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TOSTITOS® TEAMS UP WITH DAN LEVY TO ENSURE FANS DON’T MISS THE GOOD STUFF THIS SUMMER
Brand launches campaign to help consumers avoid FOMO with limited-edition “No Mo’ FOMO” chip kit and unique Snapchat lens. After more than two years of missing out on many get togethers, we’re all ready to get out there and live our best lives. But summer fun can also lead to FOMO: the “Fear of Missing Out.” To ensure this doesn’t happen T…
http://www.fritolay.com/tostitos%C2%AE-teams-up-with-dan-levy-to-ensure-fans-dont-miss-the-good-stuff-this-summerIn it for the Long Haul, Frito-Lay® Doubles Down on Commitment to Transportation Industry
Apprenticeship programs, first-day benefits, same-day return trips and financial and mental wellness offerings increase driver recruitment and retention PLANO, Texas, May 25, 2022 – Frito-Lay, a division of PepsiCo® and leader in the trucking industry, today announced its revitalized commitment to truck driver retention and comprehensive well-b…
http://www.fritolay.com/in-it-for-the-long-haul-frito-lay%C2%AE-doubles-down-on-commitment-to-transportation-industryFRITO-LAY® VARIETY PACKS INVITE FANS TO “UNBOX THE ICONS” AND CELEBRATE LIFE’S EXTRAORDINARY MOMENTS
Frito-Lay Variety Packs are teaming up with three iconic celebrities – Martha Stewart, Mario Lopez and Mark Morrison – to help fans make every moment even more iconic. The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn up every moment all summ…
http://www.fritolay.com/frito-lay%C2%AE-variety-packs-invite-fans-to-unbox-the-icons-and-celebrate-lifes-extraordinary-momentsDORITOS® PARTNERS WITH NETFLIX’S STRANGER THINGS TO BRING FANS THE FIRST-EVER “LIVE FROM THE UPSIDE DOWN” CONCERT FEATURING CHARLI XCX AND ‘80s MUSIC LEGENDS
Limited-edition Doritos bags open the portal for access to the virtual concert on June 23. Hold onto your cassette tapes because the highly anticipated Stranger Things 4 premiere is this month and Doritos, in partnership with Netflix, is bringing fans a musical experience unlike any other with the first-ever “Live From The Upside Down” virt…
http://www.fritolay.com/doritos%C2%AE-partners-with-netflixs-stranger-things-to-bring-fans-the-first-ever-live-from-the-upside-down-concert-featuring-charli-xcx-and-80s-music-legendsNATIONAL URBAN LEAGUE AND PEPSICO FOUNDATION CELEBRATE BLACK RESTAURANT ACCELERATOR 100-GRANTEE MILESTONE WITH EXPANSION OF HISTORIC NEW ORLEANS BUSINESS
Program Also Supported an Additional 400 Black-Owned Eateries with Training, Mentoring and Support That Helped the Businesses Obtain $1.6 Million in Contracts and Financing. While Progress Has Been Made, Many Black Restaurateurs Across the Country Are Still Struggling to Survive, Underpinning a Call for More Support. The Black Restaurant Ac…
http://www.fritolay.com/national-urban-league-and-pepsico-foundation-celebrate-black-restaurant-accelerator-100-grantee-milestone-with-expansion-of-historic-new-orleans-businessTOSTITOS® BRINGS A FRESH SPIN TO CINCO DE MAYO FESTIVITIES WITH FIESTA REMIX STARRING DANNY TREJO AND SOFIA REYES
The interactive digital campaign brings people together around the Tostitos chip and dip bowl offering a reimagined way to enjoy food, drinks, music, and games to keep your fiesta going all summer long. Fans who participate in the Loteria TikTok challenge will have the chance to win a custom 5-carat gold Tostitos Scoops!® necklace on May 5. C…
http://www.fritolay.com/tostitos%C2%AE-brings-a-fresh-spin-to-cinco-de-mayo-festivities-with-fiesta-remix-starring-danny-trejo-and-sofia-reyesIn Honor of Earth Day, Frito-Lay Debuts Pilot for Upcoming Electric Fleet at Carrollton, Texas, Site
Sustainability Investment Advances PepsiCo Positive (pep+) Goal to Achieve Net-Zero Emissions by 2040. Frito-Lay today announced a new electric fleet that will serve the Dallas Fort Worth area, specifically Carrollton. The first pilot Ford eTransit truck has arrived just in time for Earth Day, with 40 arriving later this summer. The trucks will …
http://www.fritolay.com/in-honor-of-earth-day-frito-lay-debuts-pilot-for-upcoming-electric-fleet-at-carrollton-texas-sitePepsiCo’s Seventh Annual "Rolling Remembrance" American Flag Relay Supports Children of Fallen Patriots Foundation
An American flag, first flown by the U.S. military in combat, began its more than 10,000 mile "Rolling Remembrance" relay to help raise awareness of, and funds for, Children of Fallen Patriots Foundation, an organization that provides college scholarships and educational counseling to children who have lost a parent in the line of duty. This is…
http://www.fritolay.com/pepsicos-seventh-annual-rolling-remembrance-american-flag-relay-supports-children-of-fallen-patriots-foundationFrito-Lay® Introduces Cracker Jill™ to Support and Celebrate Women in Sports
Cracker Jack® commits $200,000 to the Women’s Sports Foundation and invites fans to also donate in exchange for a special-edition Cracker JillTM bag. Tied to the brand’s baseball roots, Cracker Jack® partners with award-winning artist Normani to record a reimagined version of the ballpark classic, “Take Me Out to the Ballgame” . …
http://www.fritolay.com/frito-lay%C2%AE-introduces-cracker-jilltm-to-support-and-celebrate-women-in-sportsLAY’S® HEADS TO COACHELLA WITH LAY’S® FRESH 4D, AN IMMERSIVE TASTING EXPERIENCE FEATURING LAY’S® FRESHEST-EVER CHIPS
Lay’s FRESH 4D marks the first time consumers will taste Lay’s chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made. Reservations for the multi-sensorial, four-course seated dining experience open April 6. Coachella is about to get fresher than ever thanks to Lay’s®. America’s f…
http://www.fritolay.com/lays-heads-to-coachella-with-lays-fresh-4d-an-immersive-tasting-experience-featuring-lays-freshest-ever-chips