December 1, 2015

PLANO, Texas, Dec. 1, 2015 /PRNewswire/ -- PepsiCo's Doritos brand today revealed its list of semifinalist consumer-created Doritos ads for its 10th and final "Crash the Super Bowl" contest. Giving an early nod to the Doritos brand's 50th anniversary next year, 50 semifinalist spots were selected — nearly double the number from previous years, giving even more fans a chance at the kind of exposure they need to jumpstart their careers. The semifinalists were selected from a total of nearly 4,500 ads submitted from 28 countries around the world.

Since early September, consumers have been sharing their love of Doritos tortilla chips by creating and submitting 30-second homemade Doritos advertisements to www.Doritos.com for a shot at this year's "Crash the Super Bowl" grand prize: the chance to see their ad air during the Super Bowl 50 broadcast, a cool $1 million and the life-changing opportunity to collaborate with Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. Snyder is the director of the much-anticipated big screen "Batman v Superman: Dawn of Justice," due to hit theaters March 25, 2016. Each semifinalist will win $2,000, double the amount of prize money from prior years. To view all of the semifinalist ads, visit www.doritos.com.

The Crash the Super Bowl semifinalist ads (in alphabetical order by semifinalist last name) are:

  • "Have You Met Stacy?" by Parker Adams, USA
  • "One Man's Magic Mouth" by Joe Anderson, USA
  • "Block It Out" by Sophia Banks, USA
  • "Elephant In The Room" by Chelsea Bo, USA
  • "The New Kid" by Brad Bosley, USA
  • "Party Size Bro!!" by Trevor Bowman, USA
  • "Candy from a Baby" by Sean Brown, USA
  • "Payday" by Sarah Butler, USA
  • "Ultrasound" by Peter Carstairs, Australia
  • "Too Much Pepper" by Shawn Cauthen, USA
  • "No Dogs Allowed" by Jacob Chase, USA
  • "Totally Buying It" by Dean Coots, USA
  • "Hansel & Gretel" by Brandon Delaney, USA
  • "Just a Puppet" by Keith Eng, USA
  • "Crunch in the Night" by Luis Feliciano, USA
  • "Viking Funeral" by Ben Floss, USA
  • "A Mind of it's Drone" by Shane Free, USA
  • "Mr. Davis" by Jonathan Friedman, USA
  • "The Experiment" by Jeff Goldstein, USA
  • "Crybaby" by Brody Gusar, USA
  • "Chip Magnet" by Brad Herbert, USA
  • "The Heist" by Benjamin Howdeshell, USA
  • "Girlfriend Material" by Jonas Huerta, USA
  • "Piñata Party" by Danny Isserles, Israel
  • "He Speaks?" by Johnny Juarez, USA
  • "Crunchy Couch" by Hans Knaapen, Netherlands
  • "A Tasty Tragedy" by Thorbjørn Kragh, Denmark
  • "The Intercom" by Cameron Mark Lewis, USA
  • "Cheese Man" by Maxwell Lloyd, USA
  • "Stranded" by Anthony Martinez, USA
  • "Quality Time" by Michael McClendon, USA
  • "The Tree of Truth" by Andrei Munteanu, Romania
  • "Paranormal Snacktivity" by Logan Paul, USA
  • "I Don't Think That's a Leaf Blower" by Stefano Pennisi, USA
  • "Queen of the Court" by Jesse Pepe, USA
  • "Sass and Crafts" by Alex Pepper, USA
  • "Lucky Mirror" by Daniel Phakos, USA
  • "Dorito Moth" by Thomas Price, Australia
  • "Swipe for Doritos" by David Rudy, USA
  • "Sharing" by Armand De Saint-Salvy, Australia
  • "Please Don't Feed the Bears" by Jessica Sattelberger, USA
  • "Yo Mama!" by Ben Schyan, USA
  • "It's In the Bag!" by Kate Scoggins, USA
  • "The Mark" by Nick Sivakumaran, USA
  • "The Pyramid" by Andrew Talley, USA
  • "Follow the Trail" by David Tenniswood, Canada
  • "The Fairy" by Charles Ward, Australia
  • "Confidence Boost" by Jared White, USA
  • "The First Troll" by Dave Williamson, USA
  • "Toll Booth" by Ryan Witt, USA

From the pool of semifinalists, a qualified panel of judges, including executives from the Doritos brand, will select three finalist ads. The three finalists will be announced in early January 2016 and fans from around the world will have a chance to vote for the best ad at www.doritos.com. One finalist spot, selected by fan votes, will air during the Super Bowl 50 broadcast, scheduled for Feb. 7, 2016 on CBS.

Each of the three finalists will be invited to San Francisco to attend Super Bowl 50 and watch the game from a private suite where they will tune in to learn which finalist ad will air for the world to see, with the creator of that ad taking home the grand prize. And, for this final installment of the contest, everyone wins big. The two runner-up finalists each will win a $100,000 prize and an opportunity to consult on an upcoming Doritos project — an unprecedented move that will result in all three finalists walking away with life-changing opportunities. For official contest rules and more details, please visit www.doritos.com. 

Over the last 10 years, Crash the Super Bowl has taken control of Super Bowl advertising out of the hands of Madison Avenue ad executives and put it into the hands of everyday consumers, becoming a true cultural phenomenon along the way. Since its beginnings, the contest has received more than 36,000 consumer submissions and handed out more than $7 million in prize money.

PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.

About Doritos
Doritos is one of the billion-dollar brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y.  Learn more about Doritos by visiting www.Doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/crashthesuperbowl

 

SOURCE Frito-Lay North America