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Frito-Lay Turns Up the Heat With New Tapatio Hot Sauce-Inspired Flavors
PLANO, Texas, April 5, 2011 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and the family behind the renown Tapatio hot sauce brand today announced a new partnership in which Frito-Lay will sell and distribute Tapatio hot sauce-flavored Doritos tortilla chips, Fritos corn chips and Ruffles potato chips. Aimed at consumers looking to add…
http://www.fritolay.com/news/frito-lay-turns-up-the-heat-with-new-tapatio-hot-sauce-inspired-flavorsAdd Fresh Homemade Taste and a Creative Twist to Dips and Recipes With New Tostitos® and Lay's® Dip Creations™ Seasoning Mixes
PLANO, Texas, March 15, 2011 /PRNewswire/ -- Busy schedules can leave little time for creativity in the kitchen, and even less time for recipes made from scratch. New Tostitos® and Lay's® Dip Creations™ dry seasoning mixes offer an easier way to get inspired in the kitchen and create great-tasting meals and snacks. Available in three flavors – Fres…
http://www.fritolay.com/news/add-fresh-homemade-taste-and-a-creative-twist-to-dips-and-recipes-with-new-tostitos-and-lay-s-dip-creations-seasoning-mixesVote for Ruffles® Next Flavor Fever and Spring a Chance to Win 20 Years Worth of Free Ruffles Potato Chips
PLANO, TX, March 11, 2011 /PRNewswire/ -- As March ushers in a new season, the Ruffles brand team prepares to spring a new flavor on fans. Ruffles Next Flavor Fever introduces 16 possible flavor options and challenges fans to vote for their favorites each day in an elimination bracket-style tournament at www.facebook.com/ruffles. One lucky fan will…
http://www.fritolay.com/news/vote-for-ruffles-next-flavor-fever-and-spring-a-chance-to-win-20-years-worth-of-free-ruffles-potato-chipsFrito-Lay Central New York Sales Team Honored as 'Zone of the Year'
PLANO, Texas, March 3, 2011 /PRNewswire/ -- Frito-Lay North America's Central New York sales team is being honored with this year's Dale Stortz Award for being the "Zone of the Year" for 2010. The Dale Stortz Award, named for one of Frito-Lay's most respected sales leaders, is given each year to the team that demonstrates the most outstanding perfo…
http://www.fritolay.com/news/frito-lay-central-new-york-sales-team-honored-as-zone-of-the-year-Just in Time for National Pie Day, FRITOS Brand Takes Iconic FRITOS CHILI PIE Recipe to the Extreme with FRITOS Pie Remix Web-based Cooking Series
PLANO, Texas, Jan. 21, 2011 /PRNewswire/ -- In celebration of National Pie Day, PepsiCo's Frito-Lay division today formally introduced "FRITOS Pie Remix," a web-based series of cooking videos featuring Frito-Lay executive chef Stephen Kalil and FRITOS Corn Chips. In each FRITOS Pie Remix episode, Chef Stephen remixes FRITOS CHILI PIE – a favorite d…
http://www.fritolay.com/news/just-in-time-for-national-pie-day-fritos-brand-takes-iconic-fritos-chili-pie-recipe-to-the-extreme-with-fritos-pie-remix-web-based-cooking-seriesLay's and Doritos Brands are 'Calling All Artists' for Black History Month; Grand Prize Winner to Receive $5,000 and a Gallery Showing
PLANO, Texas, Jan. 18, 2011 /PRNewswire/ -- Frito-Lay North America's Lay's and Doritos brand teams today launched a Black History Month Art Contest that asks consumers to submit an original piece of art online for a chance to win $5,000 and a gallery showing in their local community. The winner will be chosen in part by consumer voting. In additio…
http://www.fritolay.com/news/lay-s-and-doritos-brands-are-calling-all-artists-for-black-history-month-grand-prize-winner-to-receive-5-000-and-a-gallery-showingTostitos and the USO Reunite U.S. Troops Serving in Iraq With Their Families During Tostitos BCS National Championship Halftime
PLANO, Texas, Jan. 10, 2011 /PRNewswire/ -- The Tostitos brand, in partnership with the USO, today revealed surprise reunions with loved ones for U.S. troops live on field during halftime of the Tostitos BCS National Championship Game. The reunited troops played along side former college football all-stars in the recent Tostitos Connect to Home Bow…
http://www.fritolay.com/news/tostitos-and-the-uso-reunite-u-s-troops-serving-in-iraq-with-their-families-during-tostitos-bcs-national-championship-halftimeDoritos and Pepsi MAX Reveal Ten Consumer-Created Commercials Vying for $5 Million Payout, an Advertising Contract and Air Time During Super Bowl XLV
PLANO, Texas and PURCHASE, New York, Jan. 3, 2011 /PRNewswire/ -- Following a review of more than 5,600 creative submissions – the most ever in a single year of competition – Doritos and Pepsi MAX today revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-cr…
http://www.fritolay.com/news/doritos-and-pepsi-max-reveal-ten-consumer-created-commercials-vying-for-5-million-payout-an-advertising-contract-and-air-time-during-super-bowl-xlvTostitos and the USO Highlight Unforgettable Football Experience with U.S. Troops in Iraq during Fiesta Bowl Halftime
PLANO, Texas, Jan. 1, 2011 /PRNewswire/ -- The Tostitos brand, along with the USO, today focused the Tostitos Fiesta Bowl national spotlight on celebrating U.S. military heroes. During the 2011 Tostitos Fiesta Bowl game broadcast, they showcased highlights from the Tostitos "Connect to Home Bowl" – a unique college football experience created exclu…
http://www.fritolay.com/news/tostitos-and-the-uso-highlight-unforgettable-football-experience-with-u-s-troops-in-iraq-during-fiesta-bowl-halftimeFans Select 'Doritos Crash Course' as Winner of Doritos Unlock Xbox Challenge
PLANO, Texas, Dec. 30, 2010 /PRNewswire/ -- Today, live on Xbox LIVE®, Doritos and Microsoft announced that video game fans selected "Doritos Crash Course," the game concept created by Jill Robertson of Raleigh, N.C., as the winner of the Doritos "Unlock Xbox" challenge. This one-of-a-kind competition invited gaming enthusiasts in the United States…
http://www.fritolay.com/news/fans-select-doritos-crash-course-as-winner-of-doritos-unlock-xbox-challenge