PepsiCo remains committed to increasing advocacy and celebrating the many contributions of the AAPI community. To that end, Frito Lay, the convenient foods division of PepsiCo, is donating $500,000 to TAAF, which serves the AAPI community in its pursuit of belonging and prosperity that is free from discrimination, slander, and violence. The Frito-Lay investment will help TAAF continue to build the infrastructure to improve AAPI advocacy, power, and representation.
Additionally, Frito-Lay is sponsoring ViacomCBS’s “See Us Unite for Change” global special, which is part of the See Us Unite cultural campaign, a multi-platform effort led by TAAF and its coalition of partners. The special weaves together speakers, music performances, comedy and monologues that will unite, inspire and help drive awareness of the AAPI experience. MTV Entertainment brands, as well as BET and Nickelodeon, and Facebook Watch will exclusively stream the special on Friday, May 21 at 8 PM ET.