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New Southern Dallas Thrives Initiative to Address Workforce Readiness Needs for Underserved Women in Southern Dallas
DALLAS, March 30, 2021 /PRNewswire/ -- PepsiCo's Frito-Lay North America today announced the Women's Workforce Readiness Initiative, a program providing 550 Southern Dallas women with the necessary social support, and technical and soft-skills training needed to secure employment in high-growth industries such as Advanced Manufacturing and Logistic…
http://www.fritolay.com/news/new-southern-dallas-thrives-initiative-to-address-workforce-readiness-needs-for-underserved-women-in-southern-dallasFrito-Lay Cuts Absolute Fleet Greenhouse Gas Emissions (GHG) in Half, Reduces Diesel Usage by 78 Percent at California Production Site
PLANO, Texas, March 25, 2021 /PRNewswire/ -- Frito-Lay, a division of PepsiCo, Inc. (NASDAQ: PEP), today announced significant progress in the transformation of its Modesto, Calif. manufacturing site. The project is part of PepsiCo's broader sustainability strategy, which includes changes across its end-to-end value chain to build a more susta…
http://www.fritolay.com/news/frito-lay-cuts-absolute-fleet-greenhouse-gas-emissions-ghg-in-half-reduces-diesel-usage-by-78-percent-at-california-production-siteKate McKinnon and Dan Levy Team Up For The Love of Tostitos Chips and Dip™ and Making Memorable Moments
PLANO, Texas, March 25, 2021 /PRNewswire/ -- Tostitos® is committed to helping friends everywhere create unforgettable moments, fueled by America's favorite snack staple, Tostitos chips and dips. To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, "For the Love of…
http://www.fritolay.com/news/kate-mckinnon-and-dan-levy-team-up-for-the-love-of-tostitos-chips-and-dip-and-making-memorable-momentsDoritos Continues Its “Flat Matthew” Story with Flat Stanley Collaboration
PLANO, Texas (March 17, 2021) – Doritos debuted its #FlatMatthew campaign during the Super Bowl LV broadcast last month, starring one of the most dynamic and multidimensional stars around, Matthew McConaughey, and now the story continues with a collaboration with the legendary book series Flat Stanley by Jeff Brown. On social media, Doritos and…
http://www.fritolay.com/Doritos-Continues-Its-Flat-Matthew-Story-with-Flat-Stanley-CollaborationFrito-Lay Adds Flavor to the Fun as Official Salty-Snack Chip Partner of Six Flags
PLANO, Texas, March 11, 2021 /PRNewswire/ -- The thrill is calling, and the snacks are answering. Frito-Lay is now the Official Salty-Snack Chip partner of Six Flags Entertainment Corporation, the world's largest regional theme park company and the largest operator of waterparks in North America. Beginning this spring, and as we head into the war…
http://www.fritolay.com/news/frito-lay-adds-flavor-to-the-fun-as-official-salty-snack-chip-partner-of-six-flagsAnthony Davis Joined by Jayson Tatum and T-Pain to Help Ruffles Rally Fans to Own Their Ridges
PLANO, Texas, Feb. 25, 2021 /PRNewswire/ -- Today, Ruffles®, Official Chip of the NBA and one of the marquee brands from PepsiCo's Frito-Lay division, has launched an electric new campaign, Own Your Ridges™, featuring eight-time NBA All-Star, Anthony Davis. A brand famous for the ridges on its chips, the campaign is intended to inspire fans to un…
http://www.fritolay.com/news/anthony-davis-joined-by-jayson-tatum-and-t-pain-to-help-ruffles-rally-fans-to-own-their-ridgesSuper Bowl LV Gains Added Dimension with Doritos Campaign Starring Matthew McConaughey as #FlatMatthew
PLANO, Texas, Feb. 2, 2021 /PRNewswire/ -- To celebrate the return of the most anticipated Frito-Lay product launch in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey, for its Super Bowl LV campaign, #FlatMatthew. In the full TVC that was released today, …
http://www.fritolay.com/news/super-bowl-lv-gains-added-dimension-with-doritos-campaign-starring-matthew-mcconaughey-as-flatmatthewFrito-Lay Brings Legendary NFL Cast to Super Bowl Sunday Commercial, including Peyton and Eli Manning, Marshawn Lynch, Deion Sanders and Many More
PLANO, Texas, Feb. 1, 2021 /PRNewswire/ -- While Super Bowl LV will look different, the game is still expected to be one of the most-watched events of the year — and one of the biggest snacking days of the year. Today, Frito-Lay, the $17 billion snacks division of PepsiCo, has officially launched a portfolio campaign called "'Tw…
http://www.fritolay.com/news/frito-lay-brings-legendary-nfl-cast-to-super-bowl-sunday-commercial-including-peyton-and-eli-manning-marshawn-lynch-deion-sanders-and-many-moreCheetos Crunch Pop Mix Steals the Spotlight with Super Bowl Ad Featuring Ashton Kutcher, Mila Kunis and Shaggy
PLANO, Texas, Feb. 1, 2021 /PRNewswire/ -- After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year's full TVC for Super Bowl LV, "It Wasn't Me." In the commercial, actors, philanthropists and power-couple Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy's iconic song with a mi…
http://www.fritolay.com/news/cheetos-crunch-pop-mix-steals-the-spotlight-with-super-bowl-ad-featuring-ashton-kutcher-mila-kunis-and-shaggyMore Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds
PLANO, Texas, Jan. 27, 2021 /PRNewswire/ -- Super Bowl celebrations will look different this year, but snacks will continue to be a welcome guest. According to results from Frito-Lay's latest U.S. Snack Index1, a poll focused on consumers' snacking habits – more than 40 percent of Americans are snacking more than they did last year as the Super B…
http://www.fritolay.com/news/more-snacking-and-smaller-gatherings-at-home-expected-for-super-bowl-lv-frito-lay-u-s-snack-index-finds