July 24, 2023
Created in partnership with award-winning Chef Chris Williams, new Doritos Spicy Pineapple Jalapeno flavor continues ongoing commitment to celebrate Changemakers through specially designed SOLID BLACK packaging
PLANO, Texas, July 24, 2023 – Now in its third year, Doritos SOLID BLACK is continuing to spotlight Black Changemakers who TRY ANOTHER ANGLE™ to create meaningful impact in their communities, now with the launch of its new limited-edition flavor, Doritos Spicy Pineapple Jalapeno.
Created in partnership with Chef Chris Williams of the award-winning restaurant Lucille’s in Houston, Doritos Spicy Pineapple Jalapeno takes every bite to Another Level®, starting off with a jalapeno kick and finishing with a tangy pineapple flavor. In addition to creating a renowned restaurant, Chef Williams’ change-making work includes driving a positive impact in his community through his nonprofit Lucille’s 1913. Started during COVID as an homage to his great-grandmother, Lucille’s 1913 is a conscious community collective that provides daily meals to underserved populations in and around Houston. To honor his work, Frito-Lay will make a $50,000 donation to Lucille’s 1913 to support Chef Williams in his commitment to fighting food insecurity in his community.
“It is such an honor that Doritos has recognized the impact Lucille’s 1913 has had on the Houston community,” said Williams. “I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program. With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations.”
Through original artwork created by the anonymous art collective Mz. Icar, Doritos Spicy Pineapple Jalapeno’s packaging was inspired by the concept of thriving. “This is the second year that we’ve had the opportunity to share a message through the brand’s SOLID BLACK packaging,” said the Mz. Icar artists. “In this year’s design, we centered the artwork around the concept of thriving, which means to grow, prosper and flourish. We channeled these concepts into this piece and offer it as a hope for the present and future.”
Doritos SOLID BLACK has recognized and amplified more than 25 Black Changemakers in partnership with the PepsiCo Foundation. In February of this year, Doritos SOLID BLACK and the PepsiCo Foundation announced the 2023 class of Black Changemakers made of 16 nonprofit leaders who are each receiving a $50,000 grant, specialized training for nonprofit professionals and one-on-one fundraising coaching as part of the Black Changemakers program. Earlier this summer, Doritos also introduced a new commercial dedicated to amplifying and showcasing the impact of the 2023 Black Changemakers.
“Doritos is a brand that prides itself on fueling the innovation and creativity of consumers – including Black Changemakers like Chef Chris Williams, Mz. Icar and the whole 2023 class – who are uplifting their communities and disrupting the status quo,” said Tina Mahal, senior vice president of brand marketing at Frito-Lay. “Elevating the work and voices of the Black community through the SOLID BLACK program and our new Doritos Spicy Pineapple Jalapeno flavor gives us an opportunity to inspire boldness in others.”
Beginning today, Doritos Spicy Pineapple Jalapeno will be available at stores nationwide and for purchase online through Snacks.com for a limited time. To learn more about Doritos SOLID BLACK, the 2023 Class of Changemakers and to stay updated on how to become part of the next class, fans can visit Doritos.com/SOLIDBLACK and follow @doritos on social media.
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Follow Doritos on Twitter, Instagram, YouTube, Facebook and TikTok. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, and on Twitter http://www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy’s pita chips, PopCorners popped-corn snacks, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we're focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com.
