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Doritos and Pepsi MAX Reveal Ten Consumer-Created Commercials Vying for $5 Million Payout, an Advertising Contract and Air Time During Super Bowl XLV
PLANO, Texas and PURCHASE, New York, Jan. 3, 2011 /PRNewswire/ -- Following a review of more than 5,600 creative submissions – the most ever in a single year of competition – Doritos and Pepsi MAX today revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-cr…
http://www.fritolay.com/news/doritos-and-pepsi-max-reveal-ten-consumer-created-commercials-vying-for-5-million-payout-an-advertising-contract-and-air-time-during-super-bowl-xlvTostitos and the USO Highlight Unforgettable Football Experience with U.S. Troops in Iraq during Fiesta Bowl Halftime
PLANO, Texas, Jan. 1, 2011 /PRNewswire/ -- The Tostitos brand, along with the USO, today focused the Tostitos Fiesta Bowl national spotlight on celebrating U.S. military heroes. During the 2011 Tostitos Fiesta Bowl game broadcast, they showcased highlights from the Tostitos "Connect to Home Bowl" – a unique college football experience created exclu…
http://www.fritolay.com/news/tostitos-and-the-uso-highlight-unforgettable-football-experience-with-u-s-troops-in-iraq-during-fiesta-bowl-halftimeFans Select 'Doritos Crash Course' as Winner of Doritos Unlock Xbox Challenge
PLANO, Texas, Dec. 30, 2010 /PRNewswire/ -- Today, live on Xbox LIVE®, Doritos and Microsoft announced that video game fans selected "Doritos Crash Course," the game concept created by Jill Robertson of Raleigh, N.C., as the winner of the Doritos "Unlock Xbox" challenge. This one-of-a-kind competition invited gaming enthusiasts in the United States…
http://www.fritolay.com/news/fans-select-doritos-crash-course-as-winner-of-doritos-unlock-xbox-challengeSgt. Erick Castro - Purple Heart Recipient and Arizona State University Grad - Joins Tostitos Fiesta Bowl Coin Toss
SCOTTSDALE, Ariz., Dec. 27, 2010 /PRNewswire/ -- In recognition of his service and sacrifice to the country, Purple Heart recipient and Arizona State University graduate, Sgt. Erick Castro will participate in the ceremonial coin toss during the upcoming Tostitos Fiesta Bowl. Castro, an honorary guest of Fiesta Bowl title sponsor Frito-Lay and its T…
http://www.fritolay.com/news/sgt-erick-castro---purple-heart-recipient-and-arizona-state-university-grad---joins-tostitos-fiesta-bowl-coin-tossTaste of the NFL and PepsiCo Team Up Against Hunger
PLANO, Texas, Dec. 14, 2010 /PRNewswire/ -- Minneapolis-based Taste of the NFL (TNFL) is partnering with PepsiCo in their quest to fight hunger in the United States. The two organizations will team up to benefit food banks across the country. PepsiCo's commitment will culminate in the TNFL's 'Party with a Purpose' – a coveted event of Super Bowl …
http://www.fritolay.com/news/taste-of-the-nfl-and-pepsico-team-up-against-hungerDoritos and Microsoft Invite Fans to Vote for Their Favorite Consumer-Created Xbox LIVE Arcade Game in Final Leg of "Unlock Xbox" Challenge
PLANO, Texas, Dec. 9, 2010 /PRNewswire/ -- The Doritos brand and Microsoft today unveiled the much-anticipated, fully playable Xbox LIVE® Arcade game versions for the Xbox 360® video game and entertainment system from Microsoft of "Avatar Crash Course" created by Jill Robertson of Raleigh, N.C., and "Harm's Way" created by Justin Carpenter of Ogden…
http://www.fritolay.com/news/doritos-and-microsoft-invite-fans-to-vote-for-their-favorite-consumer-created-xbox-live-arcade-game-in-final-leg-of-unlock-xbox-challengeRodney Peete, Jim Kelly and All-Star Team Join Tostitos and the USO to Bring Troops Overseas a Taste of Home Through a Special College Football Bowl Experience
PLANO, Texas, Nov. 30, 2010 /PRNewswire/ -- The Tostitos brand, in a joint effort with the USO, today announced plans to host the Tostitos "Connect to Home Bowl," a one-of-a-kind college football experience that will bring our troops stationed overseas a taste of home for the holidays. The unique bowl-game-inspired celebration, complete with all th…
http://www.fritolay.com/news/rodney-peete-jim-kelly-and-all-star-team-join-tostitos-and-the-uso-to-bring-troops-overseas-a-taste-of-home-through-a-special-college-football-bowl-experienceTostitos Invites Consumers to Rediscover the Tortilla Chip With New Tostitos® Artisan Recipes™
PLANO, Texas, Nov. 15, 2010 /PRNewswire/ -- From everyday gatherings to New Year's celebrations, the winter months are known as the season of entertaining. This year, hosts and hostesses across the country have a delicious new addition to help them add flavor to just about any eating occasion – new Tostitos® Artisan Recipes™ tortilla chips. Availab…
http://www.fritolay.com/news/tostitos-invites-consumers-to-rediscover-the-tortilla-chip-with-new-tostitos-artisan-recipes-PepsiCo's Doritos and Pepsi MAX Issue Last Call for Consumer-Created Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLV
PLANO, Texas, Nov. 3, 2010 /PRNewswire/ -- With an advertising contract and a $5 million payout on the line for sweeping the top three spots in USA TODAY'S annual Super Bowl Ad Meter, the Doritos and Pepsi MAX brands today announced a last call for entries in this year's "Crash the Super Bowl" contest – one of the world's premiere stages for consum…
http://www.fritolay.com/news/pepsico-s-doritos-and-pepsi-max-issue-last-call-for-consumer-created-ads-vying-for-5-million-in-prizes-and-air-time-during-super-bowl-xlvFrito-Lay Honors Operations Associates Named as PepsiCo's Top Performers
PLANO, Texas, Oct. 26 /PRNewswire/ -- Thirty-six U.S.- and Canadian-based Operations associates from Frito-Lay North America were honored as PepsiCo's top performers worldwide with induction into the inaugural group of Chairman's Circle of Champion winners. Only 216 associates from PepsiCo's more than 250,000-person global Operations team won this …
http://www.fritolay.com/news/frito-lay-honors-operations-associates-named-as-pepsico-s-top-performers