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Lay's Happiness Exhibit Celebrates Moms by Spreading Simple Happiness
PLANO, Texas, May 4 /PRNewswire/ -- In honor of Mother's Day, Lay's, America's favorite potato chip, expanded its online "Happiness Exhibit," to help set simple happiness in motion. Beginning today, people can visit the exhibit at www.lays.com to create a one-of-a-kind Mother's Day video greeting card. For a quick, easy and free gift that mom will…
http://www.fritolay.com/news/lay-s-happiness-exhibit-celebrates-moms-by-spreading-simple-happinessSunChips and Current TV Unveil Consumer-Created Ads to Serve as Inspiration for Greener Lifestyles
PLANO, Texas and SAN FRANCISCO, April 22 /PRNewswire/ -- SunChips, the popular line of multigrain snacks from PepsiCo's Frito-Lay division, and Current TV today announced "Little Steps" by Heather Kramer from Brooklyn, NY as the top ad from the 2010 SunChips and Current TV's VCAM platform, a unique program that challenged consumers to create videos…
http://www.fritolay.com/news/sunchips-and-current-tv-unveil-consumer-created-ads-to-serve-as-inspiration-for-greener-lifestylesFRITOS Brand Gives Fans Chance to Become a Minor League Baseball™ General Manager for a Weekend
PLANO, Texas, April 19 /PRNewswire/ -- FRITOS Corn Chips, the "Official Snack of Minor League Baseball" and a leading brand from PepsiCo's Frito-Lay division, is offering fans the opportunity to become an honorary general manager (GM) for a weekend. Starting today, baseball fans can enter at www.milb.com/fritos for the chance to win a "GM Experienc…
http://www.fritolay.com/news/fritos-brand-gives-fans-chance-to-become-a-minor-league-baseball-general-manager-for-a-weekendPepsiCo's Frito-Lay Topeka Facility Celebrates Distinction as Kansas' First Existing Manufacturing Site to Achieve LEED EB Gold Certification
PLANO, Texas, April 9 /PRNewswire-FirstCall/ -- PepsiCo's Frito-Lay Topeka, Kan., facility today became the state's first manufacturing site, and the nation's second food manufacturing site, to be awarded LEED® Existing Building (EB) Gold Certification from the U.S. Green Building Council (USGBC), as verified by the Green Building Certification Ins…
http://www.fritolay.com/news/pepsico-s-frito-lay-topeka-facility-celebrates-distinction-as-kansas-first-existing-manufacturing-site-to-achieve-leed-eb-gold-certificationCheetos Unleashes Tiny New 'Mighty Zingers' Snacks Nationwide
PLANO, Texas, April 1 /PRNewswire/ -- Cheetos lovers are in for the ultimate treat, because Chester Cheetah is today unleashing a new cheesy innovation called Cheetos Mighty Zingers – the tiniest Cheetos snacks ever made and marketed. Mighty Zingers are the latest innovation from Cheetos, the world's most mischievous and playful snack brand, which…
http://www.fritolay.com/news/cheetos-unleashes-tiny-new-mighty-zingers-snacks-nationwideSouth Georgia Named Frito-Lay's 'Sales Zone of the Year'
PLANO, Texas, March 25 /PRNewswire/ -- Frito-Lay North America's South Georgia sales team is being honored with this year's Dale Stortz Award as the company's "Zone of the Year" for 2009. South Georgia Zone employees earned the award, named for one of Frito-Lay's most respected Sales leaders, for the most outstanding performance in sales, profitabi…
http://www.fritolay.com/news/south-georgia-named-frito-lay-s-sales-zone-of-the-year-Lay's Unveils Happiness Exhibit Spotlighting Simple Moments of Happiness as Captured in Consumer Photos
PLANO, Texas, March 15 /PRNewswire/ -- Today, Lay's potato chips, America's favorite potato chip, and a brand from PepsiCo's Frito-Lay division, launched a nationwide campaign asking Americans to help create the world's largest "Happiness Exhibit" – a digital work of art made entirely from consumer submitted photos that showcase simple happy moment…
http://www.fritolay.com/news/lay-s-unveils-happiness-exhibit-spotlighting-simple-moments-of-happiness-as-captured-in-consumer-photosDoritos and Major League Gaming Turn Consumer Dreams of Becoming Video Game Professionals Into Reality with New 'Pro-Gaming Combine'
NEW YORK and PLANO, Texas, Feb. 23 /PRNewswire/ -- Video game fans aspiring to become professional gamers now have an open door to pursue their passion. Doritos tortilla chips, the bold, intense snack brand within PepsiCo's Frito-Lay division, and Major League Gaming (MLG), today unveiled the Pro-Gaming Combine – the first-ever nationwide skills c…
http://www.fritolay.com/news/doritos-and-major-league-gaming-turn-consumer-dreams-of-becoming-video-game-professionals-into-reality-with-new-pro-gaming-combine-Doritos Fan-Created Super Bowl Ad 'Underdog,' Created for $200, Scores No. 2 on USA TODAY Ad Meter and $600,000 Prize
PLANO, Texas, Feb. 8 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - today announced that its consumer-created Doritos commercial, "Underdog," which aired for the first time nationally during yesterday's Super Bowl XLIV broadcast, placed second in USA TODAY's annual consumer-ranked Super …
http://www.fritolay.com/news/doritos-fan-created-super-bowl-ad-underdog-created-for-200-scores-no-2-on-usa-today-ad-meter-and-600-000-prizeFour Consumer-Created Doritos Ads Crash The Super Bowl, Now Face The Pros In Attempt To Win $5 Million Prize
PLANO, Texas, Feb. 7 /PRNewswire/ -- Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - put four of its talented fans in the limelight tonight when it aired four consumer-created Doritos commercials - "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" - during the Super Bowl XLIV broadcast. Nat…
http://www.fritolay.com/news/four-consumer-created-doritos-ads-crash-the-super-bowl-now-face-the-pros-in-attempt-to-win-5-million-prize