August 18, 2009

PLANO, Texas, Aug. 18 /PRNewswire/ -- Stacy's Pita Chips, PepsiCo's Frito-Lay line of pita chips, announced today that Kal Atluri has been chosen as the "Top Chef Master" B-Hive sweepstakes winner. Atluri will receive a Stacy's sponsored finale viewing party, on Wednesday, August 19 with former "Top Chef Season 5" cheftestant, Carla Hall. Stacy's Pita Chips are made from all-natural pita that is twice baked for the perfect crunch, with delicious, all-natural seasoning baked right in.

This season, www.BravoTV.com hosted a "Top Chef Masters" B-Hive sweepstakes sponsored by Stacy's Pita Chips where viewers hosted weekly viewing parties for their fellow "foodies" who were provided party kits, game ideas, and more. Between June 20 and July 30, 2009, consumers were invited to enter the B-Hive sweepstakes through the program's Web site - www.BravoTV.com - for an opportunity to have former cheftestant Carla Hall attend a personal finale viewing party.

"Working with Bravo has given us a new way to engage our audience in a unique and creative way," said Michelle Rule, director, marketing, Frito-Lay North America. "As a brand, we believe in the art of taking things that are simple and making them better, more delicious, and we're thrilled to be providing Stacy's Pita Chips for the winner's viewing party."

Stacy's Pita Chips are distributed nationwide and come in a variety of flavors: Simply Naked Pita Chips, Parmesan Garlic & Herb Pita Chips, Naturally Cheddar Pita Chips, Tuscan Herb Pita Chips, Cinnamon Sugar Pita Chips and Multigrain Pita Chips. Stacy's has perfected The Art of Basic(TM) - in the form of this delicious chip. Discover more at Stacyssnacks.com.

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE:PEP) , which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, www.fritolay.com, and the Snack Chat blog, www.snacks.com.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

  Contact:
  Aurora Gonzalez
  Frito-Lay
  (972) 334-3821

Source: Frito-Lay North America

CONTACT: Aurora Gonzalez of Frito-Lay, +1-972-334-3821

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