October 21, 2022
Renewed Focus on Belonging, Drive and Pride to Lead Company Forward.
Frito-Lay today announced the launch of its new employee value proposition (EVP) and new tagline, "We are going Places." Frito-Lay, the nation's leading food manufacturer, has identified insights to implement a new employee value proposition to reflect its commitment to its people and community.
Going Places Starts with our People
The new tagline, "We are going Places" is designed to inspire Frito-Lay's more than 66,000 employees across North America and attract new talent to the workforce. The proposition encompasses Frito-Lay's three pillars – Belonging, Drive and Pride – that emerged from engagement surveys, focus group and individual interviews, workshops and other feedback.
"The labor market has shifted significantly and staffing our frontline roles is more difficult and complex than ever before," said Patrick McLaughlin, Senior Vice President and Chief HR Officer, PepsiCo Foods North America. "Our reimagined employer brand not only addresses the desires of our frontline population, but the program will pull through to all aspects of our employees' experiences – from onboarding to career growth – highlighting our own employees and showcasing Frito Lay as an employer of choice in the communities where we do business."
The new "We Are Going Places" campaign with real-life stories from employees will be published on Frito-Lay's social and digital media channels, including fritolay.com and fritolayemployment.com. Frito-Lay offers employees a robust benefits package including:
- Competitive salaries: including generous sign-on bonuses
- Health insurance: packages that begin the first day of employment, with no wait period
- 401k enrollment: complete with employer match as well as a pension benefit
- Education: debt-free degrees, scholarship opportunities, education assistance for degree and vocational programs and assistance for parents of college-bound children
"I've stayed at Frito-Lay for more than 30 years because I've had security for my future. I'm comfortable, and I've gotten to the place where I enjoy what I do, and I can transfer my knowledge to someone else to make them better", said Corenetta Jones, Packaging Capability Specialist at Frito-Lay North America.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
