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BAKED

Frito-Lay’s line of BAKED snacks are baked, not fried, to give you the great taste you’ve come to love with Frito-Lay snacks. On top of that, BAKED snacks offer less fat than regular potato chips1, cheese-flavored snacks2, and tortilla chips3. 1 65% less fat than regular potato chips 2 50% less fat than regular cheese-flavored snacks 3 50% les…

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SIMPLY

Simply put, our Simply line offers the great taste and crunch you love from your favorite Frito-Lay brands with no artificial flavors or preservatives. And certain Simply snacks are USDA certified organic and/or Non-GMO Project Verified.

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QUAKER®

KURKURE®