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Frito-Lay Awards Four Outstanding Students With First-Ever Community Builder Scholarship
$100,000 in Scholarships Presented to Next-Generation Leaders Committed to Improving their Communities Across the U.S. PLANO, Texas, March 28, 2024 /PRNewswire/ -- Frito-Lay® today announced it awarded $25,000 to four scholarship recipients, each actively leading and uplifting their local communities and contributing to …
http://www.fritolay.com/frito-lay-awards-four-outstanding-students-its-first-ever-community-builder-scholarshipGENYOUth AND TASTE OF THE NFL INCREASE ACCESS TO 148 MILLION SCHOOL MEALS, FOSTERING NUTRITION SECURITY AMONG STUDENTS NATIONWIDE
Presented by Frito-Lay, Quaker, and the PepsiCo Foundation, Super Bowl LVIII's Largest Philanthropic Event Supports GENYOUth's Mission to Help Tackle Youth Hunger Nutrition Grant Opportunity Opens for U.S. Schools NEW YORK, March 21, 2024 /PRNewswire/ -- GENYOUth, the national nonprofit organization founded by America…
http://www.fritolay.com/genyouth-and-taste-of-the-nfl-increase-access-to-148-million-school-meals-fostering-nutrition-security-among-students-nationwidePopCorners® and Actor Don Cheadle Get Caught with Something Good™ in Speakeasy-Themed Commercial
The popped snack and Cheadle transport fans to the 1920s where the snack becomes a better choice than what you’d expect in a Prohibition-era speakeasy. PLANO, Texas, March 20, 2024 – Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners® continues to break convention and unlock snacking possibilities …
http://www.fritolay.com/popcorners-and-actor-don-cheadle-get-caught-with-something-good-in-speakeasy-themed-commercialLay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’
Lay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’ The 'No Lay’s, No Game’ platform is back with an in-stadium “Chip Cam” stunt you have to see to believe, new “Lay’s Detector” technology, and much more – rewarding fans who are game-day-ready with Lay’s PURCHAS…
http://www.fritolay.com/lays-partners-with-football-icons-david-beckham-and-thierry-henry-to-surprise-75000-fans-in-epic-return-of-no-lays-no-gameDoritos is adding a bold new twist to the Canadian Big Game experience with its latest campaign starring Gerry Dee & Amrit Kaur
To bring fans a unique Game Day experience, the Doritos brand releases ‘As Seen in Canada’ campaign, an audacious yet light-hearted take on Super Bowl marketing that taps into Canadians’ love for the Big Game and the U.S. commercials they might not always get to see. MISSISSAUGA, Ontario - February 7, 2024 – Canadian f…
http://www.fritolay.com/doritos-is-adding-a-bold-new-twist-to-the-canadian-big-game-experience-with-its-latest-campaign-starring-gerry-dee-amrit-kaurThe #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
Win or lose, at home or not – more than one-third of Americans also admit they’ll likely miss work on Monday PLANO, Texas, February 6, 2024 – The first-ever Super Bowl in Las Vegas will be among the year’s most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better. Frito-Lay’s a…
http://www.fritolay.com/the-jomo-is-real-frito-lay-predicts-couches-and-comfort-as-the-mvps-of-game-day-super-bowlNew Flavor Icons – Dina & Mita – Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial
This unexpected dream team stars alongside Jenna Ortega and Danny Ramirez in an action-packed campaign PLANO, Texas, February 5, 2024 – Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, f…
http://www.fritolay.com/new-flavor-icons-dina-mita-heat-up-super-bowl-lviii-in-first-ever-doritos-dinamita-in-game-commercialLAY’S® AND DISNEY CELEBRATE GROUNDHOG DAY WITH FIRST-EVER DAYLONG TIMELOOP AD TAKEOVER ON ABC
THE STUNT, CO-CREATED BY THE CREATIVE MINDS AT RYAN REYNOLDS' MAXIMUM EFFORT AND JIMMY KIMMEL'S KIMMELOT, STARS GROUNDHOG DAY'S STEPHEN TOBOLOWSKY February 1, 2024 - New York, NY - To commemorate Groundhog Day, Lay’s® and Disney Advertising signed a unique sponsorship deal for eight custom ads, produced by Maximum Effort and KIMMELOT, set to run…
http://www.fritolay.com/lays-and-disney-celebrate-groundhog-day-with-first-ever-daylong-timeloop-ad-takeover-on-abcJack Link’s® and Frito-Lay® Release New Flavors to Elevate the Snacking Game
The iconic brand collaboration expands its’ portfolio with additional mashups featuring Fritos® and Flamin’ Hot® flavors PLANO, Texas, January 31, 2024 - In an epic new collaboration between Jack Link’s®, Fritos® and Flamin’ Hot®, the legendary brands have come together to bring the savory flavor of Fritos Chili Cheese and a kick …
http://www.fritolay.com/jack-links-and-frito-lay-release-new-flavors-to-elevate-the-snacking-gameTaste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII
America’s favorite snack brands launch sweepstakes to give one fan the rare opportunity to play a direct role in the Super Bowl and ignite the celebration PLANO, Texas, Jan. 23, 2024 – Attending the Super Bowl is a lifelong dream of many NFL fans. But Frito-Lay, a company dedicated to celebrating sports fandom, is taking that dream a step f…
http://www.fritolay.com/taste-the-celebration-frito-lay-offers-one-fan-the-chance-to-launch-the-confetti-for-the-winning-team-at-super-bowl-lviii