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Frito-Lay® Variety Packs and Hasbro Bring a World of Fun and Flavor to Life in New Campaign and Interactive Game Experience
The Frito-Lay Variety Packs’ campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. PLANO, Texas, April 1, 2024 – Frito-Lay® Variety Packs has teamed up with leading toy and game company Hasbro to show families how Frito-Lay snacks can add more joy to thei…
http://www.fritolay.com/frito-lay-variety-packs-and-hasbro-bring-a-world-of-fun-and-flavor-to-life-in-new-campaign-and-interactive-game-experienceFrito-Lay Awards Four Outstanding Students With First-Ever Community Builder Scholarship
$100,000 in Scholarships Presented to Next-Generation Leaders Committed to Improving their Communities Across the U.S. PLANO, Texas, March 28, 2024 /PRNewswire/ -- Frito-Lay® today announced it awarded $25,000 to four scholarship recipients, each actively leading and uplifting their local communities and contributing to …
http://www.fritolay.com/frito-lay-awards-four-outstanding-students-its-first-ever-community-builder-scholarshipSunChips® Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse’s path PLANO, Texas, March 27, 2024 – As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight. The snack bran…
http://www.fritolay.com/sunchips-celebrates-solar-event-with-exclusive-eclipse-inspired-flavor-release-and-partnership-with-astronaut-kellie-gerardiPopCorners® and Actor Don Cheadle Get Caught with Something Good™ in Speakeasy-Themed Commercial
The popped snack and Cheadle transport fans to the 1920s where the snack becomes a better choice than what you’d expect in a Prohibition-era speakeasy. PLANO, Texas, March 20, 2024 – Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners® continues to break convention and unlock snacking possibilities …
http://www.fritolay.com/popcorners-and-actor-don-cheadle-get-caught-with-something-good-in-speakeasy-themed-commercialMaking “Herstory”: Stacy’s® Pita Chips Teams Up with Barbie® to Champion Women Entrepreneurs
In celebration of Women’s History Month and the Mattel Inc Barbie brand’s 65th Anniversary, Stacy’s announces special-edition “Barbie-fied” Bags, consumer giveaway and donation to support the next generation of women trailblazers Partnership comes on the heels of the announcement of the 2024 Stacy’s Rise Project winners, which includes the …
http://www.fritolay.com/making-herstory-stacy-s-pita-chips-teams-up-with-barbie-to-champion-women-entrepreneursLay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’
Lay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’ The 'No Lay’s, No Game’ platform is back with an in-stadium “Chip Cam” stunt you have to see to believe, new “Lay’s Detector” technology, and much more – rewarding fans who are game-day-ready with Lay’s PURCHAS…
http://www.fritolay.com/lays-partners-with-football-icons-david-beckham-and-thierry-henry-to-surprise-75000-fans-in-epic-return-of-no-lays-no-gameLAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton
Lay's® and the Swicy™ duo invite couples nationwide to share their “Marry Me” meal for the chance to win $1,000 for the ultimate date night PLANO, Texas, February 21, 2024 – Everyone knows opposites attract when it comes to love, but Lay’s® is proving the theory also stands true when it comes to food with the debut of its latest flavor…
http://www.fritolay.com/lay-s-says-hello-to-swicy-with-new-sweet-spicy-honey-flavored-potato-chips-and-beloved-reality-tv-duo-cameron-lauren-hamiltonDoritos is adding a bold new twist to the Canadian Big Game experience with its latest campaign starring Gerry Dee & Amrit Kaur
To bring fans a unique Game Day experience, the Doritos brand releases ‘As Seen in Canada’ campaign, an audacious yet light-hearted take on Super Bowl marketing that taps into Canadians’ love for the Big Game and the U.S. commercials they might not always get to see. MISSISSAUGA, Ontario - February 7, 2024 – Canadian f…
http://www.fritolay.com/doritos-is-adding-a-bold-new-twist-to-the-canadian-big-game-experience-with-its-latest-campaign-starring-gerry-dee-amrit-kaurThe #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
Win or lose, at home or not – more than one-third of Americans also admit they’ll likely miss work on Monday PLANO, Texas, February 6, 2024 – The first-ever Super Bowl in Las Vegas will be among the year’s most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better. Frito-Lay’s a…
http://www.fritolay.com/the-jomo-is-real-frito-lay-predicts-couches-and-comfort-as-the-mvps-of-game-day-super-bowlNew Flavor Icons – Dina & Mita – Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial
This unexpected dream team stars alongside Jenna Ortega and Danny Ramirez in an action-packed campaign PLANO, Texas, February 5, 2024 – Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, f…
http://www.fritolay.com/new-flavor-icons-dina-mita-heat-up-super-bowl-lviii-in-first-ever-doritos-dinamita-in-game-commercial