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Lay's BLT Potato Chips Serve Up Irresistible New Flavor Inspired By Iconic American Sandwich
PLANO, Texas, April 18, 2012 /PRNewswire/ -- Lay's, America's most-loved potato chip and a leading brand from PepsiCo's Frito-Lay division, today introduced Lay's Classic BLT-flavored potato chips, a new flavor that celebrates one of America's favorite sandwiches — the bacon, lettuce and tomato (BLT). Lay's Classic BLT-flavored potato chips deliver…
http://www.fritolay.com/news/lay-s-blt-potato-chips-serve-up-irresistible-new-flavor-inspired-by-iconic-american-sandwichPopping Up on Grocery Shelves: Frito-Lay Expands Smartfood® Brand With New Smartfood Selects Popped Chips, Puffed Corn Products and Popcorn
PLANO, Texas, April 16, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announced today the expansion of the Smartfood brand to include popped chips, popcorn, and puffed corn under the Smartfood Selects name. Smartfood Selects snacks are made with all natural ingredients – no artificial flavors or preservatives, or ingredients su…
http://www.fritolay.com/news/popping-up-on-grocery-shelves-frito-lay-expands-smartfood-brand-with-new-smartfood-selects-popped-chips-puffed-corn-products-and-popcornActivision and Frito-Lay Team Up on Red-Hot Skylanders Spyro's Adventure™ Video Game Promotion Uniting Multi-Platform Gaming With Multipack Snacks
PLANO, Texas, April 4, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, today announced a groundbreaking, multi-phase promotion that unites Frito-Lay with one of the hottest new gaming properties in the world and one of the best-selling new video games…
http://www.fritolay.com/news/activision-and-frito-lay-team-up-on-red-hot-skylanders-spyro-s-adventure-video-game-promotion-uniting-multi-platform-gaming-with-multipack-snacksDoritos Debuts Distinctly Rolled Doritos Dinamita Flavored Tortilla Chips
PLANO, Texas, March 29, 2012 /PRNewswire/ -- Doritos Dinamita rolled flavored tortilla chips, a spicier new offering debuted by PepsiCo's Frito-Lay division today, is everything fans love about Doritos tortilla chips, only rolled into a taquito-like shape. Aimed at consumers looking to add a touch of spice to their snacking, Doritos Dinamita rolled…
http://www.fritolay.com/news/doritos-debuts-distinctly-rolled-doritos-dinamita-flavored-tortilla-chipsSunChips Combines Mouthwatering Flavors With Six Flavorful Grains to Debut the Ultimate in Deliciousness -- A Snack That Packs Great Taste and Whole Grains
PLANO, Texas, March 22, 2012 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, today launched a delicious new taste experience with the introduction of SunChips 6 Grain Medley snacks. Available in two flavors: Parmesan & Herb and Creamy Roasted Garlic, new SunChips 6 Grain Medley multigrain snacks ar…
http://www.fritolay.com/news/sunchips-combines-mouthwatering-flavors-with-six-flavorful-grains-to-debut-the-ultimate-in-deliciousness----a-snack-that-packs-great-taste-and-whole-grainsDoritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips
AUSTIN, Texas, March 16, 2012 /PRNewswire/ -- Never has a vending machine created so much noise. The Doritos brand is taking to the streets of the South by Southwest (SXSW) Music Conference and Festival in Austin, Tex., to debut Doritos JACKED tortilla chips – literally the Doritos brand's biggest innovation ever. The bold new product line…
http://www.fritolay.com/news/doritos-unveils-56-foot-tall-vending-machine-at-south-by-southwest-to-debut-amped-up-new-doritos-jacked-tortilla-chipsFrito-Lay Joins Forces with Zynga to Bring Five Million Online In-game Prizes to Walmart Customers
PLANO, Texas, March 1, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced a partnership with Zynga, the world's leading provider of social game services and creator of games including CityVille, Words With Friends, and FarmVille, to offer fans various in-game virtual items with the purchase of specially marked Frito-Lay…
http://www.fritolay.com/news/frito-lay-joins-forces-with-zynga-to-bring-five-million-online-in-game-prizes-to-walmart-customersTostitos Brand "Parties with a Purpose" During Tostitos Fiesta Bowl, Donating $250,000 to Big Brothers Big Sisters and Unveiling New Party-Themed Marketing Campaign
PLANO, Texas, Jan. 2, 2012 /PRNewswire/ -- The Tostitos brand today used the national spotlight of the Tostitos Fiesta Bowl broadcast to present Big Brothers Big Sisters with a donation of $250,000 as part of a thrilling conclusion to one of the most exciting social occasions of last year – The Tostitos Fiesta in the Square. Held on Dec…
http://www.fritolay.com/news/tostitos-brand-parties-with-a-purpose-during-tostitos-fiesta-bowl-donating-250-000-to-big-brothers-big-sisters-and-unveiling-new-party-themed-marketing-campaignBoston Streets Go Green With Frito-Lay All-Electric Delivery Trucks
PLANO, Texas, Dec. 15, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America division announces eight new electric trucks will be rolling out in the Boston area. These electric delivery trucks join the largest fleet of commercial all-electric trucks in North America. By the end of this year, a total of 18 cities and surr…
http://www.fritolay.com/news/boston-streets-go-green-with-frito-lay-all-electric-delivery-trucksFrito-Lay Electric Delivery Trucks Hit the "Green" Streets of Orlando
PLANO, Texas, Dec. 2, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America announces ten new electric trucks will be rolling out in Orlando. These electric delivery trucks will ultimately be part of the largest planned fleet of commercial all-electric trucks in North America. Electric trucks reduce fuel consumpt…
http://www.fritolay.com/news/frito-lay-electric-delivery-trucks-hit-the-green-streets-of-orlando