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GENYOUTH, IN PARTNERSHIP WITH FRITO-LAY AND THE PEPSICO FOUNDATION, ANNOUNCES TICKET SALES FOR SUPER BOWL LVI’s 2022 TASTE OF THE NFL
Presented by Frito-Lay and the PepsiCo Foundation, this star-studded event offers an immersive culinary experience in Los Angeles with top celebrity chefs, NFL players, and the first-ever. Equality Lounge at the Taste of the NFL Proceeds tackle food insecurity to help end student hunger. GENYOUth, a national non-profit organization which crea…
http://www.fritolay.com/genyouth-in-partnership-with-frito-lay-and-the-pepsico-foundation-announces-ticket-sales-for-super-bowl-lvis-2022-taste-of-the-nflCracker Jack'D Brand Officially Kicks Off National Marketing Campaign With New York City Sampling Event Featuring Actress Ashley Tisdale
PLANO, Texas, May 15, 2013 /PRNewswire/ -- PepsiCo's Frito-Lay division today officially kicked off its national marketing efforts in support of Cracker Jack'D snacks - a product line-up bursting with flavor and designed to tackle hunger in between meals - which was unveiled earlier this year. To celebrate the Cracker Jack'D brand, actress Ashley …
http://www.fritolay.com/news/cracker-jack-d-brand-officially-kicks-off-national-marketing-campaign-with-new-york-city-sampling-event-featuring-actress-ashley-tisdaleFrito-Lay Brings the Heat to Super Bowl LVI with Flamin’ Hot® Campaign featuring Vocal Talents of Megan Thee Stallion and Charlie Puth
Doritos® and Cheetos® encourage fans to “Unleash Your Flamin’ Hot” on Twitter, TikTok and more. Campaign builds on Frito-Lay history of reimagining music, this time celebrating Salt-N- Pepa’s 35-year-old groundbreaking anthem “Push It”. Flamin’ Hot® is a famous flavor, but also a fiery attitude. At a time when people are seeking moments of …
http://www.fritolay.com/frito-lay-brings-the-heat-to-super-bowl-lvi-with-flamin-hot%C2%AE-campaign-featuring-vocal-talents-of-megan-thee-stallion-and-charlie-puthThe Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World
PLANO, Texas, Oct. 29, 2014 /PRNewswire-USNewswire/ -- In what promises to be an entertainment experience unlike anything you've ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, today announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, …
http://www.fritolay.com/news/the-cheetos-brand-creates-a-spectacle-of-mischief-and-fun-with-the-launch-of-los-cheetahs-the-most-entertaining-futbol-club-in-the-worldNew York Charges Forward: Frito-Lay Increases Fleet Of All-Electric Delivery Trucks And Rolls Out Enhanced Charging Stations In The State
PLANO, Texas, Sept. 12, 2013 /PRNewswire/ -- PepsiCo's Frito-Lay North America division, already a leader in the use of all-electric delivery trucks, is adding 20 electric vehicles to its fleet in upstate New York, along with 20 innovative and enhanced electric vehicle …
http://www.fritolay.com/news/new-york-charges-forward-frito-lay-increases-fleet-of-all-electric-delivery-trucks-and-rolls-out-enhanced-charging-stations-in-the-stateMountain Dew® and Doritos® Brands Will Offer THOUSANDS of Microsoft Xbox One Systems through Biggest Gaming Promotion in Brand History
PURCHASE, N.Y. and PLANO, TEXAS, June 10, 2013 – Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history. This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos brands will give fans the opportunity to get their ha…
http://www.fritolay.com/news/mountain-dew-and-doritos-brands-will-offer-thousands-of-microsoft-xbox-one-systems-through-biggest-gaming-promotion-in-brand-history-Lay's Potato Chips Teams Up With Eva Longoria And Iron Chef Michael Symon To Invite Consumers To Create The Next Great Potato Chip Flavor
PLANO, Texas, July 20, 2012 /PRNewswire/ -- Power up those taste buds — a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off  its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for t…
http://www.fritolay.com/news/lay-s-potato-chips-teams-up-with-eva-longoria-and-iron-chef-michael-symon-to-invite-consumers-to-create-the-next-great-potato-chip-flavorPepsiCo's Doritos and Pepsi MAX Turn Over Unprecedented Six Super Bowl Ads to Consumers With $5 Million on the Line for Top-Ranking Spots
PLANO, Texas, and NEW YORK, Sept. 15 /PRNewswire/ -- Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl yet. With an ad contract and a $5 million payout on the line for sweeping the top three rankings of th…
http://www.fritolay.com/news/pepsico-s-doritos-and-pepsi-max-turn-over-unprecedented-six-super-bowl-ads-to-consumers-with-5-million-on-the-line-for-top-ranking-spotsDORITOS® TAKES INSPIRATION FROM VON MILLER'S ICONIC TRIANGLE HAIRCUT, INVITES FANS TO #NAMETHATTRIANGLE AND SHOWCASE THEIR CREATIVE TAKE
In addition to weekly prizes, one lucky winner could win tickets to Super Bowl LVII. Always on top of the game, Doritos® is taking its triangle-shaped brand icon to Another Level® once again by encouraging fans to display their bold self-expression in the form of a triangular haircut and to #NameThatTriangle. Inspired by Buffalo Bills lineba…
http://www.fritolay.com/doritos%C2%AE-takes-inspiration-from-von-millers-iconic-triangle-haircut-invites-fans-to-namethattriangle-and-showcase-their-creative-takeTostitos And Avocados From Mexico Team Up To Bring Tableside Guac To The Streets Of NYC, "Cinco Central" Promotion To Retailers Nationwide
PLANO, Texas, April 24, 2019 /PRNewswire/ -- Tortilla chips and guac go together like millennials and brunch. With Cinco de Mayo taking place on a Sunday this year, the path has been paved for the ultimate mashup of food-centric celebrations: Cinco de Mayo brunch. Tostitos®, the tortilla chip for all manner of gatherings, and Avocados From Mexico…
http://www.fritolay.com/news/tostitos-and-avocados-from-mexico-team-up-to-bring-tableside-guac-to-the-streets-of-nyc-cinco-central-promotion-to-retailers-nationwide