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FRITOS Brand Gives Fans Chance to Become a Minor League Baseball™ General Manager for a Weekend
PLANO, Texas, April 19 /PRNewswire/ -- FRITOS Corn Chips, the "Official Snack of Minor League Baseball" and a leading brand from PepsiCo's Frito-Lay division, is offering fans the opportunity to become an honorary general manager (GM) for a weekend. Starting today, baseball fans can enter at www.milb.com/fritos for the chance to win a "GM Experienc…
http://www.fritolay.com/news/fritos-brand-gives-fans-chance-to-become-a-minor-league-baseball-general-manager-for-a-weekendPepsiCo's Frito-Lay Topeka Facility Celebrates Distinction as Kansas' First Existing Manufacturing Site to Achieve LEED EB Gold Certification
PLANO, Texas, April 9 /PRNewswire-FirstCall/ -- PepsiCo's Frito-Lay Topeka, Kan., facility today became the state's first manufacturing site, and the nation's second food manufacturing site, to be awarded LEED® Existing Building (EB) Gold Certification from the U.S. Green Building Council (USGBC), as verified by the Green Building Certification Ins…
http://www.fritolay.com/news/pepsico-s-frito-lay-topeka-facility-celebrates-distinction-as-kansas-first-existing-manufacturing-site-to-achieve-leed-eb-gold-certificationCheetos Unleashes Tiny New 'Mighty Zingers' Snacks Nationwide
PLANO, Texas, April 1 /PRNewswire/ -- Cheetos lovers are in for the ultimate treat, because Chester Cheetah is today unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, the world's most mischievous and playful snack brand, which…
http://www.fritolay.com/news/cheetos-unleashes-tiny-new-mighty-zingers-snacks-nationwideSunChips Kicks Off Earth Month With Introduction of World's First 100 Percent Compostable Chip Bag
PLANO, Texas, March 31 /PRNewswire/ -- On the eve of Earth Month, the SunChips brand today officially introduces the world's first 100 percent compostable chip bag at an event in Los Angeles, along with details about a new national consumer education effort to encourage composting and greener lifestyles. The new 100 percent compostable bags are mad…
http://www.fritolay.com/news/sunchips-kicks-off-earth-month-with-introduction-of-world-s-first-100-percent-compostable-chip-bagSouth Georgia Named Frito-Lay's 'Sales Zone of the Year'
PLANO, Texas, March 25 /PRNewswire/ -- Frito-Lay North America's South Georgia sales team is being honored with this year's Dale Stortz Award as the company's "Zone of the Year" for 2009. South Georgia Zone employees earned the award, named for one of Frito-Lay's most respected Sales leaders, for the most outstanding performance in sales, profitabi…
http://www.fritolay.com/news/south-georgia-named-frito-lay-s-sales-zone-of-the-year-Lay's Unveils Happiness Exhibit Spotlighting Simple Moments of Happiness as Captured in Consumer Photos
PLANO, Texas, March 15 /PRNewswire/ -- Today, Lay's potato chips, America's favorite potato chip, and a brand from PepsiCo's Frito-Lay division, launched a nationwide campaign asking Americans to help create the world's largest "Happiness Exhibit" – a digital work of art made entirely from consumer submitted photos that showcase simple happy moment…
http://www.fritolay.com/news/lay-s-unveils-happiness-exhibit-spotlighting-simple-moments-of-happiness-as-captured-in-consumer-photosDoritos and Major League Gaming Turn Consumer Dreams of Becoming Video Game Professionals Into Reality with New 'Pro-Gaming Combine'
NEW YORK and PLANO, Texas, Feb. 23 /PRNewswire/ -- Video game fans aspiring to become professional gamers now have an open door to pursue their passion. Doritos tortilla chips, the bold, intense snack brand within PepsiCo's Frito-Lay division, and Major League Gaming (MLG), today unveiled the Pro-Gaming Combine – the first-ever nationwide skills c…
http://www.fritolay.com/news/doritos-and-major-league-gaming-turn-consumer-dreams-of-becoming-video-game-professionals-into-reality-with-new-pro-gaming-combine-Doritos Fan-Created Super Bowl Ad 'Underdog,' Created for $200, Scores No. 2 on USA TODAY Ad Meter and $600,000 Prize
PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super …
http://www.fritolay.com/news/doritos-fan-created-super-bowl-ad-underdog-created-for-200-scores-no-2-on-usa-today-ad-meter-and-600-000-prizeFour Consumer-Created Doritos Ads Crash The Super Bowl, Now Face The Pros In Attempt To Win $5 Million Prize
PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nat…
http://www.fritolay.com/news/four-consumer-created-doritos-ads-crash-the-super-bowl-now-face-the-pros-in-attempt-to-win-5-million-prizeDoritos and EA SPORTS Partner to Let Fans Choose The Madden NFL 11 Cover Athlete for the First Time Ever
PLANO, Texas, Feb. 4 /PRNewswire/ -- Three players. One cover. Fans choose. In a bold move to give diehard Madden NFL fans ultimate control of their gaming experience, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - and EA SPORTS™ today announced that for the first time in the 22-year history of the fran…
http://www.fritolay.com/news/doritos-and-ea-sports-partner-to-let-fans-choose-the-madden-nfl-11-cover-athlete-for-the-first-time-ever