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Fans Select Seth Sentry To Open For LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh On Doritos #BoldStage At South By Southwest; Part Of Epic Interactive Concert Experience
AUSTIN, Texas, March 15, 2013 /PRNewswire/ -- Last night at the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., thousands of Instagram and Twitter posts using the hashtag #BoldStage received from around the world, shaped one of the most interactive and digital concert experiences fans have ever seen. Doritos, one …
http://www.fritolay.com/news/fans-select-seth-sentry-to-open-for-ll-cool-j-public-enemy-ice-cube-and-doug-e-fresh-on-doritos-boldstage-at-south-by-southwest-part-of-epic-interactive-concert-experienceSunChips Brand Brings Home Unique Take On Barbecue With New Sweet & Spicy BBQ Flavored Multigrain Snacks
PLANO, Texas, March 7, 2013 /PRNewswire/ -- Barbecue has long been a popular flavor in foods and snacks, and new twists on it are continually coming to life. Now fans can crunch into a unique spin on barbecue with SunChips Sweet & Spicy BBQ flavored multigrain snacks -- the first barbecue flavor created by the SunChips brand, part of PepsiCo's Fri…
http://www.fritolay.com/news/sunchips-brand-brings-home-unique-take-on-barbecue-with-new-sweet-spicy-bbq-flavored-multigrain-snacksDoritos Brand Makes Bold Return To South By Southwest; Empowers Fans To Choose Up-And-Coming Hip Hop Artist To Open For Headliners LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh
PLANO, Texas, March 6, 2013 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., complete with its signature vending machine stage, which will now stand at 62-feet tall and have a bigger and bolder presence th…
http://www.fritolay.com/news/doritos-brand-makes-bold-return-to-south-by-southwest-empowers-fans-to-choose-up-and-coming-hip-hop-artist-to-open-for-headliners-ll-cool-j-public-enemy-ice-cube-and-doug-e-freshPepsiCo and Feed The Children Bring Help and Hope to Phoenix Children in Need
PHOENIX, March 6, 2013 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered with The Society of St. Vincent de Paul to distribute two tractor-trailers full of food and essentials to help 800 Phoenix area children and families in need. Families received food and essentials at The Society of St. Vincent de Paul (420 W. Watkins Rd.) in Pho…
http://www.fritolay.com/news/pepsico-and-feed-the-children-bring-help-and-hope-to-phoenix-children-in-needCheetos Brand Launches New Cheetos Mix-Ups Snack Mix - A Fun, First-of-its Kind Combination Of Unique Cheetos Flavors And Shapes All In One Bag
PLANO, Texas, March 4, 2013 /PRNewswire/ -- Chester Cheetah, the Cheetos brand spokescat, today unveiled the long-anticipated solution to an age-old dilemma that has rocked generations – choosing between puffed or crunchy, tangy or smooth, mellow or hot – with the launch of Cheetos Mix-Ups snack mix. As the first-ever shareable mix of four cheesy …
http://www.fritolay.com/news/cheetos-brand-launches-new-cheetos-mix-ups-snack-mix---a-fun-first-of-its-kind-combination-of-unique-cheetos-flavors-and-shapes-all-in-one-bagRuffles Introduces Beer-Battered Onion Ring Flavored Potato Chips Offering Guys the Ultimate Party Snack
PLANO, Texas, Feb. 26, 2013 /PRNewswire/ -- Starting today, Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is bringing guys the awesome flavor and delicious crunch of one of their favorite snack foods — beer-battered onion rings — to a potato chip. With the introduction of Ruffles MAX Beer-Battered Onion Ring flavored potat…
http://www.fritolay.com/news/ruffles-introduces-beer-battered-onion-ring-flavored-potato-chips-offering-guys-the-ultimate-party-snackNew Tostitos Artisan Recipes Grilled Red Pepper And Tomato Salsa Flavored Tortilla Chips Bring Adventure To Snacking
PLANO, Texas, Feb. 21, 2013 /PRNewswire/ -- According to a recent study, the desire for new flavors and food styles is about adventure and experience as much as it is about actual taste[1]. Today's launch of Tostitos Artisan Recipes Grilled Red Pepper and Tomato Salsa flavored tortilla chips highlights that desire. The fifth and latest flavor in t…
http://www.fritolay.com/news/new-tostitos-artisan-recipes-grilled-red-pepper-and-tomato-salsa-flavored-tortilla-chips-bring-adventure-to-snackingLay's Potato Chips, Eva Longoria And Chef Michael Symon To Introduce Three Finalists Vying For $1 Million Or More In Grand Prize Winnings In The Lay's "Do Us A Flavor" Contest
PLANO, Texas, Feb. 12, 2013 /PRNewswire/ -- For the first time in its 75-year history, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, today introduced three new consumer-inspired potato chip flavors in stores nationwide. Selected and created as finalists of the brand's Lay's "Do Us A Flavor" contest, Lay's Cheesy…
http://www.fritolay.com/news/lay-s-potato-chips-eva-longoria-and-chef-michael-symon-to-introduce-three-finalists-vying-for-1-million-or-more-in-grand-prize-winnings-in-the-lay-s-do-us-a-flavor-contestTwo Consumer-Created Doritos Ads Crash The Super Bowl Advertising Stage, Now Compete For $1 Million Bonus Prize
PLANO, Texas, Feb. 3, 2013 /PRNewswire/ -- The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world's biggest advertising stage when it aired their consumer-created Doritos commercials during tonight's Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win…
http://www.fritolay.com/news/two-consumer-created-doritos-ads-crash-the-super-bowl-advertising-stage-now-compete-for-1-million-bonus-prizeDoritos Brand Enlists Ali Landry To Reveal Five Consumer-Created Commercials Vying For Super Bowl Air Time, $1 Million Bonus And Grand Prize To Work With Director Michael Bay
PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalist…
http://www.fritolay.com/news/doritos-brand-enlists-ali-landry-to-reveal-five-consumer-created-commercials-vying-for-super-bowl-air-time-1-million-bonus-and-grand-prize-to-work-with-director-michael-bay