December 8, 2014

PLANO, Texas, Dec. 8, 2014 /PRNewswire/ -- From the brand that recreated the Mexican restaurant experience at home with its Cantina line and brought fans a fun way to enjoy more dip with every chip through its bowl-shaped Scoops! chips comes a whole new snacking experience – Tostitos Rolls! tortilla chips. Representing the next breakthrough in the way fans dip a chip, Tostitos, a leading brand from PepsiCo's Frito-Lay division, today introduced this party staple, a corn tortilla chip – with a tube-like shape – that is sure to be the guest of honor at any gathering.

With its tube-like shape and hearty crunch, Tostitos Rolls! tortilla chips bring a whole new level of fun to the snacking experience. Made for dipping and dunking with a variety of dips or spreads, this corn tortilla chip is sure to liven up any gathering. For an awesome party pairing, try new Tostitos Rolls! tortilla chips with Tostitos Queso Blanco dip. Introduced in late 2013, Tostitos Queso Blanco dip incorporates a creamy blend of Monterey jack and cheddar cheese along with bell peppers and jalapenos.

Party people looking for new ways to have fun with their snacks need look no further. The Tostitos brand has compiled a list of ways to enjoy new Tostitos Rolls! tortilla chips:

  • Attention football fans: "home-gating" season is well underway, offering a great opportunity to reinvent your snack game plan. Stand Tostitos Rolls! tortilla chips up in a deep-dish dip and score with edible goal posts.
  • Host a "dip-off" with the party people in your life. Ask each guest to bring their best chip-challenged dip to the party and battle out whose holds up the best against Tostitos Rolls! tortilla chips. Warning: this hearty party staple will stand up to even the deepest seven layer dip.  
  • Experienced the dreaded "dip wrist" lately? We've all been there. That inevitable moment when you reach into the dip jar, only to pull out a sleeve covered in dip. Tostitos Rolls! tortilla chips are here to help, preventing cheesy knuckles one dunk at a time. 

Tostitos Rolls! tortilla chips will be available at grocery stores nationwide beginning in early December in 14 oz. bags for a suggested retail price of $4.29.

For more information and other party ideas, visit the Tostitos Facebook page at Facebook.com/Tostitos.

About Tostitos
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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