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Lay's® Brand Brings the Simple Happiness of Farm Life to Big Cities Across America With Mobile Greenhouse Exhibit
PLANO, Texas, July 26 /PRNewswire/ -- Lay's®, America's favorite potato chip and a leading brand from PepsiCo's Frito-Lay division, unveiled today a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the country. The six-city "Lay's Mobile Farm" tour kicks-off this morning in New York City's…
http://www.fritolay.com/news/lay-s-brand-brings-the-simple-happiness-of-farm-life-to-big-cities-across-america-with-mobile-greenhouse-exhibitDoritos Brings Fans Madden NFL-Inspired Flavored Chips
PLANO, Texas, July 22 /PRNewswire/ -- It began by giving consumers an unprecedented opportunity to choose who they wanted as the Madden NFL 11 cover athlete. Now, as gaming and sports fans alike wait in anticipation for the release of Madden NFL 11 on August 10, Doritos tortilla chips – the bold, intense snack brand within PepsiCo's Frito-Lay divis…
http://www.fritolay.com/news/doritos-brings-fans-madden-nfl-inspired-flavored-chipsFrito-Lay Expands Portfolio With New Lower Sodium Varieties of Top Selling Snacks
PLANO, Texas, June 28 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit announced the introduction of two new Lightly Salted varieties of chips. Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national d…
http://www.fritolay.com/news/frito-lay-expands-portfolio-with-new-lower-sodium-varieties-of-top-selling-snacksFeed The Children and PepsiCo Donate Food and Essentials to 4,000 Detroit Families
DETROIT, June 16 /PRNewswire/ -- Feed The Children and PepsiCo today partnered to bring 14 semi tractor-trailers full of food, essentials and personal care items to Second Ebenezer Church (14601 Dequindre St.) to help 4,000 Detroit families. Approximately 300 Detroit Metro Area-based PepsiCo associates, the majority from its Frito-Lay business unit…
http://www.fritolay.com/news/feed-the-children-and-pepsico-donate-food-and-essentials-to-4-000-detroit-familiesFrito-Lay Celebrates Associates Named PepsiCo's Top Sales Performers Worldwide
PLANO, Texas, June 15 /PRNewswire/ -- Forty-two U.S.- and Canadian-based sales associates from Frito-Lay North America were inducted into the PepsiCo President's Ring of Honor, which recognizes PepsiCo's top sales performers worldwide. Only 0.25% of the 85,000-member global PepsiCo sales force team wins this honor each year. PepsiCo Chairman and CE…
http://www.fritolay.com/news/frito-lay-celebrates-associates-named-pepsico-s-top-sales-performers-worldwideFRITOS Brand Partners With Tim McGraw and the Neighbor's Keepers Fund to Donate $500,000 to Local Charities
PLANO, Texas, June 7 /PRNewswire/ -- The FRITOS brand has partnered with Tim McGraw and his Neighbor's Keepers Fund to donate a total of $500,000 to nonprofit organizations in 34 cities, where he'll be playing as part of his "Southern Voice" Tour. "FRITOS brand corn chips have been part of American family traditions and community gatherings for ge…
http://www.fritolay.com/news/fritos-brand-partners-with-tim-mcgraw-and-the-neighbor-s-keepers-fund-to-donate-500-000-to-local-charitiesLay's Kettle Cooked Celebrates New Flavors Made with All Natural Ingredients
PLANO, Texas, June 2 /PRNewswire/ -- Today, Lay's, a brand of PepsiCo's Frito-Lay division, announced that it is using all natural ingredients to craft its Lay's Kettle Cooked potato chips. To mark the roll out of these potato chips, four different carvers will officially begin crafting a Lay's Kettle Cooked billboard made entirely from wood at the…
http://www.fritolay.com/news/lay-s-kettle-cooked-celebrates-new-flavors-made-with-all-natural-ingredientsLay's Brand Unveils American Summer Themed Ad Showcasing Consumer Submitted Photos Capturing Simple Moments of Happiness
PLANO, Texas, May 27 /PRNewswire/ -- Just in time for summer, Lay's, America's favorite potato chip, is celebrating the photos that helped create the world's largest "Happiness Exhibit" at www.lays.com. After receiving more than 17,000 photos submitted by consumers, select photos have been chosen to be featured in a commemorative American Summer-th…
http://www.fritolay.com/news/lay-s-brand-unveils-american-summer-themed-ad-showcasing-consumer-submitted-photos-capturing-simple-moments-of-happinessLay's Happiness Exhibit Celebrates Moms by Spreading Simple Happiness
PLANO, Texas, May 4 /PRNewswire/ -- In honor of Mother's Day, Lay's, America's favorite potato chip, expanded its online "Happiness Exhibit," to help set simple happiness in motion. Beginning today, people can visit the exhibit at www.lays.com to create a one-of-a-kind Mother's Day video greeting card. For a quick, easy and free gift that mom will…
http://www.fritolay.com/news/lay-s-happiness-exhibit-celebrates-moms-by-spreading-simple-happinessSunChips and Current TV Unveil Consumer-Created Ads to Serve as Inspiration for Greener Lifestyles
PLANO, Texas and SAN FRANCISCO, April 22 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, and Current TV today announced "Little Steps" by Heather Kramer from Brooklyn, NY as the top ad from the 2010 SunChips and Current TV's VCAM platform, a unique program that challenged consumers to create videos…
http://www.fritolay.com/news/sunchips-and-current-tv-unveil-consumer-created-ads-to-serve-as-inspiration-for-greener-lifestyles