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FRITOS® DEBUTS FIRST TV COMMERCIAL IN 20 YEARS FEATURING COUNTRY MUSIC STAR THOMAS RHETT
The new “Down for Everything™” campaign celebrates Fritos® as the centerpiece to memorable traditions featuring the versatile chip that’s been part of life’s important moments for almost 90 years PLANO, Texas, March 1, 2022 – Fritos®, the versatile and “Down for Everything™” corn chip from Frito-Lay®, launches its first telev…
http://www.fritolay.com/FRITOS%C2%AE-DEBUTS-FIRST-TV-COMMERCIAL-IN-20-YEARS-FEATURING-COUNTRY-MUSIC-STAR-THOMAS-RHETTPepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe
Hubs to centralize skills, development and delivery of emerging digital capabilities, such as AI, machine learning, and more. PepsiCo, Inc. today announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These Hubs, located in Dallas and Barcelona, are e…
http://www.fritolay.com/pepsico-accelerates-digitalization-with-launch-of-digital-hubs-in-north-america-and-europeThe Tostitos Brand And Superstar Nelly Get Fans Amped Up For The 2014 Tostitos Fiesta Bowl
Dec. 11, 2013 /PRNewswire/ -- With the match-ups decided and excitement around college football surging, Tostitos – the brand known for making life a party – is getting the 2014 Fiesta Bowl festivities started early this year. Together with hip hop music icon and former high school football standout Nelly, the Tostitos b…
http://www.fritolay.com/news/the-tostitos-brand-and-superstar-nelly-get-fans-amped-up-for-the-2014-tostitos-fiesta-bowlRuffles Brand Introduces Ruff McThickridge, Star of Ruffles Brand and Ultimate Action Hero
PLANO, Texas, May 6, 2013 /PRNewswire/ -- Ruffles potato chips, one of the flagship brands from PepsiCo's Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie h…
http://www.fritolay.com/news/ruffles-brand-introduces-ruff-mcthickridge-star-of-ruffles-brand-and-ultimate-action-heroFeed The Children and PepsiCo Donate Food and Essentials to 3,200 Washington D.C. Families
WASHINGTON, Nov. 18, 2010 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered to bring 10 semi tractor-trailers full of food, essentials and personal care items to help 3,200 families in Washington D.C.'s Ward 5. Approximately 250 PepsiCo volunteers and members of the Susie Elizabeth Crowder Owens Food Pantry helped to distribute the box…
http://www.fritolay.com/news/feed-the-children-and-pepsico-donate-food-and-essentials-to-3-200-washington-d-c-familiesMiss Vickie’s® Brings Calming Art to Commuters with ‘Stroke of Goodness’ Art Contest
In celebration of Miss Vickie’s® grocery and retail launch, the brand is giving a fan the chance for their art to be featured on a billboard PLANO, Texas, April 3, 2024 – Miss Vickie's® Kettle Cooked Potato Chips is hitting grocery and retail stores nationwide, allowing consumers to enjoy their favorite snack at home. To celebrate Miss Vickie’s…
http://www.fritolay.com/miss-vickies-brings-calming-art-to-commuters-with-stroke-of-goodness-art-contestLAY’S® Invites Fans on a Flavor Journey with Latest Regionally Inspired Potato Chip Drop
Four fan-favorite flavors return to store shelves as part of the new Lay’s® Flavor That Hits Home™ lineup PLANO, Texas, March 26, 2024 – For years, Lay’s® has transported fans to their favorite destinations through its innovative potato chip flavors. This spring, America’s favorite potato chip brand is taking fans o…
http://www.fritolay.com/lay-s-invites-fans-on-a-flavor-journey-with-latest-regionally-inspired-potato-chip-dropBAKED Lay’s® and Subway® Debut New Footlong Crisp To Celebrate National Potato Chip Day
For one day only, Subway Series fans can take their footlong meal to new levels with the limited-edition BAKED Lay’s® Footlong PLANO, Texas, March 7, 2023 – First it was the footlong sandwich, then the footlong cookie, and now – the BAKED Lay’s® Footlong! Today, BAKED Lay’s® announced its latest collaboration with Subway, revealing it…
http://www.fritolay.com/baked-lay%E2%80%99s%C2%AE-and-subway%C2%AE-debut-new-footlong-crisp-to-celebrate-national-potato-chip-dayCHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE
For its first trip to the metaverse, Cheetos gives fans the chance to “resurrect” a favorite flavor for a limited time. After many years of instigating mischief in the real world, Chester Cheetah and Cheetos® are taking their antics to virtual reality this Halloween. Cheetos today unveiled Chesterville, a new, digital suburban neighborhood unlik…
http://www.fritolay.com/cheetos%C2%AE-makes-mischief-in-the-metaverse-with-the-launch-of-halloween-themed-chestervilleNew IMAG!NE Snack Brand Gives Parents Delicious And Nutritious Snack Options For Their Kids
PLANO, Texas, Oct. 30, 2018 /PRNewswire/ -- Every parent knows the struggle of juggling the demands of their family's busy schedules with the desire to find nutritious snacks and creative activities that will keep the kiddos nourished and happy in between soccer practices, tutoring, and piano lessons. IMAG!NE has an answer! The new brand offers d…
http://www.fritolay.com/news/new-imag-ne-snack-brand-gives-parents-delicious-and-nutritious-snack-options-for-their-kids