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Cheetos Pops Back Into Super Bowl For First Time In Over A Decade With Commercial Starring MC Hammer
PLANO, Texas, Jan. 16, 2020 /PRNewswire/ -- Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world's largest advertising stage. The :30 TVC spotlights the orange and red dust that all Cheetos fans proudly wear on their fingertips, known of…
http://www.fritolay.com/news/cheetos-pops-back-into-super-bowl-for-first-time-in-over-a-decade-with-commercial-starring-mc-hammerCheetos Pops Into The New Year With Launch Of Cheetos Popcorn In Stores Nationwide
PLANO, Texas, Jan. 9, 2020 /PRNewswire/ -- Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos. Now, "Cheetle®", as the orange and red dust symbolic of true Cheetos fandom is officially known, is taking over a new snack for Cheetos fans to enjoy in the new year: popcorn. Ch…
http://www.fritolay.com/news/cheetos-pops-into-the-new-year-with-launch-of-cheetos-popcorn-in-stores-nationwideMore Smiles In 2020: Lay's Kicks Off Search For People Creating Joy Across The Country; Unveils Three New Flavors To Smile About
PLANO, Texas, Jan. 8, 2020 /PRNewswire/ -- With the start of a new year, America's favorite potato chip is resolving to create more smiles in 2020 than ever before. Lay's, having recently unveiled its first brand redesign in over a decade, is ready to turn over the power of its bags – found in more than 68 percent of households nationwide – to st…
http://www.fritolay.com/news/more-smiles-in-2020-lay-s-kicks-off-search-for-people-creating-joy-across-the-country-unveils-three-new-flavors-to-smile-aboutDoritos Launches Flamin' Hot Limon And Amped-Up Cool Ranch, Two Remixes Of Fan-Favorite Flavors
PLANO, Texas, Jan. 7, 2020 /PRNewswire/ -- Calling on all fans of Flamin' Hot and Cool Ranch flavors, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, is taking these fan favorites up a notch. Kicking off the New Year, Doritos is introducing new Flamin' Hot Limon and an enhanced Cool Ranch packed with the same great taste but…
http://www.fritolay.com/news/doritos-launches-flamin-hot-limon-and-amped-up-cool-ranch-two-remixes-of-fan-favorite-flavorsFrito-Lay and Feed the Children Team Up to Defeat Hunger for Second Year in El Paso
EL PASO, Texas, Dec. 10, 2019 /PRNewswire/ -- For the second year, a partnership between Frito-Lay and Feed the Children will provide El Paso families, pre-identified by Destiny Family Christian Center, with enough food and daily essentials to supplement meals for a week. The event kicks off Tuesday, Dec. 10, at 11 a.…
http://www.fritolay.com/news/frito-lay-and-feed-the-children-team-up-to-defeat-hunger-for-second-year-in-el-pasoFrito-Lay Releases U.S. Snack Index and No Need to Check Twice: It's Family, Friends and Food that Make the Holidays Nice
PLANO, Texas, Nov. 20, 2019 /PRNewswire/ -- Forget the "Naughty" or "Nice" lists. This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index1, revealing the taste preferences driving snack consumption among consumers. Survey data revealed women tend to prefer a mix of savory and sweet snacks, …
http://www.fritolay.com/news/frito-lay-releases-u-s-snack-index-and-no-need-to-check-twice-it-s-family-friends-and-food-that-make-the-holidays-niceFrito-Lay Deepens Commitment to Southern Dallas in Celebration of One-Year Anniversary of Southern Dallas Thrives Initiative
DALLAS, Oct. 31, 2019 /PRNewswire/ -- PepsiCo's Frito-Lay North America today announced a $1 million grant from The PepsiCo Foundation to support the expansion of its Southern Dallas Thrives initiative. The additional funding brings the company's total commitment to Southern Dallas to more than $3 million. Frito-Lay is the founding partner of …
http://www.fritolay.com/news/frito-lay-deepens-commitment-to-southern-dallas-in-celebration-of-one-year-anniversary-of-southern-dallas-thrives-initiativeFrito-Lay and Feed the Children Partner in Third Annual Event to Help Defeat Hunger in Birmingham, Ala.
BIRMINGHAM, Ala., Oct. 17, 2019 /PRNewswire/ -- In its third year, the ongoing Frito-Lay and Feed the Children partnership will provide families, pre-registered by the City of Birmingham Mayor's Office Division of Youth Services, with enough food to supplement meals for a week as well as daily essentials. The event ki…
http://www.fritolay.com/news/frito-lay-and-feed-the-children-partner-in-third-annual-event-to-help-defeat-hunger-in-birmingham-ala-Frito-Lay Variety Packs Shines A Light On Childhood Safety With Limited-Edition Reflective Trick-Or-Treat Bag Filled With Snacks
PLANO, Texas, Oct. 10, 2019 /PRNewswire/ -- While Halloween may be one of the most highly anticipated holidays of the year for families, safety hazards often stand in the way of fun when excited children hit the streets after dark. That's why Frito-Lay Variety Packs is partnering with Safe Kids Worldwide to raise awareness around the issue of chi…
http://www.fritolay.com/news/frito-lay-variety-packs-shines-a-light-on-childhood-safety-with-limited-edition-reflective-trick-or-treat-bag-filled-with-snacksSmart50™ Pops Into Fall: Smartfood® Popcorn Launches New Snack At Just 50 Calories Per Cup
PLANO, Texas, Oct. 9, 2019 /PRNewswire/ -- Snacking just got smarter, and more delicious with the introduction of Smart50™, the latest innovation from the Smartfood® brand. Air popped and full of flavor, Smart50™ is available in White Cheddar and Sea Salt, bringing consumers two satisfying flavors at 50™ calories per cup or less. …
http://www.fritolay.com/news/smart50-pops-into-fall-smartfood-popcorn-launches-new-snack-at-just-50-calories-per-cup