February 29, 2016

PLANO, Texas, Feb. 29, 2016 /PRNewswire-USNewswire/ -- Get ready to dream up your most creative and outrageous party ideas! The Tostitos team is throwing a party in the language our consumers are now speaking more than ever … emojis.  Starting today, Tostitos Cantina chips and dips are challenging fans to tell us how you would party using only emojis for a chance to bring your favorite ones to life at a party on National Chip and Dip Day, March 23.

Whether they use a unicorn, smiley face or even a salsa dancer, consumers can enter for a chance to win by posting the emojis that would make up their perfect party. And with more than six billion emojis used every day, Tostitos Cantina is ready for whatever consumers' brains can imagine.*

"We all communicate and plan get-togethers through social platforms and emojis," said Jeff Klein, vice president of marketing, Frito-Lay. "Tostitos Cantina is known for delicious party chips and dips and now the Tostitos Emoji Party combines their favorite social currency with their favorite party snacks. We're excited to give consumers the opportunity to tell us which emojis they'd like to hang with most."

To submit, fans can tweet their awesome emoji party idea via Twitter to @Tostitos using the hashtags #TostitosEmojiParty and #Entry. For more information and inspiration for your submission, check out the announcement video at https://youtu.be/DTvAiOTb1cY. For complete details, see contest rules at www.tostitosemojiparty.com.

Tostitos is a long-standing supporter of National Chip and Dip Day, ensuring chips and dips get their proper due – what better way to celebrate than a party on us!

* Source: http://digiday.com/brands/digiday-guide-things-emoji/

About Tostitos
The Tostitos brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay. For a full list of Party Like a Pro rules and regulations, please visit Tositos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay