-in to share information with 3rd parties, Frito-Lay is not responsible for the 3rd party content or the use of information by such 3rd parties. If you have opted to participate in a Frito-Lay promotion or program and/or to receive information from us, you may cancel your registration and remove your personal information from our database by “unsubscribing” utilizing the link contained in one of our communications to you, or by writing to Frito-Lay Consumer Affairs at the address shown above.

Frito-Lay may collect non-personal information from online visitors, such as the visitor’s browser type, operating system and domain name. The non-personal information we collect enables us to track the total number of visitors to each of our sites in an aggregate form, and is used by Frito-Lay to improve and update our sites, products and services. Aggregate (non-personal) information may be shared with 3rd parties in our discretion. If visitors send us any comments, suggestions, information, ideas, concepts, knowledge or techniques, Frito-Lay is free to use the information worldwide, in perpetuity, without acknowledgement or compensation, for any purpose, including developing, manufacturing or marketing products and/or modifying or improving our web site(s). This Privacy Policy may be modified by Frito-Lay at any time by updating this posting. You are encouraged to check-back periodically to review the Privacy Policy.