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Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos
NBA superstar Jamal Murray joins Cheetos to spotlight the mischievous mishaps that happen in real life when snackers' dominant hands are covered in Cheetle dust. PLANO, Texas, April 15, 2024 – Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if thing…
http://www.fritolay.com/cheetos-debuts-other-hand-campaign-an-official-celebration-of-fans-who-reserve-their-dominant-hand-for-enjoying-cheetosCracker Jack® “Cracks Open” the National Baseball Hall of Fame and Museum and Enlists Dave Winfield as Honorary Curator
Cracker Jack and the National Baseball Hall of Fame launch new “Cracker Jack at the Ballpark” exhibit and offer fans the chance to win a trip to Hall of Fame Weekend 2024 PLANO, Texas, April 4, 2024 – Enshrined in the lyrics of “Take Me Out to the Ballgame,” Cracker Jack® popcorn has been a staple at bal…
http://www.fritolay.com/cracker-jack-cracks-open-the-national-baseball-hall-of-fame-and-museum-and-enlists-dave-winfield-as-honorary-curatorMiss Vickie’s® Brings Calming Art to Commuters with ‘Stroke of Goodness’ Art Contest
In celebration of Miss Vickie’s® grocery and retail launch, the brand is giving a fan the chance for their art to be featured on a billboard PLANO, Texas, April 3, 2024 – Miss Vickie's® Kettle Cooked Potato Chips is hitting grocery and retail stores nationwide, allowing consumers to enjoy their favorite snack at home. To celebrate Miss Vickie’s…
http://www.fritolay.com/miss-vickies-brings-calming-art-to-commuters-with-stroke-of-goodness-art-contestFrito-Lay® and Rockstar® Energy Drink Announce Multi-Year Sponsorship of Leagues Cup Tournament
Lay’s®, Sabritas®, Gamesa®, and Rockstar® Energy Drink will join forces to help fuel soccer fandom as official snacks and energy drink of Leagues Cup 2024 PLANO, Texas, April 2, 2024 – Lay’s®, Sabritas®, Gamesa®, and Rockstar® Energy Drink today announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that…
http://www.fritolay.com/frito-lay-and-rockstar-energy-drink-announce-multi-year-sponsorship-of-leagues-cup-tournamentFrito-Lay® Variety Packs and Hasbro Bring a World of Fun and Flavor to Life in New Campaign and Interactive Game Experience
The Frito-Lay Variety Packs’ campaign with Hasbro celebrates moments of connection in new TV spots and a game experience that gives players a chance to win daily prizes. PLANO, Texas, April 1, 2024 – Frito-Lay® Variety Packs has teamed up with leading toy and game company Hasbro to show families how Frito-Lay snacks can add more joy to thei…
http://www.fritolay.com/frito-lay-variety-packs-and-hasbro-bring-a-world-of-fun-and-flavor-to-life-in-new-campaign-and-interactive-game-experienceFrito-Lay Awards Four Outstanding Students With First-Ever Community Builder Scholarship
$100,000 in Scholarships Presented to Next-Generation Leaders Committed to Improving their Communities Across the U.S. PLANO, Texas, March 28, 2024 /PRNewswire/ -- Frito-Lay® today announced it awarded $25,000 to four scholarship recipients, each actively leading and uplifting their local communities and contributing to …
http://www.fritolay.com/frito-lay-awards-four-outstanding-students-its-first-ever-community-builder-scholarshipSunChips® Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi
The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse’s path PLANO, Texas, March 27, 2024 – As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight. The snack bran…
http://www.fritolay.com/sunchips-celebrates-solar-event-with-exclusive-eclipse-inspired-flavor-release-and-partnership-with-astronaut-kellie-gerardiPopCorners® and Actor Don Cheadle Get Caught with Something Good™ in Speakeasy-Themed Commercial
The popped snack and Cheadle transport fans to the 1920s where the snack becomes a better choice than what you’d expect in a Prohibition-era speakeasy. PLANO, Texas, March 20, 2024 – Known for delivering a delicious, crunchy popped-corn snack that fans desire, PopCorners® continues to break convention and unlock snacking possibilities …
http://www.fritolay.com/popcorners-and-actor-don-cheadle-get-caught-with-something-good-in-speakeasy-themed-commercialMaking “Herstory”: Stacy’s® Pita Chips Teams Up with Barbie® to Champion Women Entrepreneurs
In celebration of Women’s History Month and the Mattel Inc Barbie brand’s 65th Anniversary, Stacy’s announces special-edition “Barbie-fied” Bags, consumer giveaway and donation to support the next generation of women trailblazers Partnership comes on the heels of the announcement of the 2024 Stacy’s Rise Project winners, which includes the …
http://www.fritolay.com/making-herstory-stacy-s-pita-chips-teams-up-with-barbie-to-champion-women-entrepreneursLay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’
Lay’s Partners with Football Icons David Beckham and Thierry Henry to Surprise 75,000 Fans in Epic Return of ‘No Lay’s, No Game’ The 'No Lay’s, No Game’ platform is back with an in-stadium “Chip Cam” stunt you have to see to believe, new “Lay’s Detector” technology, and much more – rewarding fans who are game-day-ready with Lay’s PURCHAS…
http://www.fritolay.com/lays-partners-with-football-icons-david-beckham-and-thierry-henry-to-surprise-75000-fans-in-epic-return-of-no-lays-no-game