March 19, 2015

PLANO, Texas, March 19, 2015 /PRNewswire/ -- Dear Chip(s), it's your lucky day. To celebrate National Chip and Dip Day on March 23, Tostitos, one of the marquee brands from PepsiCo's Frito-Lay division, is giving one free dip, while supplies last, to anyone in America named … you guessed it … Chip. That's right, Chips across America are encouraged to visit www.EveryChipGetsADip.com, where they can submit a picture proving they're a "Chip" to receive a coupon for a free Tostitos dip. At the end of the day, no chip should ever be without a dip. Full giveaway rules are available on the website.

Kicking off the festivities is perhaps the most iconic "Chip" in generations, Erik Estrada of the popular 1970s TV show "CHiPs*." Estrada has partnered with the Tostitos brand to create a fun and humorous announcement video celebrating fans all across the country with the snack-friendly name.

"We all know that chips and dip go together perfectly, but we began to wonder if we were somehow neglecting some of the most important Chips out there," said Jeff Klein, vice president of marketing, Frito-Lay North America. "So on a day called National Chip and Dip Day, we couldn't help but wonder … isn't it about time all Chips get their dip?"

The chip and dip fun doesn't stop with fans in America named Chip or 70's pop-culture icon Estrada —live in a town or city in the U.S. that begin with 'Chip'? – You can get in on the action for free dip, too. For a full list of eligible towns and cities, visit www.EveryChipGetsADip.com for terms and conditions.

For more details, visit www.EveryChipGetsADip.com.

* CHiPS and all related characters and elements are trademarks of and © Turner Entertainment Co.(s15)

About Tostitos
Tostitos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay. 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE PepsiCo