June 15, 2016
PLANO, Texas, June 15, 2016 /PRNewswire/ -- Last night, E3 Live attendees and Doritos fans were given exclusive access to a performance by Steve Aoki and the boldest orchestra ever assembled at the Doritos #MixArcade stage in downtown Los Angeles. The six-story, fully functioning retro arcade game doubled as a state-of-the-art concert stage that combined elements of technology, gaming and music in new and unique ways, including giving control over to fans for epic interactive performances.
As the headliner, Steve Aoki, renowned house DJ and 2013 Grammy Awards nominee, gave a bold performance to kick off the three nights of shows.
To make the #MixArcade music experience over-the-top, fans onsite were able to control various elements of the performances, from unlocking bonus content to launching special effects, all through LED wristbands that lit up red or blue with the simple push of a button. The performances were also available to view via Twitch livestream where fans were also invited to participate.
Marking its first appearance at E3, the Doritos brand burst back onto the music scene with the #MixArcade to bring one of its latest product offerings, Doritos Mix, to life. The Doritos #MixArcade boasts a 6-foot joystick and 30 feet x 32 feet LED gaming screen.
For high-res images, broadcast-quality b-roll and other assets of the Night 1 show, please visit: http://magicbulletmedia.com/MNR/DoritosMixArcade/
About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About E3
E3 is the world's premiere trade show for computer and video games and related products. The show is owned by the ESA, the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.E3Expo.com or follow E3 on Twitter: @E3.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay
