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Makers of Rice-A-Roni Unveil Dinnertime Innovation, Mac-A-Roni, with Humorous Keynote Featuring Joel McHale
McHale invites families to taste the “possibilicheese” with Mac-A-Roni, while the brand offers a chance to try it at a free pop-up in NYC. CHICAGO, September 18, 2024 – While other innovation giants are unveiling new technologies, fashion and seasonal offerings this fall, the makers of Rice-A-Roni are serving a different kind of innov…
http://www.fritolay.com/makers-of-rice-a-roni-unveil-dinnertime-innovation-mac-a-roni-with-humorous-keynote-featuring-joel-mchaleAmerica's Snack Wish Has Been Granted: Smartfood® Popcorn Taps Rap Icon Flavor Flav for Campaign Celebrating the Magic of FLAVOR YOU CAN FEEL GOOD ABOUT™
Flavor Flav has swapped his famous clock necklace for a huge popcorn kernel – the Pop Clock– which fans will have the chance to win on social. PLANO, Texas, Sept. 10, 2024 /PRNewswire/ -- There's something magical in every bag of Smartfood® Popcorn, including a combination of delicious, non-artificial flavors and l…
http://www.fritolay.com/americas-snack-wish-has-been-granted-smartfood-popcorn-taps-rap-icon-flavor-flav-for-campaign-celebrating-the-magic-of-flavor-you-can-feel-good-aboutJack Links® and Frito-Lay® Offer $5,000 and Flavor-fied Headshots to Gen Zers Willing to ‘Meat Their Inner Flavor’
Fans can test new “Flavor Filters” and Enter for a Chance to Win an Experience Fit for a Lead Guitarist, Stallion Trainer, Race Car Driver and more PLANO, TX, August 27, 2024 - Despite the endless amount of job listings that say they need a “rock star” or someone who can “slay,” Gen Z are often required to tone down their vibrant perso…
http://www.fritolay.com/jack-links-and-frito-lay-offer-5000-and-flavor-fied-headshotsDORITOS® Propels Chip Innovation to New Heights by Sending minis COOL RANCH® Zero Gravity Flavored Tortilla Chips to Space
In partnership with St. Jude Children’s Research Hospital® and the Polaris Dawn mission, Doritos’ first-ever space chip fuels awareness and funds for childhood cancer research and treatment PLANO, Texas, August 19, 2024 – DORITOS® is making history with a limited-edition minis COOL RANCH® Zero Gravity Flavored Tortilla Chip, marking th…
http://www.fritolay.com/Doritos-Propels-Chip-Innovation-to-New-Heights-by-Sending-minis-COOL-RANCH-Zero-Gravity-Flavored-Tortilla-Chips-to-SpaceLay’s® Brings Beloved Potato Chip Flavors from Around the World—Wavy Tzatziki, Masala and Honey Butter— to the US
As flavors inspired by the tastes of Greece, India and Korea hit store shelves across America, Lay’s offers fans the chance to win a trip to one of the origins countries. PLANO, Texas, August 8, 2024 – While thousands of miles separate the U.S. from iconic global destinations, America’s favorite potato chip brand, is transporting …
http://www.fritolay.com/Lays-Brings-Beloved-Potato-Chips-Flavors-From-Around-The-WorldGlobal Superstar J Balvin and Cheetos® Team Up to Support Latino Community and Search for Next Deja tu Huella™ Ambassador
This year's ambassador will receive $25,000, a place alongside J Balvin at Billboard Latin Music Week and a spot on the Cheetos Community College Tour this fall PLANO, Texas, July 31, 2024 /PRNewswire/ -- After teasing the involvement of a music icon earlier this summer, Cheetos is revealing its partnership with internat…
http://www.fritolay.com/Global-Superstar-J-Balvin-and-Cheetos-Team-Up-to-Support-Latino-Community-and-Search-for-Next-Deja-tu-Huella-AmbassadorPepsiCo Foods North America launches new "Planting Pathways Initiative" to expand opportunities in the agriculture sector
The initiative includes industry-first pilot programs to build a more sustainable and equitable food system PLANO, Texas, July 24, 2024 /PRNewswire/ -- PepsiCo Foods North America today announced its Planting Pathways Initiative, charting an industry-leading and transformative course for expanding agricultural opportunities. R…
http://www.fritolay.com/pepsico-foods-north-america-launches-new-planting-pathways-initiativeTostitos® and Chef Susur Lee Introduce the Tostitos® Tasting Window
Inspired by the wine windows of Florence, new collaboration aims to show Canadians that Tostitos® tortilla chips are a blank canvas for culinary creativity. MISSISSAUGA, ON, May 22, 2024 /CNW/ - Tostitos®, a brand known for rich, flavourful and unforgettable moments, is thrilled to announce its collaboration with renowned Che…
http://www.fritolay.com/tostitos-and-chef-susur-lee-introduce-the-tostitos-tasting-windowAhead of Memorial Day Travel, Frito-Lay Data Finds Snacks Can Influence the Entire Road Trip
This year, near record-breaking travel is expected over the Memorial Day holiday. AAA projects 43.8 million travelers will be hitting the road, coming close to matching 2005’s record of 44 million Memorial Day travelers. An essential part of every road trip is the snacks – and Frito-Lay’s recurring U.S. Snack Index notes these fo…
http://www.fritolay.com/ahead-of-memorial-day-travel-frito-lay-data-finds-snacks-can-influence-the-entire-road-tripMarias Gamesa® Encourages Connection Among Latina Moms with the Return of Cafecito Con Marias Gamesa Campaign and Virtual Community
The Campaign Aimsto Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals 70% of Latina Moms Feel Too Overwhelmed or Don’t Have Enough Time to Ask for Support PURCHASE, N.Y., May 7, 2024 - Ahead of Mother’s Day, the iconic Mexican cookie brand Marias Gamesa® is bringing back&nb…
http://www.fritolay.com/marias-gamesa-encourages-connection-among-latina-moms-with-the-return-of-cafecito-con-marias-gamesa-campaign-and-virtual-community