February 17, 2015

PLANO, Texas, Feb. 17, 2015 /PRNewswire/ -- It will be the bracket challenge to end all bracket challenges when consumers decide the winner of a battle between an anaconda … and a werewolf? It's all part of a "#Ridgiculous" competition from Ruffles, one of the many brands that make up PepsiCo's Frito-Lay division. The "Most Epic Bracket Ever," a friendly battle to settle eternal debates between the passionate fans of dragons, pirates and more, is set to predict and influence the supreme fantasy champion from a pool of 32 unique combatants.

Consumers can visit www.RufflesEpicBracket.com to review the participants and select winners for all bracket matchups. Fans can enter the codes found on specially marked packages of Ruffles potato chips to make their selections. Each correct answer earns entries for a chance to win epic prizes, each more incredible than the next – ranging from a skydiving experience with five friends to an Oktoberfest trip to Munich, Germany for two. Winners of each battle will be determined by tweets using a hashtag vote (e.g., #VoteYeti, #VoteWizard). On Tuesday, April 7, one grand prize winner, selected at random from participant entries, will receive a gravity-free flight experience for two. For more information and official rules, please visit www.RufflesEpicBracket.com.

"The Ruffles brand gives you more, whether it's flavor, crunch, or a fantasy competition to settle classic debates and win 'ridgiculous' prizes," said Jeff Klein, vice president of marketing, Frito-Lay. "It's a fun – albeit a little outrageous – way for friends to compete against each other, and we can't wait to see who's left standing victorious."

Voting for the first round of the "Most Epic Bracket Ever" closes at 11:59 p.m. CST on Tuesday, March 3 with winners revealed by Thursday, March 5. Selections for each subsequent round will be available every Tuesday until 11:59 p.m. CST through Tuesday, March 31. The ultimate fantasy champion of the "Most Epic Bracket Ever" will be revealed on Thursday, April 2. For more information, please visit www.RufflesEpicBracket.com.

About Ruffles Potato Chips
Ruffles potato chips is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Ruffles at http://www.ruffles.com and Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE PepsiCo