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Frito-Lay Has One Million Reasons To Celebrate
PLANO, Texas, May 10, 2012 /PRNewswire/ -- The all-electric trucks introduced by PepsiCo's Frito-Lay North America division have charged their way to a million miles this month. Over the past two years, 176 all-electric trucks by Smith Electric Vehicles have been added to the Frito-Lay commercial delivery truck fleet. To date, these truc…
http://www.fritolay.com/news/frito-lay-has-one-million-reasons-to-celebrateFrito-Lay Introduces Tostitos Thins Tortilla Chips With New Party-Planning Feature to Bring Home Cantina-Style Fun
PLANO, Texas, May 3, 2012 /PRNewswire/ -- To celebrate the introduction of Tostitos Thins tortilla chips, the latest addition to the Tostitos family, PepsiCo's Frito-Lay division today kicked off a partnership with entertaining expert Courtney Dial-Whitmore for a new online resource -- Tostitos Fiesta 411 -- for planning and creating p…
http://www.fritolay.com/news/frito-lay-introduces-tostitos-thins-tortilla-chips-with-new-party-planning-feature-to-bring-home-cantina-style-funLay's BLT Potato Chips Serve Up Irresistible New Flavor Inspired By Iconic American Sandwich
PLANO, Texas, April 18, 2012 /PRNewswire/ -- Lay's, America's most-loved potato chip and a leading brand from PepsiCo's Frito-Lay division, today introduced Lay's Classic BLT-flavored potato chips, a new flavor that celebrates one of America's favorite sandwiches — the bacon, lettuce and tomato (BLT). Lay's Classic BLT-flavored potato chips deliver…
http://www.fritolay.com/news/lay-s-blt-potato-chips-serve-up-irresistible-new-flavor-inspired-by-iconic-american-sandwichPopping Up on Grocery Shelves: Frito-Lay Expands Smartfood® Brand With New Smartfood Selects Popped Chips, Puffed Corn Products and Popcorn
PLANO, Texas, April 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announced today the expansion of the Smartfood brand to include popped chips, popcorn, and puffed corn under the Smartfood Selects name. Smartfood Selects snacks are made with all natural ingredients – no artificial flavors or preservatives, or ingredients su…
http://www.fritolay.com/news/popping-up-on-grocery-shelves-frito-lay-expands-smartfood-brand-with-new-smartfood-selects-popped-chips-puffed-corn-products-and-popcornDoritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips
PLANO, Texas, March 29, 2012 /PRNewswire/ -- Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo's Frito-Lay division today, is everything fans love about Doritos tortilla chips, only rolled into a taquito-like shape. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled…
http://www.fritolay.com/news/doritos-debuts-distinctly-rolled-doritos-dinamita-flavored-tortilla-chipsSunChips Combines Mouthwatering Flavors With Six Flavorful Grains to Debut the Ultimate in Deliciousness -- A Snack That Packs Great Taste and Whole Grains
PLANO, Texas, March 22, 2012 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, today launched a delicious new taste experience with the introduction of SunChips 6 Grain Medley snacks. Available in two flavors: Parmesan & Herb and Creamy Roasted Garlic, new SunChips 6 Grain Medley multigrain snacks ar…
http://www.fritolay.com/news/sunchips-combines-mouthwatering-flavors-with-six-flavorful-grains-to-debut-the-ultimate-in-deliciousness----a-snack-that-packs-great-taste-and-whole-grainsDoritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips
AUSTIN, Texas, March 16, 2012 /PRNewswire/ -- Never has a vending machine created so much noise. The Doritos brand is taking to the streets of the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., to debut Doritos JACKED tortilla chips – literally the Doritos brand's biggest innovation ever. The bold new product line…
http://www.fritolay.com/news/doritos-unveils-56-foot-tall-vending-machine-at-south-by-southwest-to-debut-amped-up-new-doritos-jacked-tortilla-chipsFrito-Lay Joins Forces with Zynga to Bring Five Million Online In-game Prizes to Walmart Customers
PLANO, Texas, March 1, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a partnership with Zynga, the world's leading provider of social game services and creator of games including CityVille, Words With Friends, and FarmVille, to offer fans various in-game virtual items with the purchase of specially marked Frito-Lay…
http://www.fritolay.com/news/frito-lay-joins-forces-with-zynga-to-bring-five-million-online-in-game-prizes-to-walmart-customersConsumer-Created Doritos Ad Ranked Most-Popular Commercial of Super Bowl XLVI; Creator Wins $1 Million
PLANO, Texas, Feb. 6, 2012 /PRNewswire/ -- The Doritos brand today announced that its consumer-created Doritos commercial "Man's Best Friend," which aired for the first time nationally during yesterday's Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY's annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo's Frit…
http://www.fritolay.com/news/consumer-created-doritos-ad-ranked-most-popular-commercial-of-super-bowl-xlvi-creator-wins-1-millionTwo Consumer-Created Doritos Ads Crash the Super Bowl Advertising Stage, Now Compete for $1 Million Bonus Prize
PLANO, Texas, Feb. 5, 2012 /PRNewswire/ -- The Doritos brand gave two of its fans the chance to showcase their talent on the world's biggest advertising stage when it aired two consumer-created Doritos commercials during tonight's Super Bowl XLVI broadcast. This marks the sixth year in a row consumers have created Super Bowl ads for Dorito…
http://www.fritolay.com/news/two-consumer-created-doritos-ads-crash-the-super-bowl-advertising-stage-now-compete-for-1-million-bonus-prize