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“It’s What’s on the Inside that Counts”: Frito-Lay Summer Trend Index Unveils Shifting Priorities and Eating Habits
Consumers Go Beyond Just Flavors, Look to Companies’ Promises when Choosing a Snack. The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies whose snacks they’re eating. Snack co…
http://www.fritolay.com/its-whats-on-the-inside-that-counts-frito-lay-summer-trend-index-unveils-shifting-priorities-and-eating-habitsDORITOS® AND EGO NWODIM ANNOUNCE RETURN OF SOLID BLACK™ INITIATIVE SUPPORTING BLACK CHANGEMAKERS
Doritos to invest $5 million to provide a platform and funding for this year’s Changemakers using innovation and boldness to drive positive impacts in their communities. Doritos supporting the PepsiCo Foundation launch of its Black Nonprofit Changemakers program, an initiative that boosts Black nonprofit community leaders. It takes bold chang…
http://www.fritolay.com/doritos%C2%AE-and-ego-nwodim-announce-return-of-solid-blacktm-initiative-supporting-black-changemakersRenderings unveiled for Fort Worth's National Juneteenth Museum
Frito-Lay kicks off project fundraising with initial donation. THE GRANDMOTHER OF JUNETEENTH’ 95-YEAR-OLD OPAL LEE WHOSE PLEDGE TO WALK TO WASHINGTON DC RECEIVED OVER A MILLION PETITION SIGNATURES TO DECLARE JUNETEENTH A NATIONAL HOLIDAY UNVEILS DESIGN RENDERINGS AND BIG PLANS FOR THE NATIONAL JUNETEENTH MUSEUM IN FORT WORTH, TEXAS With Ms. O…
http://www.fritolay.com/renderings-unveiled-for-fort-worths-national-juneteenth-museumRuffles® Heats Up the Summer with Ultra-Exclusive Sneaker Collaboration with 3x NBA All-Star Jayson Tatum and New Spicy Dill Pickle Flavor
Fans can enter for the chance to win the new Jayson Tatum Autographed Size 15 Air Jordan XXXVI ‘Ruffles’ Player Exclusive sneakers by purchasing a specially marked Ruffles® bag. As Jayson Tatum sets his sights on an NBA Championship, Ruffles® is bringing extra heat to the court with an exclusive sneaker collaboration with the three-time…
http://www.fritolay.com/ruffles%C2%AE-heats-up-the-summer-with-ultra-exclusive-sneaker-collaboration-with-3x-nba-all-star-jayson-tatum-and-new-spicy-dill-pickle-flavorTOSTITOS® TEAMS UP WITH DAN LEVY TO ENSURE FANS DON’T MISS THE GOOD STUFF THIS SUMMER
Brand launches campaign to help consumers avoid FOMO with limited-edition “No Mo’ FOMO” chip kit and unique Snapchat lens. After more than two years of missing out on many get togethers, we’re all ready to get out there and live our best lives. But summer fun can also lead to FOMO: the “Fear of Missing Out.” To ensure this doesn’t happen T…
http://www.fritolay.com/tostitos%C2%AE-teams-up-with-dan-levy-to-ensure-fans-dont-miss-the-good-stuff-this-summerIn it for the Long Haul, Frito-Lay® Doubles Down on Commitment to Transportation Industry
Apprenticeship programs, first-day benefits, same-day return trips and financial and mental wellness offerings increase driver recruitment and retention PLANO, Texas, May 25, 2022 – Frito-Lay, a division of PepsiCo® and leader in the trucking industry, today announced its revitalized commitment to truck driver retention and comprehensive well-b…
http://www.fritolay.com/in-it-for-the-long-haul-frito-lay%C2%AE-doubles-down-on-commitment-to-transportation-industryFRITO-LAY® VARIETY PACKS INVITE FANS TO “UNBOX THE ICONS” AND CELEBRATE LIFE’S EXTRAORDINARY MOMENTS
Frito-Lay Variety Packs are teaming up with three iconic celebrities – Martha Stewart, Mario Lopez and Mark Morrison – to help fans make every moment even more iconic. The excitement that comes from opening Frito-Lay® Variety Packs and selecting that perfect snack for the perfect occasion is unmatched. To help fans turn up every moment all summ…
http://www.fritolay.com/frito-lay%C2%AE-variety-packs-invite-fans-to-unbox-the-icons-and-celebrate-lifes-extraordinary-momentsDORITOS® PARTNERS WITH NETFLIX’S STRANGER THINGS TO BRING FANS THE FIRST-EVER “LIVE FROM THE UPSIDE DOWN” CONCERT FEATURING CHARLI XCX AND ‘80s MUSIC LEGENDS
Limited-edition Doritos bags open the portal for access to the virtual concert on June 23. Hold onto your cassette tapes because the highly anticipated Stranger Things 4 premiere is this month and Doritos, in partnership with Netflix, is bringing fans a musical experience unlike any other with the first-ever “Live From The Upside Down” virt…
http://www.fritolay.com/doritos%C2%AE-partners-with-netflixs-stranger-things-to-bring-fans-the-first-ever-live-from-the-upside-down-concert-featuring-charli-xcx-and-80s-music-legendsNATIONAL URBAN LEAGUE AND PEPSICO FOUNDATION CELEBRATE BLACK RESTAURANT ACCELERATOR 100-GRANTEE MILESTONE WITH EXPANSION OF HISTORIC NEW ORLEANS BUSINESS
Program Also Supported an Additional 400 Black-Owned Eateries with Training, Mentoring and Support That Helped the Businesses Obtain $1.6 Million in Contracts and Financing. While Progress Has Been Made, Many Black Restaurateurs Across the Country Are Still Struggling to Survive, Underpinning a Call for More Support. The Black Restaurant Ac…
http://www.fritolay.com/national-urban-league-and-pepsico-foundation-celebrate-black-restaurant-accelerator-100-grantee-milestone-with-expansion-of-historic-new-orleans-businessTOSTITOS® BRINGS A FRESH SPIN TO CINCO DE MAYO FESTIVITIES WITH FIESTA REMIX STARRING DANNY TREJO AND SOFIA REYES
The interactive digital campaign brings people together around the Tostitos chip and dip bowl offering a reimagined way to enjoy food, drinks, music, and games to keep your fiesta going all summer long. Fans who participate in the Loteria TikTok challenge will have the chance to win a custom 5-carat gold Tostitos Scoops!® necklace on May 5. C…
http://www.fritolay.com/tostitos%C2%AE-brings-a-fresh-spin-to-cinco-de-mayo-festivities-with-fiesta-remix-starring-danny-trejo-and-sofia-reyes