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Frito-Lay® Introduces Cracker Jill™ to Support and Celebrate Women in Sports
Cracker Jack® commits $200,000 to the Women’s Sports Foundation and invites fans to also donate in exchange for a special-edition Cracker JillTM bag. Tied to the brand’s baseball roots, Cracker Jack® partners with award-winning artist Normani to record a reimagined version of the ballpark classic, “Take Me Out to the Ballgame” . …
http://www.fritolay.com/frito-lay%C2%AE-introduces-cracker-jilltm-to-support-and-celebrate-women-in-sportsLAY’S® HEADS TO COACHELLA WITH LAY’S® FRESH 4D, AN IMMERSIVE TASTING EXPERIENCE FEATURING LAY’S® FRESHEST-EVER CHIPS
Lay’s FRESH 4D marks the first time consumers will taste Lay’s chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made. Reservations for the multi-sensorial, four-course seated dining experience open April 6. Coachella is about to get fresher than ever thanks to Lay’s®. America’s f…
http://www.fritolay.com/lays-heads-to-coachella-with-lays-fresh-4d-an-immersive-tasting-experience-featuring-lays-freshest-ever-chipsBeyond Meat® and PepsiCo’s Planet Partnership Debuts Beyond Meat Jerky, the Joint Venture’s First Product, at Retailers Nationwide
Planet Partnership is a joint venture that creates innovative snack and beverage products made with plant-based protein. Beyond Meat, Inc. (NASDAQ: BYND) and PepsiCo, Inc. (NASDAQ: PEP) today announced the debut of Beyond Meat® Jerky. The delicious and convenient plant-based jerky is the first product from the two companies’ joint-venture, Plan…
http://www.fritolay.com/beyond-meat%C2%AE-and-pepsicos-planet-partnership-debuts-beyond-meat-jerky-the-joint-ventures-first-product-at-retailers-nationwideSOCCER’S G.O.A.T. DEBUTS LIMITED-EDITION LAY’S® G.O.A.T CHEESE FLAVOR SERIES
2022 soccer campaign brings the joy to fans around the world with Leo Messi and Lieke Martens. Today, soccer’s G.O.A.T. player and seven-time Ballon d’Or winner Lionel Messi surprised fans revealing the limited-edition Lay’s® G.O.A.T. Cheese Flavor Series. After teasing the idea of this special packaging on social media to the joy of fans around…
http://www.fritolay.com/soccers-goat-debuts-limited-edition-lays%C2%AE-goat-cheese-flavor-seriesCheetos Debuts Hands-Free House, an Immersive Experience at SXSW Inspiring Fans to Live Their Best Hands-Free Lives
Cheetos Hands-Free campaign featuring new TV commercial and consumer activation at SXSW playfully reveals that Cheetle might* be the inspiration behind hands-free technology. Advances in technology have allowed people to do almost anything – driving, cleaning, emailing – completely hands free. These innovative technologies are particularly help…
http://www.fritolay.com/cheetos-debuts-hands-free-house-an-immersive-experience-at-sxsw-inspiring-fans-to-live-their-best-hands-free-livesFRITOS® DEBUTS FIRST TV COMMERCIAL IN 20 YEARS FEATURING COUNTRY MUSIC STAR THOMAS RHETT
The new “Down for Everything™” campaign celebrates Fritos® as the centerpiece to memorable traditions featuring the versatile chip that’s been part of life’s important moments for almost 90 years PLANO, Texas, March 1, 2022 – Fritos®, the versatile and “Down for Everything™” corn chip from Frito-Lay®, launches its first telev…
http://www.fritolay.com/FRITOS%C2%AE-DEBUTS-FIRST-TV-COMMERCIAL-IN-20-YEARS-FEATURING-COUNTRY-MUSIC-STAR-THOMAS-RHETTMTN DEW® and RUFFLES® Present The Block at NBA® All-Star 2022
The official soft drink and chip of the NBA bring music and fashion to Cleveland with major appearances by Zach LaVine, Jayson Tatum and Druski. This February, the hoops world collides in Cleveland for NBA All-Star 2022 as MTN DEW® and RUFFLES® come together to bring fans closer to the action than ever before. The snack and beverage du…
http://www.fritolay.com/mtn-dew%C2%AE-and-ruffles%C2%AE-present-the-block-at-nba%C2%AE-all-star-2022Frito-Lay Super Bowl Snack Index Finds Snacking Sparks Happy Memories and Joy for All Ages - Even Gen Z!
Expect Spicy Snacks and Nostalgia to Take Center Stage during Super Bowl LVI. Snacks are Back! Survey finds people are snacking even more frequently than 2021 – why? – because snacking brings them joy. Dips also moving onto the plate, with 9 out of 10 Americans planning to dip, when only 7 out of 10 did in 2021. When the coin flips in Sup…
http://www.fritolay.com/frito-lay-super-bowl-snack-index-finds-snacking-sparks-happy-memories-and-joy-for-all-ages-even-gen-zNFL Super Bowl LVI Community Partnership Between GENYOUth and Frito-Lay Will Transform Los Angeles Unified School District School Cafeterias to Help End Student Hunger
Kool Kitchens’ program goal is to increase student meal participation by 15% and help serve over 1.2 million meals per year to students in five Los Angeles high schools. GENYOUth and Frito-Lay today announced the awarding of a $250,000 grant from GENYOUth’s End Student Hunger Fund to five high schools within the Los Angeles Unified School Distri…
http://www.fritolay.com/nfl-super-bowl-lvi-community-partnership-between-genyouth-and-frito-lay-will-transform-los-angeles-unified-school-district-school-cafeterias-to-help-end-student-hungerSeth Rogen and Paul Rudd “Stay Golden™” While Walking Down Memory Lane in Lay’s® New Super Bowl Campaign
“Stay Golden” campaign spotlights how Lay’s is there for life’s greatest moments … and even the not-so-great ones! As the most iconic brand in the snack game, Lay’s® has been present for moments, both big and small, in people’s lives for more than 75 years. America’s favorite potato chip is now delivering more smiles through the release of its f…
http://www.fritolay.com/seth-rogen-and-paul-rudd-stay-goldentm-while-walking-down-memory-lane-in-lays%C2%AE-new-super-bowl-campaign