10/16/2024
Think You Have the Next Great Potato Chip Flavor Idea? Lay's® Brings Back Iconic Do Us A Flavor™ Contest with $1 Million Award
Five previously submitted fan-favorite flavors return for a limited time to inspire new submissions
PLANO, Texas, Oct. 16, 2024 /PRNewswire/ -- Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long hi
10/11/2024
First DORITOS® Restaurant Elevates Late-Night Favorites at Crypto.com Arena
The new Doritos After Dark™ restaurant expands its culinary journey and 'For the Bold®' mantra with a menu that features globally inspired flavors
PLANO, Texas, Oct. 11, 2024 /PRNewswire/ -- Today, DORITOS® introduces a new bold culinary experience for Crypto.com Arena ti
09/19/2024
Think You Can Do Better? Doritos Challenges Fans to Make a Stronger Super Bowl Ad for a Chance to Win $1 Million
Doritos brings back its iconic Crash the Super Bowl contest and encourages fans and critics alike to shoot their shot to have their commercial aired during Super Bowl LIX
PLANO, Texas, September 19, 2024 – The millions who watch the Super Bowl have one thing in common each year: they al
09/18/2024
Makers of Rice-A-Roni Unveil Dinnertime Innovation, Mac-A-Roni, with Humorous Keynote Featuring Joel McHale
McHale invites families to taste the “possibilicheese” with Mac-A-Roni, while the brand offers a chance to try it at a free pop-up in NYC.
CHICAGO, September 18, 2024 – While other innovation giants are unveiling new technologies, fashion and seasonal offerings this fall, the makers of
09/12/2024
America's Snack Wish Has Been Granted: Smartfood® Popcorn Taps Rap Icon Flavor Flav for Campaign Celebrating the Magic of FLAVOR YOU CAN FEEL GOOD ABOUT™
Flavor Flav has swapped his famous clock necklace for a huge popcorn kernel – the Pop Clock– which fans will have the chance to win on social.
PLANO, Texas, Sept. 10, 2024 /PRNewswire/ -- There's something magical in every bag of Smartfood® Popcorn, including a comb
08/27/2024
Jack Links® and Frito-Lay® Offer $5,000 and Flavor-fied Headshots to Gen Zers Willing to ‘Meat Their Inner Flavor’
Fans can test new “Flavor Filters” and Enter for a Chance to Win an Experience Fit for a Lead Guitarist, Stallion Trainer, Race Car Driver and more
PLANO, TX, August 27, 2024 - Despite the endless amount of job listings that say they need a “rock star” or someone who can “slay,” Gen Z a