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PepsiCo Launches Its Historically Better Tour: Powered by Pepsi Stronger Together and Doritos® SOLID BLACK to Celebrate the Best of HBCU Culture and Talent
The Multi-Campus Tour Kicks Off at The National Battle of The Bands in Houston, Texas, Celebrates Black Excellence and Inspires the Next Generation of Black Leaders. Music, sports, community, food, and culture are the hallmarks of HBCUs and this year, PepsiCo is bringing its Historically Better platform back to celebrate, elevate, and engage st…
http://www.fritolay.com/pepsico-launches-its-historically-better-tour-powered-by-pepsi-stronger-together-and-doritos%C2%AE-solid-black-to-celebrate-the-best-of-hbcu-culture-and-talentDORITOS® TRANSFORMS TRIANGLES ALL AROUND US, INVITES FANS ON AN EPIC HUNT VIA NEW TRIANGLE TRACKER PROGRAM
First-of-its-Kind Snapchat AR Lens Allows Consumers to Scan Any Triangle in the Real World for a Chance to Win $250,000, Exclusive Prizes from GUESS® Originals, Xbox®, Vivid Seats®, and Much More. Triangles are everywhere … but the world is about to see them differently. Doritos – the iconic triangle-shaped chip brand – is taking the basic trian…
http://www.fritolay.com/doritos%C2%AE-transforms-triangles-all-around-us-invites-fans-on-an-epic-hunt-via-new-triangle-tracker-programSTACY’S® PITA CHIPS SHINES LIGHT ON THE NEXT GENERATION OF FEMALE ENTREPRENEURS WITH GIRL SCOUTS® OF THE USA
Stacy’s introduces limited-edition flavor and pledges a donation of $50,000 to the Girl Scouts. As a female-founded brand that grew from a sandwich cart to distribution throughout the U.S. and Canada, Stacy’s® Pita Chips is continuing its ongoing commitment to help women rise. This year, as part of a licensing relationship with Girl Scout…
http://www.fritolay.com/stacys%C2%AE-pita-chips-shines-light-on-the-next-generation-of-female-entrepreneurs-with-girl-scouts%C2%AE-of-the-usaRuffles® Adds a Twist to the Chip Aisle with First Female Chip Deal, Welcoming WNBA All-Star A’ja Wilson and New Ruffles® Ridge Twists™ to the Ruffles Roster
The Official Chip of the WNBA Announces Superstar Athlete’s Chip Deal with the Launch of Her Signature Flavor, Ruffles® Ridge Twists™ Smoky BBQ. As the 2022 WNBA Playoffs presented by Google begin, Ruffles – the Official Chip of the WNBA – is taking Own Your Ridges® to new heights and adding a twist on its Chip Deal™ roster by signing WNBA super…
http://www.fritolay.com/ruffles%C2%AE-adds-a-twist-to-the-chip-aisle-with-first-female-chip-deal-welcoming-wnba-all-star-aja-wilson-and-new-ruffles%C2%AE-ridge-twiststm-to-the-ruffles-rosterFrito-Lay Invests $500,000 in Scholarship Program with the United Negro College Fund to Provide College Education for Black and Hispanic Students
Program will Help Reduce Financial Barriers and Benefit Students Across 10 U.S. Cities. Frito-Lay today announced a partnership with the United Negro College Fund (UNCF) that will further enable Black and Hispanic students across 10 U.S. cities to attend college. The snack leader is investing $500,000 in need-based scholarships to help reduce th…
http://www.fritolay.com/frito-lay-invests-dollar500000-in-scholarship-program-with-the-united-negro-college-fund-to-provide-college-education-for-black-and-hispanic-studentsLAY’S® MASHES UP SNACK AISLE WITH NEWEST BATCH OF FLAVOR SWAP RELEASES
New Lay’s Kettle Cooked® Fritos® Chili Cheese joins Doritos®, Cheetos® and Funyuns® as the latest iconic flavor to be transformed into a Lay’s chip. Ready for flavor déjà vu? Last summer, the Lay’s brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, “Wait, is this Doritos or Lay’s?…
http://www.fritolay.com/lays%C2%AE-mashes-up-snack-aisle-with-newest-batch-of-flavor-swap-releasesCap’n Crunch is Helping NYC Commuters “Crunch-a-tize" Their Morning Routine with the Cap’n’s Commute
New York City commuters can take their morning ride from mundane to adventurous, while fans across the country will have a chance at winning items from a custom Crunch capsule. As people continue to return to the office[1], commuting has been making its way back into many morning routines and so has the monotony that comes with it. Luckily, Cap’…
http://www.fritolay.com/capn-crunch-is-helping-nyc-commuters-crunch-a-tize-their-morning-routine-with-the-capns-commuteCHEETOS® AND BAD BUNNY TO HELP FANS LEAVE THEIR MARK IN U.S. HISPANIC COMMUNITIES WITH LAUNCH OF $500,000 DEJA TU HUELLA FUND
Chester Cheetah and Bad Bunny ask “What Would You Do?” for chance to win cash prizing from Deja tu Huella Fund. Cheetos and global recording artist Bad Bunny are at it again: teaming up for the third consecutive year to support Hispanic communities across the U.S. and Puerto Rico through the Deja tu Huella (Leave Your Mark) campaign. Since 2020,…
http://www.fritolay.com/cheetos%C2%AE-and-bad-bunny-to-help-fans-leave-their-mark-in-us-hispanic-communities-with-launch-of-dollar500000-deja-tu-huella-fund“It’s What’s on the Inside that Counts”: Frito-Lay Summer Trend Index Unveils Shifting Priorities and Eating Habits
Consumers Go Beyond Just Flavors, Look to Companies’ Promises when Choosing a Snack. The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies whose snacks they’re eating. Snack co…
http://www.fritolay.com/its-whats-on-the-inside-that-counts-frito-lay-summer-trend-index-unveils-shifting-priorities-and-eating-habitsDORITOS® AND EGO NWODIM ANNOUNCE RETURN OF SOLID BLACK™ INITIATIVE SUPPORTING BLACK CHANGEMAKERS
Doritos to invest $5 million to provide a platform and funding for this year’s Changemakers using innovation and boldness to drive positive impacts in their communities. Doritos supporting the PepsiCo Foundation launch of its Black Nonprofit Changemakers program, an initiative that boosts Black nonprofit community leaders. It takes bold chang…
http://www.fritolay.com/doritos%C2%AE-and-ego-nwodim-announce-return-of-solid-blacktm-initiative-supporting-black-changemakers