March 31, 2017
PLANO, Texas, March 31, 2017 /PRNewswire/ -- On March 31, 1776, Abigail Adams wrote to her husband, John Adams, urging him to "remember the ladies" - marking one of the earliest rally cries of the women's movement in the United States. Today, Stacy's Pita Chips is remembering Adams' plea and announcing the winning consumer-created designs to be featured on limited-edition "Stacy's Stands With You" bags.
"From a Boston food cart to a household name, Stacy's Pita Chips is what it is today due to the hard work and passion of our founder, successful female entrepreneur Stacy Madison," said Jennifer Saenz, chief marketing officer, Frito Lay North America. "Celebrating the importance and strength of women is a part of the brand's DNA. The 'Stacy's Stands With You' campaign was created to spotlight the voices and rally cries of the women's movement and create opportunities for teen girls to achieve their full potential."
Earlier this month, Stacy's released nine bag designs inspired by the posters and signs from pivotal moments throughout women's history. The initial 8,000 bags were claimed in less than 24 hours, triggering an $80,000 donation to Step Up, an organization that supports the critical work of mentoring young women and helping them become confident, college-bound and prepared to achieve their full potential in business and in life.
The "Stacy's Stands With You" campaign also provided consumers the opportunity to submit their own inspirational signs and poster artwork for a chance to have their artwork featured on a second release of limited-edition bags. The three winning designs will be available to request starting today at 11:00 am EDT, while supplies last at StacysStandsWithYou.com. There will be 2,000 bags available.
The moving designs, pictured below, will be featured on limited-edition Stacy's bags, and depict artwork that celebrates the strength of being female and highlights the beauty of equality.
For every fan receiving a limited-edition bag, Stacy's is again making a $10 donation, of up to $20,000, for a combined total of a $100,000 contribution, to Step Up. People can go to StacysStandsWithYou.com to learn more about the campaign, order bags and find ways to get involved.
Stacy's is proud to stand with the women of yesterday, today and tomorrow's movements - and knows the achievement, impact, and work to be done in support of women has to continue beyond the month of March.
About Stacy's Snacks
Stacy's Snacks is one of the many brands that make up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about the Stacy's brand online: www.stacyssnacks.com and www.facebook.com/stacyspitachips.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
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About Step Up
Step Up propels girls in under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women. Connect at suwn.org.
SOURCE Frito-Lay North America
