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DORITOS® Propels Chip Innovation to New Heights by Sending minis COOL RANCH® Zero Gravity Flavored Tortilla Chips to Space
In partnership with St. Jude Children’s Research Hospital® and the Polaris Dawn mission, Doritos’ first-ever space chip fuels awareness and funds for childhood cancer research and treatment PLANO, Texas, August 19, 2024 – DORITOS® is making history with a limited-edition minis COOL RANCH® Zero Gravity Flavored Tortilla Chip, marking th…
http://www.fritolay.com/Doritos-Propels-Chip-Innovation-to-New-Heights-by-Sending-minis-COOL-RANCH-Zero-Gravity-Flavored-Tortilla-Chips-to-SpaceLay’s® Brings Beloved Potato Chip Flavors from Around the World—Wavy Tzatziki, Masala and Honey Butter— to the US
As flavors inspired by the tastes of Greece, India and Korea hit store shelves across America, Lay’s offers fans the chance to win a trip to one of the origins countries. PLANO, Texas, August 8, 2024 – While thousands of miles separate the U.S. from iconic global destinations, America’s favorite potato chip brand, is transporting …
http://www.fritolay.com/Lays-Brings-Beloved-Potato-Chips-Flavors-From-Around-The-WorldGlobal Superstar J Balvin and Cheetos® Team Up to Support Latino Community and Search for Next Deja tu Huella™ Ambassador
This year's ambassador will receive $25,000, a place alongside J Balvin at Billboard Latin Music Week and a spot on the Cheetos Community College Tour this fall PLANO, Texas, July 31, 2024 /PRNewswire/ -- After teasing the involvement of a music icon earlier this summer, Cheetos is revealing its partnership with internat…
http://www.fritolay.com/Global-Superstar-J-Balvin-and-Cheetos-Team-Up-to-Support-Latino-Community-and-Search-for-Next-Deja-tu-Huella-AmbassadorPepsiCo Foods North America launches new "Planting Pathways Initiative" to expand opportunities in the agriculture sector
The initiative includes industry-first pilot programs to build a more sustainable and equitable food system PLANO, Texas, July 24, 2024 /PRNewswire/ -- PepsiCo Foods North America today announced its Planting Pathways Initiative, charting an industry-leading and transformative course for expanding agricultural opportunities. R…
http://www.fritolay.com/pepsico-foods-north-america-launches-new-planting-pathways-initiativeTostitos® and Chef Susur Lee Introduce the Tostitos® Tasting Window
Inspired by the wine windows of Florence, new collaboration aims to show Canadians that Tostitos® tortilla chips are a blank canvas for culinary creativity. MISSISSAUGA, ON, May 22, 2024 /CNW/ - Tostitos®, a brand known for rich, flavourful and unforgettable moments, is thrilled to announce its collaboration with renowned Che…
http://www.fritolay.com/tostitos-and-chef-susur-lee-introduce-the-tostitos-tasting-windowAhead of Memorial Day Travel, Frito-Lay Data Finds Snacks Can Influence the Entire Road Trip
This year, near record-breaking travel is expected over the Memorial Day holiday. AAA projects 43.8 million travelers will be hitting the road, coming close to matching 2005’s record of 44 million Memorial Day travelers. An essential part of every road trip is the snacks – and Frito-Lay’s recurring U.S. Snack Index notes these fo…
http://www.fritolay.com/ahead-of-memorial-day-travel-frito-lay-data-finds-snacks-can-influence-the-entire-road-tripMarias Gamesa® Encourages Connection Among Latina Moms with the Return of Cafecito Con Marias Gamesa Campaign and Virtual Community
The Campaign Aimsto Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals 70% of Latina Moms Feel Too Overwhelmed or Don’t Have Enough Time to Ask for Support PURCHASE, N.Y., May 7, 2024 - Ahead of Mother’s Day, the iconic Mexican cookie brand Marias Gamesa® is bringing back&nb…
http://www.fritolay.com/marias-gamesa-encourages-connection-among-latina-moms-with-the-return-of-cafecito-con-marias-gamesa-campaign-and-virtual-communityQuaker Launches Quaker Pickleball Academy, Invites Players Across the U.S. to Step Into the “Kitchen”
As an Official Partner of the Association of Pickleball Players, The Quaker Oats Company is committed to helping fuel the pickleball community through nourishing recipes and fun pickleball pop-ups around the country CHICAGO, May. 1, 2024 – This summer, Quaker is serving up the Quaker Pickleball Academy – a new series of free pickleball pop…
http://www.fritolay.com/quaker-launches-quaker-pickleball-academy-invites-players-across-the-us-to-step-into-the-kitchenPopCorners® Bets Big on the Kentucky Derby to Debut New Limited-Time-Only Jalapeño Popper Flavor
As a Preferred Salty Snack of the Kentucky Derby, the popped, never fried snack offers at-home Derby viewers the chance to win $20,000 plus a Derby-style garland of PopCorners® PLANO, Texas, May 1, 2024 – And they’re off! … PopCorners®, that is. As a brand known for breaking convention, PopCorners is adding a new flavor to its stable – PopC…
http://www.fritolay.com/popcorners-bets-big-on-the-kentucky-derby-to-debut-new-limited-time-only-jalapeno-popper-flavorGlobal Potato Chip Icon LAY’S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: 'Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s'
Lay’s® continues to celebrate soccer by tapping “Chip Shot” Legend - Messi- for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay’s® packaging. PLANO, Texas, April 16, 2024 – Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY'S® potato chips in hand, sin…
http://www.fritolay.com/global-potato-chip-icon-lays-teams-up-with-soccer-icon-lionel-messi-for-reveal-of-new-soccer-rally-cry-oh-lay-s-oh-lays-oh-lay-s-oh-lay-s-