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PopCorners® First Super Bowl Campaign Reimagines “Breaking Bad” TV Series to Break Into Something Good™ – the Wholesome Snacking Business
The tasty, crunchy and wholesome popped-corn snack breaks convention and unlocks snacking possibilities through great taste and basic ingredients in seven delicious flavors PLANO, Texas, Feb. 6, 2023 – PopCorners® Popped-Corn Snack’s first Super Bowl commercial revives the most critically acclaimed television show of all time, “Breaking Bad…
http://www.fritolay.com/popcorners%C2%AE-first-super-bowl-campaign-reimagines-%E2%80%9Cbreaking-bad%E2%80%9D-tv-series-to-break-into-something-goodtm%E2%80%93the-wholesome-snacking-businessMoving Beyond Snacking, Tostitos® Celebrates Food Lovers With First Pop-up Restaurant, Tost By Tostitos, For Super Bowl Weekend
Official Chip and Dip of the NFL will serve culinary creations crafted with Tostitos; at-home fans can engage with recipes, a Super Bowl giveaway with football star Trevor Lawrence PLANO, Texas, Feb. 1, 2023 – Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is of…
http://www.fritolay.com/moving-beyond-snacking-tostitos%C2%AE-celebrates%20-food-lovers-with-first-pop-up-restaurant-tost-by-tostitos-for-super-bowl-weekendFrito-Lay Snack Index Reveals Running Out of Snacks is Worse Than Losing the Super Bowl
Recurring Snack Survey Also Reveals More Than Half of Us Have Bonded – With Friends or Even In-Laws! – Over Our Mutual Love of Snacks PLANO, Texas, February 2, 2023 – With Super Bowl LVII just around the corner, consumers are looking forward to not only rooting for their teams, but also enjoying their favorite snacks alongside family a…
http://www.fritolay.com/frito-lay-snack-index-reveals-running-out-of-snacks-is-worse-than-losing-the-super-bowlQuaker® Teams Up with NFL Legend Eli Manning for Comical TikTok Campaign Encouraging Fans to Share How They "Pregrain" Before The Big Game for a Chance to Win Tickets to Super Bowl LVIII in Las Vegas
Fans can enter for a chance to win tickets to Super Bowl LVIII in Las Vegas by sharing on TikTok how they "Pregrain" with Quaker Oatmeal to help fuel up before kickoff. As the official oatmeal sponsor of the NFL, Quaker, a subsidiary of PepsiCo, is gearing up for Super Bowl LVII with NFL legend Eli Manning by inviting fans to share how they "pre…
http://www.fritolay.com/quaker%C2%AE-teams-up-with-nfl-legend-eli-manning-for-comical-tiktok-campaign-encouraging-fans-to-share-how-they-pregrain-before-the-big-game-for-a-chance-to-win-tickets-to-super-bowl-lviii-in-las-vegasStacy's Rise Project™ Announces First-ever Class of Canadian Grant Recipients in Support of Women Entrepreneurs.
This announcement marks the first time the program has awarded Canadian grant recipients in the brand’s effort to support women entrepreneurs across North America. Stacy’s Pita Chips continues its longstanding commitment of championing women-owned businesses with the announcement of its inaugural Canadian Stacy’s Rise Project class, a grant and…
http://www.fritolay.com/stacys-rise-projecttm-announces-first-ever-class-of-canadian-grant-recipients-in-support-of-women-entrepreneursStacy’s® Pita Chips Furthers Legacy of Supporting Women Entrepreneurs by Showcasing Short Film During Private Event at the Sundance Film Festival
Annual Stacy’s Rise Project® winners announced in conjunction with the release of Rise, a short film produced in collaboration with Reese Witherspoon’s media company Hello Sunshine and Ventureland Studios. Stacy’s Pita Chips continues its longstanding commitment of championing women-owned businesses with the announcement of its next Stacy's Rise…
http://www.fritolay.com/stacys%C2%AE-pita-chips-furthers-legacy-of-supporting-women-entrepreneurs-by-showcasing-short-film-during-private-event-at-the-sundance-film-festivalFrito-Lay Transforms California Facility into Showcase for Sustainability
Modesto Site Fleet Operations’ Greenhouse Gas Emissions Cut by More than 90 Percent Thanks to Zero- and Near Zero-Emission Technologies. Frito-Lay, a leading food manufacturer and division of PepsiCo, today announced the near completion of its Modesto, California, facility’s transformation into a first-of-its-kind showcase for sustainable manufa…
http://www.fritolay.com/frito-lay-transforms-california-facility-into-showcase-for-sustainabilityLay’s® and Global Superstar Anitta Celebrate Joy of Latino Community and Invite Fans to Stay Golden®
New Lay’s TV commercial features remixed hit “Envolver,” recorded using over 6,000 potatoes, a new Guinness World Records™ title. Lay’s is celebrating the power of joy in all forms and inviting fans to “Stay Golden” no matter what life throws their way with the release of its new Latino TV spot, “Beat of Joy,” today. The commercial features glob…
http://www.fritolay.com/lays%C2%AE-and-global-superstar-anitta-celebrate-joy-of-latino-community-and-invite-fans-to-stay-golden%C2%AELife on the Frontline with Jim Giles
In this episode, newly certified Sales District Leader Jim Giles talks about his experience as a Frito-Lay frontline employee. He shares what makes Frito-Lay a winning choice in the industry, including education benefits, opportunities for career growth and more. Grab your favorite Frito-Lay snack and tune in! Jillian (0:02…
http://www.fritolay.com/life-on-the-frontline-with-jim-gilesDORITOS® TRANSFORMS LATE-NIGHT DINING WITH THE LAUNCH OF DORITOS AFTER DARK™, AN AFTER-HOURS FOOD EXPERIENCE OFFERING ELEVATED, GLOBALLY INSPIRED BITES
From December 16-21, Doritos fans in select markets can enjoy bold flavor combinations through piloted ghost kitchen menus. Doritos After Dark pop-up in Los Angeles culminates the program on Winter Solstice. The most epic moments happen after dark, including late-night eating. According to Frito-Lay’s latest Snack Index[1], forty-three perce…
http://www.fritolay.com/doritos%C2%AE-transforms-late-night-dining-with-the-launch-of-doritos-after-darktm-an-after-hours-food-experience-offering-elevated-globally-inspired-bites