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Frito-Lay Brings the Heat to Super Bowl LVI with Flamin’ Hot® Campaign featuring Vocal Talents of Megan Thee Stallion and Charlie Puth
Doritos® and Cheetos® encourage fans to “Unleash Your Flamin’ Hot” on Twitter, TikTok and more. Campaign builds on Frito-Lay history of reimagining music, this time celebrating Salt-N- Pepa’s 35-year-old groundbreaking anthem “Push It”. Flamin’ Hot® is a famous flavor, but also a fiery attitude. At a time when people are seeking moments of …
http://www.fritolay.com/frito-lay-brings-the-heat-to-super-bowl-lvi-with-flamin-hot%C2%AE-campaign-featuring-vocal-talents-of-megan-thee-stallion-and-charlie-puthRuffles® and LeBron James Introduce New Flamin’ Hot® Cheddar and Sour Cream
The new Flamin’ Hot product will start heating up the chip aisle nationwide in February. Consumers are invited to visit OwnYourRidges.com to see how individuals around the country are owning their ridges. In the next chapter of their multi-year partnership, Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up fo…
http://www.fritolay.com/ruffles%C2%AE-and-lebron-james-introduce-new-flamin-hot%C2%AE-cheddar-and-sour-creamPepsiCo’s Beverage and Frito-Lay Brands Unite for Joint NFL Playoff Campaign, “Road to Super Bowl”
NFL Legends Peyton and Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw star alongside America’s favorite snack and beverage brands: bubly, Doritos®, Lay’s®, MTN DEW®, Pepsi® and Tostitos®. As the playoff season kicks off this weekend, Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans…
http://www.fritolay.com/pepsicos-beverage-and-frito-lay-brands-unite-for-joint-nfl-playoff-campaign-road-to-super-bowlGENYOUTH, IN PARTNERSHIP WITH FRITO-LAY AND THE PEPSICO FOUNDATION, ANNOUNCES TICKET SALES FOR SUPER BOWL LVI’s 2022 TASTE OF THE NFL
Presented by Frito-Lay and the PepsiCo Foundation, this star-studded event offers an immersive culinary experience in Los Angeles with top celebrity chefs, NFL players, and the first-ever. Equality Lounge at the Taste of the NFL Proceeds tackle food insecurity to help end student hunger. GENYOUth, a national non-profit organization which crea…
http://www.fritolay.com/genyouth-in-partnership-with-frito-lay-and-the-pepsico-foundation-announces-ticket-sales-for-super-bowl-lvis-2022-taste-of-the-nflLAY’S CELEBRATES FOOTBALL FANDOM WITH GOLDEN GROUNDS: A FIRST-OF-ITS-KIND LINEUP OF NFL-INSPIRED CHIPS
NFL legend Jerry Rice joins Lay’s to bring the field to the fans who can enter for a chance to win bags via Lay’s Twitter. Frito-Lay leverages long legacy of farming – and 100% sustainably-sourced potatoes – to deliver the same great taste of Lay’s grown in fields mixed with NFL soil. Football fans know there’s no place quite like their favor…
http://www.fritolay.com/lays-celebrates-football-fandom-with-golden-grounds-a-first-of-its-kind-lineup-of-nfl-inspired-chipsRICK ASTLEY & FRITO-LAY® TEAM UP TO FLIP TRADITIONAL NEW YEAR’S RESOLUTIONS UPSIDE DOWN WITH “NEW YEAR NEW YOU” CAMPAIGN
The 1980s popstar and his mega-hit “Never Gonna Give You Up” return to Frito-Lay’s new year campaign, calls for fans to share what they are “never giving up” in 2022 for a chance to win $1,000, hosts duet on TikTok. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year New You” campaign. The 360-de…
http://www.fritolay.com/rick-astley-and-frito-lay%C2%AE-team-up-to-flip-traditional-new-years-resolutions-upside-down-with-new-year-new-you-campaignLAY’S KICKS OFF 2022 WITH A FIRST-OF-ITS-KIND SNACKING EXPERIENCE: LAY’S LAYERS
For more than 75 years, Lay’s® – one of the marquee brands from PepsiCo's Frito-Lay division – has consistently brought its fans unique innovations that explore different flavors and textures, delivering smiles and joy to generations of potato chip fans. Shoppers are always on the hunt for new snacks, and America’s favorite potato chip brand is giv…
http://www.fritolay.com/%20lays-kicks-off-2022-with-a-first-of-its-kind-snacking-experience-lays-layerDoritos® Unleashes New Flamin’ Hot® Cool Ranch®
Heating up the chip aisle, Cool Ranch becomes the latest fan favorite flavor to embrace Flamin’ Hot. What happens when Doritos takes one of its most iconic flavors and unleashes the heat? Introducing new Doritos® Flamin’ Hot Cool Ranch® Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy…
http://www.fritolay.com/doritos%C2%AE-unleashes-new-flamin-hot%C2%AE-cool-ranch%C2%AERuffles® and Global Icon LeBron James Empower Fans to Own Their Ridges
New “Ruffles D.N.A.” TV campaign to premiere during NBA Christmas Day games. Everyone faces different obstacles in life, but it’s how they respond to those challenges – their “ridges” – that truly sets them apart from the rest. Growing up in the inner-city of Akron, Ohio, LeBron James learned how to turn obstacles into opportunities, which is wh…
http://www.fritolay.com/%20ruffles%C2%AE-and-global-icon-lebron-james-empower-fans-to-own-their-ridgesThis Holiday Season, Finger Foods are Back and Nearly Half of Americans Will Venture out for New Year’s Eve
Fourth Annual Frito-Lay Snack Index Looks at Snacking in a Covid World More than half of Adults, whether returning to old Christmas traditions or beginning new traditions in the midst of the pandemic, are excited to snack in the comfort of their homes PLANO, Texas – December 13, 2021 – As another holiday season approa…
http://www.fritolay.com/This-Holiday-Season-Finger-Foods-are-Back-and-Nearly-Half-of-Americans-Will-Venture-out-for-New-Years-Eve