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Ruffles Brand Introduces Ruff McThickridge, Star of Ruffles Brand and Ultimate Action Hero
PLANO, Texas, May 6, 2013 /PRNewswire/ -- Ruffles potato chips, one of the flagship brands from PepsiCo's Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie h…
http://www.fritolay.com/news/ruffles-brand-introduces-ruff-mcthickridge-star-of-ruffles-brand-and-ultimate-action-heroTostitos Brand Identifies Top 'Party-Ready' Cities Just In Time For Cinco de Mayo
PLANO, Texas, April 29, 2013 /PRNewswire/ -- Cinco de Mayo is just about here, so get ready to party in…the Midwest? According to party-centric research by Tostitos, a leading brand from PepsiCo's Frito-Lay division, residents of Omaha, Neb., St. Louis and Grand Rapids, Mich., are more party-ready for Cinco de Mayo than those of most other U.S. ci…
http://www.fritolay.com/news/tostitos-brand-identifies-top-party-ready-cities-just-in-time-for-cinco-de-mayoPepsiCo and Feed The Children Bring Help and Hope to Buffalo Children in Need
BUFFALO, N.Y., April 24, 2013 /PRNewswire/ -- Today, Feed The Children, PepsiCo and Tops Friendly Markets partnered with The Buffalo Dream Center to distribute two tractor-trailers full of food and essentials to help 800 Buffalo area children and families in need. Families received food and essentials at The Belle Center, 104 Maryland Street in B…
http://www.fritolay.com/news/pepsico-and-feed-the-children-bring-help-and-hope-to-buffalo-children-in-needWith Adults Consuming 2.3 Pounds Of Garlic Each Year, Lay's Wavy Brand Delivers New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day
PLANO, Texas, April 15, 2013 /PRNewswire/ -- With the average adult consuming about 2.3 pounds of garlic each year*, the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious twist to just about any dish – from appetizers and main courses to desserts and even snacks. And…
http://www.fritolay.com/news/with-adults-consuming-2-3-pounds-of-garlic-each-year-lay-s-wavy-brand-delivers-new-roasted-garlic-sea-salt-flavored-potato-chips-just-in-time-for-national-garlic-dayDoritos® Locos Tacos Tortilla Chips Hit The Chip Aisle
PLANO, Texas, April 8, 2013 /PRNewswire/ -- With fan enthusiasm around the Taco Bell Doritos Locos Taco showing no signs of slowing, the Doritos brand today announced the next phase of its highly successful collaboration with the national restaurant chain - the introduction of Doritos Locos Tacos (DLT) Tortilla Chips. Doritos, one of the …
http://www.fritolay.com/news/doritos-locos-tacos-tortilla-chips-hit-the-chip-aisleSnacking Gets A Spicy Kick With Two New Tapatio-Flavored Frito-Lay Snacks
PLANO, Texas, April 3, 2013 /PRNewswire/ -- With consumers' love of hot sauce showing no signs of slowing, PepsiCo's Frito-Lay division has once-again partnered with one of the most popular hot sauce varieties available – Tapatio – offering consumers two new ways to enjoy the heat: Lay's Tapatio Limon flavored potato chips and Cheetos T…
http://www.fritolay.com/news/snacking-gets-a-spicy-kick-with-two-new-tapatio-flavored-frito-lay-snacksFrito-Lay Hawaii Sales Team Honored as 'Zone of the Year'
PLANO, Texas, March 28, 2013 /PRNewswire/ -- Frito-Lay North America's Hawaii sales team has been honored with this year's Dale Stortz Award for being the 'Zone of the Year' for 2012. The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is awarded annually to the team that demonstrates the most outstanding performance…
http://www.fritolay.com/news/frito-lay-hawaii-sales-team-honored-as-zone-of-the-year-PepsiCo And Feed The Children Bring Help And Hope To Washington, D.C. Children In Need
WASHINGTON, March 26, 2013 /PRNewswire-USNewswire/ -- Today, Feed The Children, PepsiCo and Walmart partnered with Central Union Mission to distribute two tractor-trailers full of food and essentials to help 800 Washington, D.C. area children and families in need. Families received food and essentials on I Street between 17th and 18th Streets NE …
http://www.fritolay.com/news/pepsico-and-feed-the-children-bring-help-and-hope-to-washington-d-c-children-in-needWith National Chip And Dip Day Upon Us, The Results Are In: Men Are The Biggest Offenders Of Double-Dipping
PLANO, Texas, March 21, 2013 /PRNewswire/ -- No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on Saturday, March 23, Tostitos, a leading brand from PepsiCo's Frito-Lay division and the brand known for always dialing up …
http://www.fritolay.com/news/with-national-chip-and-dip-day-upon-us-the-results-are-in-men-are-the-biggest-offenders-of-double-dippingFans Select Seth Sentry To Open For LL COOL J, Public Enemy, Ice Cube And Doug E. Fresh On Doritos #BoldStage At South By Southwest; Part Of Epic Interactive Concert Experience
AUSTIN, Texas, March 15, 2013 /PRNewswire/ -- Last night at the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., thousands of Instagram and Twitter posts using the hashtag #BoldStage received from around the world, shaped one of the most interactive and digital concert experiences fans have ever seen. Doritos, one …
http://www.fritolay.com/news/fans-select-seth-sentry-to-open-for-ll-cool-j-public-enemy-ice-cube-and-doug-e-fresh-on-doritos-boldstage-at-south-by-southwest-part-of-epic-interactive-concert-experience