November 11, 2024

As COVID restrictions ease, we are continuing to see a theme that we saw emerge at the start of summer with Memorial Day – consumers are fitting two summers in one catching up on activities missed out on for key holidays in 2020, and are eager to celebrate the Fourth of July holiday with family and friends.

Frito-Lay is ready to meet consumer snacking demand where consumers are. Our ambition to always be everywhere our consumers shop enables us to meet this demand by flexing our supply chain and increasing overall capacity, service and delivery.

For the past year, salty snacks have remained the No. 1 food contributor to sales growth at retail, and the latest Frito-Lay U.S. Snack Index shows how consumers’ snacking and shopping habits will look this Fourth of July holiday and throughout the summer.