October 12, 2016
BIRMINGHAM, Ala., Oct. 12, 2016 /PRNewswire/ -- Eight hundred Birmingham families in need will receive enough food to supplement meals for a week plus daily essentials, thanks to a partnership between PepsiCo and Feed the Children. The event kicks off at 11 a.m. at Birmingham Crossplex, 2337 Bessemer Road, Birmingham, Ala.
This is the first year PepsiCo and Feed the Children have partnered to help feed families in the city of Birmingham, where more than 30 percent of the population lives below the poverty line. This distribution event is part of a larger initiative between the two organizations to help feed communities in cities throughout the United States.
"Together we can be our neighbors' helpers by providing food and essentials to those in need," said J.C. Watts, Jr., Feed the Children president and CEO. "With PepsiCo and City of Birmingham's Division of Youth Services' partnership, we can aid families in our nation's own backyard."
The receiving families have been identified and preselected by the City of Birmingham's Division of Youth Services.
Each qualifying recipient will be given:
- One 25-pound box of nonperishable food items
- One 15-pound box of personal-care items
- One box of AVON products
- Books from Disney Publishing Worldwide
- One 20-count Frito-Lay snacks
- PepsiCo beverages
- Life Original Cereal
- Standard Quaker Oats
- Chewy Granola Bars
- Nut Harvest snacks
"We're excited to partner with Feed the Children, the City of Birmingham and Piggly Wiggly in helping our friends and neighbors in the Birmingham community," said Tony Dixon, sales zone director, central gulf sales Birmingham zone, PepsiCo's Frito-Lay division. "Frito-Lay and PepsiCo are committed to giving back to our communities where we live and work, and providing enough food to supplement meals for a week is a small way we can help make a difference."
About Feed the Children
Established in 1979, Feed the Children exists to end child hunger. It is one of the largest U.S.-based charities and serves those in need in the U.S. and in 10 countries around the world. It provides food, education, essentials and disaster relief. Domestically, it operates 5 distribution centers (located in Oklahoma, Indiana, California, Tennessee and Pennsylvania).
In fiscal year 2015, Feed the Children distributed 107 million pounds of food and essentials valued at $302 million to people in the U.S., and internationally, it sponsored nearly 24,500 children, addressing the root causes of poverty through child sponsorship and school sponsorship. It is accredited by GuideStar Exchange, the BBB Wise Giving Alliance and is rated by Charity Navigator.
Visit www.feedthechildren.org for more information.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
SOURCE Frito-Lay
