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Ruffles And NFL Star Eric Decker Team Up For New #RoughLife Campaign To Sympathize With People For Their Trivial Problems
PLANO, Texas, April 24, 2014 /PRNewswire/ -- Ruffles potato chips have long been the solution to one of the greatest problems guys face — as in, why can't there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand's role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine a sp…
http://www.fritolay.com/news/ruffles-and-nfl-star-eric-decker-team-up-for-new-roughlife-campaign-to-sympathize-with-people-for-their-trivial-problemsLay's Air Pops Crisps 'Pop' Into Additional Markets With New Salt & Vinegar Flavor
PLANO, Texas, April 23, 2014 /PRNewswire/ -- Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the U.S. With 50 percent less fat than regular potato chips*, Lay's Air Pops crisps are a delicious and airy snack that delivers big taste. To c…
http://www.fritolay.com/news/lay-s-air-pops-crisps-pop-into-additional-markets-with-new-salt-vinegar-flavorMysterious Doritos Flavors Appear On Store Shelves As Brand Unveils 'Bold Flavor Experiment'
PLANO, Texas, April 21, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, has introduced a bold new mystery to the snack food aisle. Beginning this week, shoppers will see three new mystery flavors of Doritos Jacked tortilla chips making their way to grocery stores nationwide. The fan challenge: if you're b…
http://www.fritolay.com/news/mysterious-doritos-flavors-appear-on-store-shelves-as-brand-unveils-bold-flavor-experiment-Near East Brings Globally Inspired Flavors To The Deli Aisle With New Near East Multigrain Chips
PLANO, Texas, April 8, 2014 /PRNewswire/ -- With a rich history of preparing and serving home-cooked, Mediterranean-inspired dishes like rice pilaf, couscous and other grain-based fare, the Near East brand now brings these authentic flavors to a delicious and versatile new snack: Near East Multigrain Chips. Made using a delightful blend of ingredi…
http://www.fritolay.com/news/near-east-brings-globally-inspired-flavors-to-the-deli-aisle-with-new-near-east-multigrain-chipsCheetos Flamin' Hot and Doritos Dinamita Chile Limón Flavors Form A Playfully Bold Union With New Spicy and Crunchy Snack Combo
PLANO, Texas, April 7, 2014 /PRNewswire/ -- Cheetos and Doritos, two of the marquee brands from PepsiCo's Frito-Lay division, are unleashing a playfully bold snack mix that delivers a double-dose of crunch and spice. The one-of-a-kind snack mix combines Cheetos Flamin' Hot cheese flavored snacks with Doritos Dinamita Chile Limon rolled tortill…
http://www.fritolay.com/news/cheetos-flamin-hot-and-doritos-dinamita-chile-limon-flavors-form-a-playfully-bold-union-with-new-spicy-and-crunchy-snack-comboPepsiCo and Feed The Children Bring Help and Hope to Washington, D.C. Children in Need
WASHINGTON, D.C., April 2, 2014 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered with Central Union Mission to distribute three tractor-trailers full of food and essentials to help 1,200 Washington, D.C. area children and families in need. Families received food and essentials at a local Walmart store (5929 Georgia Ave. N.W.). Pep…
http://www.fritolay.com/news/pepsico-and-feed-the-children-bring-help-and-hope-to-washington-d-c-children-in-needNew Lay's Kettle Cooked Lattice Cut Potato Chips Serve Up Unique Textures And Flavors This Spring
PLANO, Texas, March 25, 2014 /PRNewswire/ -- Lay's Kettle Cooked, one of the many brands from PepsiCo's Frito-Lay division, introduces a new chip style just in time for spring. Lay's Kettle Cooked Lattice Cut potato chips are now available nationwide in two flavors: Aged Cheddar and Black Pepper; and Roasted Garlic and Sea Salt. New Lattice …
http://www.fritolay.com/news/new-lay-s-kettle-cooked-lattice-cut-potato-chips-serve-up-unique-textures-and-flavors-this-springLady Gaga Rewards Only The Boldest Of Fans With One-Of-A-Kind Performance On Doritos #BoldStage At Stubb's At South By Southwest
PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's …
http://www.fritolay.com/news/lady-gaga-rewards-only-the-boldest-of-fans-with-one-of-a-kind-performance-on-doritos-boldstage-at-stubb-s-at-south-by-southwestLady Gaga To Headline Doritos #BoldStage At South By Southwest Music Festival; The Only Ticket In Is An Act Of Boldness
PLANO, Texas, March 6, 2014 /PRNewswire/ -- Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, today announced its return to the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas, with its boldest headlining act to date: Lady Gaga. With an exclusive performance celebrating the multi-platinum-selling…
http://www.fritolay.com/news/lady-gaga-to-headline-doritos-boldstage-at-south-by-southwest-music-festival-the-only-ticket-in-is-an-act-of-boldnessRuffles Brand Introduces Classic Hot Wing Flavored Potato Chips Inspired By Buffalo Wild Wings
PLANO, Texas, March 4, 2014 /PRNewswire/ -- The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo's Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this mon…
http://www.fritolay.com/news/ruffles-brand-introduces-classic-hot-wing-flavored-potato-chips-inspired-by-buffalo-wild-wings