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SunChips and Current TV Unveil Consumer-Created Ads to Serve as Inspiration for Greener Lifestyles
PLANO, Texas and SAN FRANCISCO, April 22 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, and Current TV today announced "Little Steps" by Heather Kramer from Brooklyn, NY as the top ad from the 2010 SunChips and Current TV's VCAM platform, a unique program that challenged consumers to create videos…
http://www.fritolay.com/news/sunchips-and-current-tv-unveil-consumer-created-ads-to-serve-as-inspiration-for-greener-lifestylesSunChips Kicks Off Earth Month With Introduction of World's First 100 Percent Compostable Chip Bag
PLANO, Texas, March 31 /PRNewswire/ -- On the eve of Earth Month, the SunChips brand today officially introduces the world's first 100 percent compostable chip bag at an event in Los Angeles, along with details about a new national consumer education effort to encourage composting and greener lifestyles. The new 100 percent compostable bags are mad…
http://www.fritolay.com/news/sunchips-kicks-off-earth-month-with-introduction-of-world-s-first-100-percent-compostable-chip-bagDORITOS AND MICROSOFT CHALLENGE FANS TO DESIGN THE FIRST-EVER CONSUMER-CREATED XBOX 360 VIDEO GAME
Plano, TX (June 21, 2007) — The Doritos brand announced today that it is once again putting Doritos fans in control by partnering with Xbox 360 to let fans design the first-ever consumer-created Xbox LIVE® Arcade game. Together, the two brands are challenging people in the United States to think of an idea that takes the spirit of the Dor…
http://www.fritolay.com/news/doritos-and-microsoft-challenge-fans-to-design-the-first-ever-consumer-created-xbox-360-video-gamePopCorners® and Actor Don Cheadle Get Caught with Something Good™ in Speakeasy-Themed Commercial
The popped snack and Cheadle transport fans to the 1920s where the snack becomes a better choice than what you’d expect in a Prohibition-era speakeasy. PLANO, Texas, March 20, 2024 – Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners® continues to break convention and unlock snacking possibilities …
http://www.fritolay.com/popcorners-and-actor-don-cheadle-get-caught-with-something-good-in-speakeasy-themed-commercialDoritos And Busta Rhymes Scout For Hip-Hop's Next Big Star With Heated 'Blaze the Beat' Competition
PLANO, Texas, July 17, 2018 /PRNewswire/ -- This summer, Doritos Blaze and Busta Rhymes have fans spitting fire in more ways than one. With "Blaze The Beat," Doritos and Busta are searching for the newest hip-hop star to share the stage with a major headliner at a music festival later this summer, and potentially open doors on a new car…
http://www.fritolay.com/news/doritos-and-busta-rhymes-scout-for-hip-hop-s-next-big-star-with-heated-blaze-the-beat-competition10,000 Lucky Fans Also Will Receive Real-Life Customized Bags of Lay's Chips Featuring Their Photos
PLANO, Texas, May 12, 2015 /PRNewswire/ -- Just in time for the Memorial Day holiday, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off its "Lay's Summer Days" campaign – encouraging fans to create custom digital bags of Lay's potato chips featuring photos of their…
http://www.fritolay.com/news/10-000-lucky-fans-also-will-receive-real-life-customized-bags-of-lay-s-chips-featuring-their-photosCracker Jack'D Brand Joins Nitro Circus Live Action Sports Show As Premier Sponsor Of New U.S. Tour
PLANO, Texas, Jan. 17, 2014 /PRNewswire/ -- The Cracker Jack'D brand, on a mission to help keep on-the-go consumers satisfied throughout their busy days, has signed on as a premier sponsor of the Nitro Circus Live action sports U.S. tour. Known for showcasing some of the world's best action sports athletes performing adrenaline-pumping motocross, …
http://www.fritolay.com/news/cracker-jack-d-brand-joins-nitro-circus-live-action-sports-show-as-premier-sponsor-of-new-u-s-tourStacy's Brand Introduces Elevated Snack Experience with New Line of Stacy's Bake Shop Bakery Crisps
PLANO, Texas, Oct. 15, 2013 /PRNewswire/ -- With the school year in full swing, fall's arrival and the busy holiday season around the corner, Stacy's Snacks today introduced Stacy's Bake Shop Bakery Crisps, a sweet and savory line-up of artisan bakery bread snacks ideal for a quick "time out" from it all. The remarkably tasty crisps are made from …
http://www.fritolay.com/news/stacy-s-brand-introduces-elevated-snack-experience-with-new-line-of-stacy-s-bake-shop-bakery-crispsSunChips Brand And Susan G. Komen Partner To Support Education And Early Detection Of Breast Cancer
PLANO, Texas, May 8, 2013 /PRNewswire/ -- To encourage women to take control of their health and an active role in breast cancer risk reduction, SunChips, the multigrain snack brand from PepsiCo's Frito-Lay division, is teaming up with Susan G. Komen® to launch a new educational website and support Susan G. Komen Race for the Cure events across th…
http://www.fritolay.com/news/sunchips-brand-and-susan-g-komen-partner-to-support-education-and-early-detection-of-breast-cancerLeading The Charge in California, Frito-Lay Rolls Out Growing Fleet of All-electric Delivery Trucks
PLANO, Texas, Aug. 9, 2012 /PRNewswire/ -- Senior leadership from PepsiCo's Frito-Lay North America division was joined today by California Governor Edmund G. Brown Jr., Matt Rodriquez, secretary of the California Environmental Protection Agency and Gregory Winterbottom, chairman of the Mobile Source Air Pollution Reduction Review Committee to anno…
http://www.fritolay.com/news/leading-the-charge-in-california-frito-lay-rolls-out-growing-fleet-of-all-electric-delivery-trucks