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Doritos and Microsoft Invite Fans to Vote for Their Favorite Consumer-Created Xbox LIVE Arcade Game in Final Leg of "Unlock Xbox" Challenge
PLANO, Texas, Dec. 9, 2010 /PRNewswire/ -- The Doritos brand and Microsoft today unveiled the much-anticipated, fully playable Xbox LIVE® Arcade game versions for the Xbox 360® video game and entertainment system from Microsoft of "Avatar Crash Course" created by Jill Robertson of Raleigh, N.C., and "Harm's Way" created by Justin Carpenter of Ogden…
http://www.fritolay.com/news/doritos-and-microsoft-invite-fans-to-vote-for-their-favorite-consumer-created-xbox-live-arcade-game-in-final-leg-of-unlock-xbox-challengeRodney Peete, Jim Kelly and All-Star Team Join Tostitos and the USO to Bring Troops Overseas a Taste of Home Through a Special College Football Bowl Experience
PLANO, Texas, Nov. 30, 2010 /PRNewswire/ -- The Tostitos brand, in a joint effort with the USO, today announced plans to host the Tostitos "Connect to Home Bowl," a one-of-a-kind college football experience that will bring our troops stationed overseas a taste of home for the holidays. The unique bowl-game-inspired celebration, complete with all th…
http://www.fritolay.com/news/rodney-peete-jim-kelly-and-all-star-team-join-tostitos-and-the-uso-to-bring-troops-overseas-a-taste-of-home-through-a-special-college-football-bowl-experienceTostitos, Cesar Chavez Foundation Join Forces to Establish $500,000 Scholarship Fund to Support Latino Students Across Arizona
PLANO, Texas, Nov. 22, 2010 /PRNewswire/ -- The Tostitos brand today announced the creation of the Tostitos Cesar Chavez Latino Scholarship Fund to benefit Latino students in the state of Arizona. Administered in partnership with the Cesar Chavez Foundation, the Fund will provide $500,000 over the next five years to qualified Latino students in Ari…
http://www.fritolay.com/news/tostitos-cesar-chavez-foundation-join-forces-to-establish-500-000-scholarship-fund-to-support-latino-students-across-arizonaFeed The Children and PepsiCo Donate Food and Essentials to 3,200 Washington D.C. Families
WASHINGTON, Nov. 18, 2010 /PRNewswire/ -- Today, Feed The Children and PepsiCo partnered to bring 10 semi tractor-trailers full of food, essentials and personal care items to help 3,200 families in Washington D.C.'s Ward 5. Approximately 250 PepsiCo volunteers and members of the Susie Elizabeth Crowder Owens Food Pantry helped to distribute the box…
http://www.fritolay.com/news/feed-the-children-and-pepsico-donate-food-and-essentials-to-3-200-washington-d-c-familiesTostitos Invites Consumers to Rediscover the Tortilla Chip With New Tostitos® Artisan Recipes™
PLANO, Texas, Nov. 15, 2010 /PRNewswire/ -- From everyday gatherings to New Year's celebrations, the winter months are known as the season of entertaining. This year, hosts and hostesses across the country have a delicious new addition to help them add flavor to just about any eating occasion – new Tostitos® Artisan Recipes™ tortilla chips. Availab…
http://www.fritolay.com/news/tostitos-invites-consumers-to-rediscover-the-tortilla-chip-with-new-tostitos-artisan-recipes-PepsiCo's Doritos and Pepsi MAX Issue Last Call for Consumer-Created Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLV
PLANO, Texas, Nov. 3, 2010 /PRNewswire/ -- With an advertising contract and a $5 million payout on the line for sweeping the top three spots in USA TODAY'S annual Super Bowl Ad Meter, the Doritos and Pepsi MAX brands today announced a last call for entries in this year's "Crash the Super Bowl" contest – one of the world's premiere stages for consum…
http://www.fritolay.com/news/pepsico-s-doritos-and-pepsi-max-issue-last-call-for-consumer-created-ads-vying-for-5-million-in-prizes-and-air-time-during-super-bowl-xlvFrito-Lay Honors Operations Associates Named as PepsiCo's Top Performers
PLANO, Texas, Oct. 26 /PRNewswire/ -- Thirty-six U.S.- and Canadian-based Operations associates from Frito-Lay North America were honored as PepsiCo's top performers worldwide with induction into the inaugural group of Chairman's Circle of Champion winners. Only 216 associates from PepsiCo's more than 250,000-person global Operations team won this …
http://www.fritolay.com/news/frito-lay-honors-operations-associates-named-as-pepsico-s-top-performersDoritos and EA SPORTS Bring 3-D to Madden NFL 11
PLANO, Texas, Oct. 25 /PRNewswire/ -- As the road to the NFL playoffs heats up, the Doritos brand and EA SPORTS bring 3-D to the Madden NFL franchise for the first time. Available in the "Play Now" game mode of Madden NFL 11 for Xbox® video game entertainment system and PlayStation®3 computer entertainment system, Doritos 3-D gives fans a complete…
http://www.fritolay.com/news/doritos-and-ea-sports-bring-3-d-to-madden-nfl-11Frito-Lay All-Electric Delivery Trucks Hit the Streets of Columbus
PLANO, Texas, Oct. 21 /PRNewswire/ -- PepsiCo's Frito-Lay North America division began rolling out some of its fully electric delivery trucks in Columbus today. These ten electric delivery trucks will ultimately be part of the largest planned fleet of commercial all-electric trucks in North America. This year, Columbus is one of three c…
http://www.fritolay.com/news/frito-lay-all-electric-delivery-trucks-hit-the-streets-of-columbusRihanna, Doritos Unveil Interactive Musical Experience for Fans Worldwide; Features Debut of New Single 'Who's That Chick?'
PLANO, Texas, Oct. 19 /PRNewswire/ -- Doritos today unveiled its highly anticipated collaboration with multi-award winning artist Rihanna. Through an augmented reality music experience that showcases the multiple facets of Rihanna's personality and style, Doritos is debuting the special single, "Who's That Chick?," by David Guetta featuring Rihanna…
http://www.fritolay.com/news/rihanna-doritos-unveil-interactive-musical-experience-for-fans-worldwide-features-debut-of-new-single-who-s-that-chick-