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LAY’S® AND DISNEY CELEBRATE GROUNDHOG DAY WITH FIRST-EVER DAYLONG TIMELOOP AD TAKEOVER ON ABC
THE STUNT, CO-CREATED BY THE CREATIVE MINDS AT RYAN REYNOLDS' MAXIMUM EFFORT AND JIMMY KIMMEL'S KIMMELOT, STARS GROUNDHOG DAY'S STEPHEN TOBOLOWSKY February 1, 2024 - New York, NY - To commemorate Groundhog Day, Lay’s® and Disney Advertising signed a unique sponsorship deal for eight custom ads, produced by Maximum Effort and KIMMELOT, set to run…
http://www.fritolay.com/lays-and-disney-celebrate-groundhog-day-with-first-ever-daylong-timeloop-ad-takeover-on-abcJack Link’s® and Frito-Lay® Release New Flavors to Elevate the Snacking Game
The iconic brand collaboration expands its’ portfolio with additional mashups featuring Fritos® and Flamin’ Hot® flavors PLANO, Texas, January 31, 2024 - In an epic new collaboration between Jack Link’s®, Fritos® and Flamin’ Hot®, the legendary brands have come together to bring the savory flavor of Fritos Chili Cheese and a kick …
http://www.fritolay.com/jack-links-and-frito-lay-release-new-flavors-to-elevate-the-snacking-gameCheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo—Hitting Store Shelves Just in Time for Super Bowl LVIII
The iconic snack brand teams up with Texans quarterback CJ Stroud to host an epic Super Bowl party for one lucky fan in Las Vegas PLANO, Texas, January 25, 2023 – There’s no doubt Buffalo wings reign supreme at football watch parties, with billions consumed during the Super Bowl each year[1]. But this NFL playoff season, Cheetos&r…
http://www.fritolay.com/cheetos-drops-the-second-best-thing-to-buffalo-wings-cheetos-crunchy-buffalo-hitting-store-shelves-just-in-time-for-super-bowl-lviiiTaste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII
America’s favorite snack brands launch sweepstakes to give one fan the rare opportunity to play a direct role in the Super Bowl and ignite the celebration PLANO, Texas, Jan. 23, 2024 – Attending the Super Bowl is a lifelong dream of many NFL fans. But Frito-Lay, a company dedicated to celebrating sports fandom, is taking that dream a step f…
http://www.fritolay.com/taste-the-celebration-frito-lay-offers-one-fan-the-chance-to-launch-the-confetti-for-the-winning-team-at-super-bowl-lviiiTostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos
Fans can enter for a chance to win a front-row seat at the table and see the NFL star in action at the snack brand’s Las Vegas-inspired immersive dining experience PLANO, Texas, Jan. 18, 2024 – Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culin…
http://www.fritolay.com/tostitos-and-kirk-cousins-suit-up-to-serve-the-meal-of-a-lifetime-at-super-bowl-lviii-pop-up-restaurant-tost-by-tostitosSee Our Frito-Lay Employees in Our Latest NFL Playoff Ad
For this year’s National Football League (NFL) Playoffs, Frito-Lay is giving fans the taste of a Super Bowl victory by highlighting one of the most fun parts of a Big Game win – the triumphant rain of confetti. For the first time ever, two of our own Route Service Representatives (RSRs) - Jason W. Young and Vicente Licerio - are featured in…
http://www.fritolay.com/see-our-frito-lay-employees-in-our-latest-nfl-playoff-adUPDATE: QUAKER ISSUES REVISED RECALL NOTICE WITH ADDITIONAL PRODUCT DUE TO POSSIBLE HEALTH RISK
January 31, 2024 – An additional granola bar has been added to the U.S. Recalled Products list as indicated on the first row of the chart below. This product was discontinued in September 2023 and has “Best Before” dates of February 10 or 11, 2024. Consumers should check their pantries and dispose of the product. A previous press release was is…
http://www.fritolay.com/update-quaker-issues-revised-recall-notice-with-additional-products-due-to-possible-health-riskDoritos® Shines Super Bowl Spotlight on Dinamita® as the Brand Launches Fresh Flavors and New Sticks Ahead of Big Game
PLANO, Texas, January 10, 2024 – After 23 years of Super Bowl appearances, Doritos® is handing over its platform to spotlight the brand’s latest innovation: Dinamita®. Doritos Dinamita will launch into the new year by exploding onto snack shelves with new spice-packed flavors and an unexpected new shape – and a fiery in-game commercial for Sup…
http://www.fritolay.com/doritos-shines-super-bowl-spotlight-on-dinamita-as-the-brand-launches-fresh-flavors-and-new-sticks-ahead-of-big-gameTASTE OF THE NFL: A CULINARY AND GRIDIRON EXTRAVAGANZA TO HELP GENYOUTH TACKLE STUDENT HUNGER
Super Bowl LVIII Weekend’s Largest Philanthropic Culinary Event, Presented by Frito-Lay, Quaker, and the PepsiCo Foundation, Unveils Star-Studded Lineup of Chefs, NFL Players, and Culinary Experiences NEW YORK (January 9, 2024) – Get ready for an unparalleled culinary, sports, entertainment and philanthropic experience as Taste of the NFL,…
http://www.fritolay.com/taste-of-the-nfl-a-culinary-and-gridiron-extravaganza-to-help-genyouth-tackle-student-hungerFrito-Lay Pops Off Confetti-filled Campaign with a Trio of Football Legends to Give Fans a Taste of the Super Bowl
Rob Gronkowski, Marshawn Lynch and Troy Polamalu show fans what winning tastes like in new commercial featuring America's favorite snack brands PLANO, Texas, Jan. 8, 2024 /PRNewswire/ -- NFL fans have waited all season to see which winning team will be showered with confetti on Super Bowl Sunday. As Super Wild Card …
http://www.fritolay.com/frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-give-fans-a-taste-of-the-super-bowl