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LAY’S® MASHES UP SNACK AISLE WITH NEWEST BATCH OF FLAVOR SWAP RELEASES
New Lay’s Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a Lay’s chip. Ready for flavor déjà vu? Last summer, the Lay’s brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, “Wait, is this Doritos or Lay’s?…
http://www.fritolay.com/lays%C2%AE-mashes-up-snack-aisle-with-newest-batch-of-flavor-swap-releasesFRITO-LAY VARIETY PACKS BACK-TO-SCHOOL PROGRAM INSPIRES 1 MILLION MORE GIRLS TO PURSUE STEM CAREERS BY 2025
The iconic snack brand teams up with science-fiction star Sonequa Martin-Green and STEM Next’s Million Girls Moonshot to send aspiring space explorers to Space Camp. Girls around the world have gazed into the night sky wondering what’s out there and dreaming of what they can achieve. Frito-Lay Variety Packs is committed to fueling those dreams o…
http://www.fritolay.com/frito-lay-variety-packs-back-to-school-program-inspires-1-million-more-girls-to-pursue-stem-careers-by-2025Cap’n Crunch is Helping NYC Commuters “Crunch-a-tize" Their Morning Routine with the Cap’n’s Commute
New York City commuters can take their morning ride from mundane to adventurous, while fans across the country will have a chance at winning items from a custom Crunch capsule. As people continue to return to the office[1], commuting has been making its way back into many morning routines and so has the monotony that comes with it. Luckily, Cap’…
http://www.fritolay.com/capn-crunch-is-helping-nyc-commuters-crunch-a-tize-their-morning-routine-with-the-capns-commuteCHEETOS® AND BAD BUNNY TO HELP FANS LEAVE THEIR MARK IN U.S. HISPANIC COMMUNITIES WITH LAUNCH OF $500,000 DEJA TU HUELLA FUND
Chester Cheetah and Bad Bunny ask “What Would You Do?” for chance to win cash prizing from Deja tu Huella Fund. Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and Puerto Rico through the Deja tu Huella (Leave Your Mark) campaign. Since 2020,…
http://www.fritolay.com/cheetos%C2%AE-and-bad-bunny-to-help-fans-leave-their-mark-in-us-hispanic-communities-with-launch-of-dollar500000-deja-tu-huella-fund“It’s What’s on the Inside that Counts”: Frito-Lay Summer Trend Index Unveils Shifting Priorities and Eating Habits
Consumers Go Beyond Just Flavors, Look to Companies’ Promises when Choosing a Snack. The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies whose snacks they’re eating. Snack co…
http://www.fritolay.com/its-whats-on-the-inside-that-counts-frito-lay-summer-trend-index-unveils-shifting-priorities-and-eating-habitsROLD GOLD® CELEBRATES 106 YEARS AS AMERICA’S BELOVED PRETZEL BRAND WITH A NEW LOOK AND NEW CAMPAIGN THAT HAS MORE THAN $106,000 IN REAL GOLD UP FOR GRABS
Frito-Lay’s classic pretzel brand kicks off its Gold Hunters™ campaign, sending pop culture fans on a ‘hunt for gold’ through movies, television, music, sports and more; actor, comedian & host Joel McHale gets in on the fun to help consumers strike gold. Rold Gold® is turning 106 years old and is marking the occasion by giving away more than…
http://www.fritolay.com/rold-gold%C2%AE-celebrates-106-years-as-americas-beloved-pretzel-brand-with-a-new-look-and-new-campaign-that-has-more-than-dollar106000-in-real-gold-up-for-grabsDORITOS® AND EGO NWODIM ANNOUNCE RETURN OF SOLID BLACK™ INITIATIVE SUPPORTING BLACK CHANGEMAKERS
Doritos to invest $5 million to provide a platform and funding for this year’s Changemakers using innovation and boldness to drive positive impacts in their communities. Doritos supporting the PepsiCo Foundation launch of its Black Nonprofit Changemakers program, an initiative that boosts Black nonprofit community leaders. It takes bold chang…
http://www.fritolay.com/doritos%C2%AE-and-ego-nwodim-announce-return-of-solid-blacktm-initiative-supporting-black-changemakersRenderings unveiled for Fort Worth's National Juneteenth Museum
Frito-Lay kicks off project fundraising with initial donation. THE GRANDMOTHER OF JUNETEENTH’ 95-YEAR-OLD OPAL LEE WHOSE PLEDGE TO WALK TO WASHINGTON DC RECEIVED OVER A MILLION PETITION SIGNATURES TO DECLARE JUNETEENTH A NATIONAL HOLIDAY UNVEILS DESIGN RENDERINGS AND BIG PLANS FOR THE NATIONAL JUNETEENTH MUSEUM IN FORT WORTH, TEXAS With Ms. O…
http://www.fritolay.com/renderings-unveiled-for-fort-worths-national-juneteenth-museumFrito-Lay North America in as Regional Supporter of the FIFA World Cup Qatar 2022™
Frito-Lay North America in as Regional Supporter of the FIFA World Cup Qatar 2022™ Frito-Lay North America becomes third North American Regional Supporter of the FIFA World Cup Qatar 2022™ Promotional activities to bring FIFA World Cup™-branded snacks to households across the North and Central American region, including 23 markets such as …
http://www.fritolay.com/frito-lay-north-america-in-as-regional-supporter-of-the-fifa-world-cup-qatar-2022Ruffles® Heats Up the Summer with Ultra-Exclusive Sneaker Collaboration with 3x NBA All-Star Jayson Tatum and New Spicy Dill Pickle Flavor
Fans can enter for the chance to win the new Jayson Tatum Autographed Size 15 Air Jordan XXXVI ‘Ruffles’ Player Exclusive sneakers by purchasing a specially marked Ruffles® bag. As Jayson Tatum sets his sights on an NBA Championship, Ruffles® is bringing extra heat to the court with an exclusive sneaker collaboration with the three-time…
http://www.fritolay.com/ruffles%C2%AE-heats-up-the-summer-with-ultra-exclusive-sneaker-collaboration-with-3x-nba-all-star-jayson-tatum-and-new-spicy-dill-pickle-flavor