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LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton
Lay's® and the Swicy™ duo invite couples nationwide to share their “Marry Me” meal for the chance to win $1,000 for the ultimate date night PLANO, Texas, February 21, 2024 – Everyone knows opposites attract when it comes to love, but Lay’s® is proving the theory also stands true when it comes to food with the debut of its latest flavor…
http://www.fritolay.com/lay-s-says-hello-to-swicy-with-new-sweet-spicy-honey-flavored-potato-chips-and-beloved-reality-tv-duo-cameron-lauren-hamiltonDoritos is adding a bold new twist to the Canadian Big Game experience with its latest campaign starring Gerry Dee & Amrit Kaur
To bring fans a unique Game Day experience, the Doritos brand releases ‘As Seen in Canada’ campaign, an audacious yet light-hearted take on Super Bowl marketing that taps into Canadians’ love for the Big Game and the U.S. commercials they might not always get to see. MISSISSAUGA, Ontario - February 7, 2024 – Canadian f…
http://www.fritolay.com/doritos-is-adding-a-bold-new-twist-to-the-canadian-big-game-experience-with-its-latest-campaign-starring-gerry-dee-amrit-kaurThe #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day
Win or lose, at home or not – more than one-third of Americans also admit they’ll likely miss work on Monday PLANO, Texas, February 6, 2024 – The first-ever Super Bowl in Las Vegas will be among the year’s most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better. Frito-Lay’s a…
http://www.fritolay.com/the-jomo-is-real-frito-lay-predicts-couches-and-comfort-as-the-mvps-of-game-day-super-bowlNew Flavor Icons – Dina & Mita – Heat Up Super Bowl LVIII in First-Ever Doritos® Dinamita® In-Game Commercial
This unexpected dream team stars alongside Jenna Ortega and Danny Ramirez in an action-packed campaign PLANO, Texas, February 5, 2024 – Released today, the first-ever Doritos Dinamita Super Bowl commercial blows away expectations by introducing fans to Dina and Mita, a feisty duo of unlikely heroes whose love for the perfectly spicy, f…
http://www.fritolay.com/new-flavor-icons-dina-mita-heat-up-super-bowl-lviii-in-first-ever-doritos-dinamita-in-game-commercialLAY’S® AND DISNEY CELEBRATE GROUNDHOG DAY WITH FIRST-EVER DAYLONG TIMELOOP AD TAKEOVER ON ABC
THE STUNT, CO-CREATED BY THE CREATIVE MINDS AT RYAN REYNOLDS' MAXIMUM EFFORT AND JIMMY KIMMEL'S KIMMELOT, STARS GROUNDHOG DAY'S STEPHEN TOBOLOWSKY February 1, 2024 - New York, NY - To commemorate Groundhog Day, Lay’s® and Disney Advertising signed a unique sponsorship deal for eight custom ads, produced by Maximum Effort and KIMMELOT, set to run…
http://www.fritolay.com/lays-and-disney-celebrate-groundhog-day-with-first-ever-daylong-timeloop-ad-takeover-on-abcJack Link’s® and Frito-Lay® Release New Flavors to Elevate the Snacking Game
The iconic brand collaboration expands its’ portfolio with additional mashups featuring Fritos® and Flamin’ Hot® flavors PLANO, Texas, January 31, 2024 - In an epic new collaboration between Jack Link’s®, Fritos® and Flamin’ Hot®, the legendary brands have come together to bring the savory flavor of Fritos Chili Cheese and a kick …
http://www.fritolay.com/jack-links-and-frito-lay-release-new-flavors-to-elevate-the-snacking-gameCheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo—Hitting Store Shelves Just in Time for Super Bowl LVIII
The iconic snack brand teams up with Texans quarterback CJ Stroud to host an epic Super Bowl party for one lucky fan in Las Vegas PLANO, Texas, January 25, 2023 – There’s no doubt Buffalo wings reign supreme at football watch parties, with billions consumed during the Super Bowl each year[1]. But this NFL playoff season, Cheetos&r…
http://www.fritolay.com/cheetos-drops-the-second-best-thing-to-buffalo-wings-cheetos-crunchy-buffalo-hitting-store-shelves-just-in-time-for-super-bowl-lviiiTaste the Celebration: Frito-Lay Offers One Fan the Chance to Launch the Confetti for the Winning Team at Super Bowl LVIII
America’s favorite snack brands launch sweepstakes to give one fan the rare opportunity to play a direct role in the Super Bowl and ignite the celebration PLANO, Texas, Jan. 23, 2024 – Attending the Super Bowl is a lifelong dream of many NFL fans. But Frito-Lay, a company dedicated to celebrating sports fandom, is taking that dream a step f…
http://www.fritolay.com/taste-the-celebration-frito-lay-offers-one-fan-the-chance-to-launch-the-confetti-for-the-winning-team-at-super-bowl-lviiiRUFFLES® UNLOCKS FIRST-EVER OPPORTUNITY FOR FANS TO TIP OFF THE ACTION LEADING UP TO THE 2024 RUFFLES NBA ALL-STAR CELEBRITY GAME
Ruffles® Athletes Jayson Tatum and A’ja Wilson to pick two winners as part of “Ridgeline Unlocks” Throughout NBA All-Star 2024 PLANO, Texas, Jan. 22, 2024 – As the Official Chip of the NBA and WNBA, Ruffles® is launching “Ridgeline Unlocks,” a weekend long NBA All-Star opportunity headlined by a national search for the first-ever …
http://www.fritolay.com/ruffles-unlocks-first-ever-opportunity-for-fans-to-tip-off-the-action-leading-up-to-the-2024-ruffles-nba-all-star-celebrity-gameTostitos® and Kirk Cousins Suit Up to Serve the Meal of a Lifetime at Super Bowl LVIII Pop-Up Restaurant, Tost by Tostitos
Fans can enter for a chance to win a front-row seat at the table and see the NFL star in action at the snack brand’s Las Vegas-inspired immersive dining experience PLANO, Texas, Jan. 18, 2024 – Tostitos® – the Official Chip & Dip of the NFL – is heading to Super Bowl LVIII and opening the doors once again to its limited-time culin…
http://www.fritolay.com/tostitos-and-kirk-cousins-suit-up-to-serve-the-meal-of-a-lifetime-at-super-bowl-lviii-pop-up-restaurant-tost-by-tostitos