September 2, 2014
PLANO, Texas, Sept. 2, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay division today announced the Lay's Stax brand, the tasty potato crisps packaged in a portable, re-sealable and crush-resistant container, will once again send one lucky winner and three guests to Super Bowl XLIX in Arizona. Enlisting the support of the McCourty twins, New England Patriots star Devin McCourty and Tennessee Titans star Jason McCourty, the Lay's Stax brand is kicking off its "Thursday Night Game Day Click-Off" today, challenging fans to test their quick click skills for a chance to win Lay's Stax potato crisps, "fan cave" prizes and more.
Now through Dec. 31, fans can visit the official LAY'S STAX Facebook page to participate in the "Thursday Night Game Day Click-Off" as they tune into Thursday Night Football on NFL Network and CBS for a chance to win. Each week, the "Thursday Night Game Day Click-Off" will activate shortly after the first alert trigger of the game through a "Fire Drill Alert" post on the NFL tab on the Lay's Stax Facebook page. The "Fire Drill Alert" trigger will vary each week for added excitement. From the first scoring play to the first down, a variety of plays will be posted throughout the season on the Lay's Stax Facebook page to activate the promotion each week.
Once the "Fire Drill Alert" appears, the first 1,000 fans to log-on and click to enter will win Lay's Stax potato crisps. And even if they're not one of the first 1,000 fans who win and claim a Lay's Stax potato crisps prize, fans can enter for a chance to win a weekly grand prize to outfit their own "fan cave" – including an 80" LED smart TV, a NFL-themed massage chair, a pool table and more. At the conclusion of the season, one lucky winner will be randomly selected to receive the ultimate prize, a trip to Super Bowl XLIX with three guests.
"Week in and week out, Jason and I have got to be quick and efficient on the field – it wins games. To win Lay's Stax crisps this NFL season, fans will have to do the same," said Devin McCourty, defensive back of the New England Patriots and two-time Associated Press All-Pro. "With the Lay's Stax 'Thursday Night Game Day Click-Off' promotion, fans can also enter for the chance to score a trip of a lifetime to Super Bowl XLIX."
The Lay's Stax brand offers five core varieties, including Original, Cheddar, Hot'n Spicy Barbecue, Mesquite Barbecue, Salt & Vinegar, and Sour Cream & Onion, as well as additional delicious flavors such as All-American Cheeseburger, Bacon and Cheddar Potato Skins, Buffalo Wings with Ranch, and Jalapeno Pepper Jack. The Lay's Stax Que Rico line offers spicy snack treats such as Abodabas, Chile Limon, Flamas and Limon. Lay's Stax potato crisps are available at retailers nationwide.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
For more information and official rules, 'Like' Lay's Stax on Facebook at www.facebook.com/LaysStax.
About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com, and on Twitter at http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America
