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Super Bowl LV Gains Added Dimension with Doritos Campaign Starring Matthew McConaughey as #FlatMatthew
PLANO, Texas, Feb. 2, 2021 /PRNewswire/ -- To celebrate the return of the most anticipated Frito-Lay product launch in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey, for its Super Bowl LV campaign, #FlatMatthew. In the full TVC that was released today, …
http://www.fritolay.com/news/super-bowl-lv-gains-added-dimension-with-doritos-campaign-starring-matthew-mcconaughey-as-flatmatthewFrito-Lay Brings Legendary NFL Cast to Super Bowl Sunday Commercial, including Peyton and Eli Manning, Marshawn Lynch, Deion Sanders and Many More
PLANO, Texas, Feb. 1, 2021 /PRNewswire/ -- While Super Bowl LV will look different, the game is still expected to be one of the most-watched events of the year — and one of the biggest snacking days of the year. Today, Frito-Lay, the $17 billion snacks division of PepsiCo, has officially launched a portfolio campaign called "'Tw…
http://www.fritolay.com/news/frito-lay-brings-legendary-nfl-cast-to-super-bowl-sunday-commercial-including-peyton-and-eli-manning-marshawn-lynch-deion-sanders-and-many-moreCheetos Crunch Pop Mix Steals the Spotlight with Super Bowl Ad Featuring Ashton Kutcher, Mila Kunis and Shaggy
PLANO, Texas, Feb. 1, 2021 /PRNewswire/ -- After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year's full TVC for Super Bowl LV, "It Wasn't Me." In the commercial, actors, philanthropists and power-couple Ashton Kutcher and Mila Kunis helped remix Grammy Award-winning artist Shaggy's iconic song with a mi…
http://www.fritolay.com/news/cheetos-crunch-pop-mix-steals-the-spotlight-with-super-bowl-ad-featuring-ashton-kutcher-mila-kunis-and-shaggyMore Snacking and Smaller Gatherings at Home Expected for Super Bowl LV, Frito-Lay U.S. Snack Index Finds
PLANO, Texas, Jan. 27, 2021 /PRNewswire/ -- Super Bowl celebrations will look different this year, but snacks will continue to be a welcome guest. According to results from Frito-Lay's latest U.S. Snack Index1, a poll focused on consumers' snacking habits – more than 40 percent of Americans are snacking more than they did last year as the Super B…
http://www.fritolay.com/news/more-snacking-and-smaller-gatherings-at-home-expected-for-super-bowl-lv-frito-lay-u-s-snack-index-findsFRITO-LAY ISSUES VOLUNTARY ALLERGY ALERT ON UNDECLARED MILK IN SMALL NUMBER OF RUFFLES ORIGINAL POTATO CHIPS
PLANO, Texas – Jan. 21, 2021 – Frito-Lay today issued a voluntary recall of a small number of 13 1/2 oz. “Party Size” bags of Ruffles Original Potato Chips because they may contain undeclared milk ingredients. People who have an allergy or severe sensitivity to milk run the risk of a serious or life-threatening allergic reaction if they consume the…
http://www.fritolay.com/frito-lay-issues-voluntary-allergy-alert-on-undeclared-milk-in-small-number-of-ruffles-originalDoritos Brings a New Dimension to This Year's Super Bowl Experience with Commercial Starring Jimmy Kimmel, Mindy Kaling and a Mystery Man Only Known as #FlatMatthew
PLANO, Texas, Jan. 15, 2021 /PRNewswire/ -- While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today debuted its …
http://www.fritolay.com/news/doritos-brings-a-new-dimension-to-this-year-s-super-bowl-experience-with-commercial-starring-jimmy-kimmel-mindy-kaling-and-a-mystery-man-only-known-as-flatmatthewCheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher
PLANO, Texas, Jan. 14, 2021 /PRNewswire/ -- Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a seriously delicious snack: newly released Cheetos® Crunch Pop Mix. The in-game TVC will feature the dangerously cheesy snack mix: …
http://www.fritolay.com/news/cheetos-returns-to-the-super-bowl-stage-with-mysterious-or-mischievous-campaign-starring-ashton-kutcherDoritos Unveils New 3D Crunch, Entering a New Era of Three-Dimensional Snacking
PLANO, Texas, Dec. 21, 2020 /PRNewswire/ -- After years of clamoring on social media, popular petitions, and celebrity endorsements, one of the most sought-after snacks in Frito-Lay history is making a triumphant return — updated for a new generation. Today, Doritos announced Doritos 3D Crunch, another level version of the original Doritos 3D's i…
http://www.fritolay.com/news/doritos-unveils-new-3d-crunch-entering-a-new-era-of-three-dimensional-snackingDoritos and Twitch Rivals Team Up for the Evolution of Doritos Bowl featuring Call of Duty: Cold War Black Ops & Top Twitch Streamers
PLANO, Texas, Dec. 15, 2020 /PRNewswire/ -- This week, Doritos is bringing streamers back to Verdansk and Call of Duty with the legendary Doritos Bowl, an evolution on the original event that was 2018 Tempest Award winner in the gaming industry. This year's competition will include a first-of-its kind twist with the three-day tournament featuring…
http://www.fritolay.com/news/doritos-and-twitch-rivals-team-up-for-the-evolution-of-doritos-bowl-featuring-call-of-duty-cold-war-black-ops-top-twitch-streamersFrito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
PLANO, Texas, Dec. 10, 2020 /PRNewswire/ -- Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack (FLVP) to fit the snacking needs of their household via a new feature on its direct-to-consumer website, Snacks.…
http://www.fritolay.com/news/frito-lay-enhances-direct-to-consumer-shopping-experience-with-the-launch-of-make-your-own-variety-pack