August 9, 2017
PLANO, Texas, Aug. 9, 2017 /PRNewswire/ -- Doritos' new Blazin' Buffalo Mix is a bold combination of four fan-favorite flavors - Chipotle, Cool Ranch, Blue Cheese and Blazin' Buffalo & Ranch – in a combination of shapes. Starting now, fans can get their hands on this explosion of hot and spicy flavors that will leave their taste buds feeling truly satisfied.
And as football fans hungrily wait for the fall season, Doritos is inviting them to think like a pro football coach. Doritos has partnered with NFL quarterback Matthew Stafford to introduce Blazin' Buffalo Mix by asking fans to pull out their clipboards and playbooks to boldly Call the Play – the next Stafford play to be exact.
Fans can purchase specially marked bags of Blazin' Buffalo Mix and go to Doritos.com to Call the Play they think Matthew Stafford will make. If they match his play, fans have the chance to score epic prizes, including high-end electronics.
"Who doesn't want to be an armchair quarterback?" said Stafford, quarterback of the Detroit Lions. "Well now, working with Doritos, we're giving fans just that chance. Call the play correctly that I call, and you could win some really cool stuff."
Doritos Blazin' Buffalo Mix adds to the brand's Mix lineup, which includes four different Doritos shapes and flavors in one bag for a multi-sensorial experience with new mouth-watering mixes. Doritos Blazin' Buffalo Mix will be available in stores nationwide beginning now in 9.5 oz bags for a suggested retail price of $4.29. For more information, please visit: http://www.doritos.com.
About Doritos
Doritos, one of the marquee brands from PepsiCo's Frito-Lay Division, believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
