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Doritos Dominates Super Bowl Ad Meter Rankings; Awards Second $1 Million Prize as Another Consumer-Created Ad Named Fan Favorite
PLANO, Texas, Feb. 8, 2012 /PRNewswire/ -- The Doritos brand awarded its second $1 million bonus prize in less than a week when it was announced today that the Doritos consumer-generated Super Bowl ad "Sling Baby," created by Kevin T. Willson, ranked No. 1 in the USA TODAY Facebook Super Bowl Ad Meter. Doritos, one of the flagship brands f…
http://www.fritolay.com/news/doritos-dominates-super-bowl-ad-meter-rankings-awards-second-1-million-prize-as-another-consumer-created-ad-named-fan-favoriteThink You Have the Next Great Potato Chip Flavor Idea? Lay's® Brings Back Iconic Do Us A Flavor™ Contest with $1 Million Award
Five previously submitted fan-favorite flavors return for a limited time to inspire new submissions PLANO, Texas, Oct. 16, 2024 /PRNewswire/ -- Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might no…
http://www.fritolay.com/Think-You-Have-the-Next-Great-Potato-Chip-Flavor-Idea-Lays-Brings-Back-Iconic-Do-Us-A-Flavor-Contest-with-one-Million-AwardGENYOUth AND TASTE OF THE NFL INCREASE ACCESS TO 148 MILLION SCHOOL MEALS, FOSTERING NUTRITION SECURITY AMONG STUDENTS NATIONWIDE
Presented by Frito-Lay, Quaker, and the PepsiCo Foundation, Super Bowl LVIII's Largest Philanthropic Event Supports GENYOUth's Mission to Help Tackle Youth Hunger Nutrition Grant Opportunity Opens for U.S. Schools NEW YORK, March 21, 2024 /PRNewswire/ -- GENYOUth, the national nonprofit organization founded by America…
http://www.fritolay.com/genyouth-and-taste-of-the-nfl-increase-access-to-148-million-school-meals-fostering-nutrition-security-among-students-nationwideLay's "Do Us A Flavor" Contest Is Back: Fans Invited To Submit Next Great Potato Chip Flavor Idea For The Chance To Win $1 Million
PLANO, Texas, Jan. 14, 2014 /PRNewswire/ -- Back by popular demand, Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced the return of its "Do Us A Flavor" contest, which invites fans nationwide to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize. Building…
http://www.fritolay.com/news/lay-s-do-us-a-flavor-contest-is-back-fans-invited-to-submit-next-great-potato-chip-flavor-idea-for-the-chance-to-win-1-millionTen Female Entrepreneurs Chosen to Participate in Inaugural WomanMade Expo West Challenge with $100,000 in Business Grants at Stake
PLANO, Texas, Feb. 26, 2020 /PRNewswire/ -- Today Frito-Lay has unveiled the 10 finalists in its inaugural WomanMade Expo West Challenge, in which female entrepreneurs will pitch their business plans in a live, rapid-fire format to industry experts for a chance to win from $100,000 in business grants. The WomanMade E…
http://www.fritolay.com/news/ten-female-entrepreneurs-chosen-to-participate-in-inaugural-womanmade-expo-west-challenge-with-100-000-in-business-grants-at-stakeDoritos Partners With BET Awards' 2019 Best New Artist Lil Baby To Hand-Pick Producers And Vocalists For The Next Big Hip Hop Track
PLANO, Texas, July 11, 2019 /PRNewswire/ -- This summer, Doritos is heating up the music scene once again with the "Doritos Spark The Beat" competition, an opportunity of epic proportions for up-and-coming hip-hop artists. Starting today through September 8, fans can visit SparkTheBeat.com to download a unique sample track created by Quality Contro…
http://www.fritolay.com/news/doritos-partners-with-bet-awards-2019-best-new-artist-lil-baby-to-hand-pick-producers-and-vocalists-for-the-next-big-hip-hop-trackPut It on Our Tab: Lay's Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19, La…
http://www.fritolay.com/news/put-it-on-our-tab-lay-s-celebrates-new-flavor-icons-chips-with-cash-giveaway-and-125-000-donation-to-beloved-american-restaurants-PepsiCo's Doritos Brand Issues Last Call For Consumers Around The World To Create Doritos Ads For A Shot At A $1 Million Grand Prize
PLANO, Texas, Nov. 6, 2013 /PRNewswire/ -- PepsiCo's Doritos brand today announced a last call for entries in this year's "Crash the Super Bowl" contest. Adults from around the world where Doritos tortilla chips are sold have until November 24 to turn their boldest Doritos commercial ideas into homemade advertisements for the chance to win a …
http://www.fritolay.com/news/pepsico-s-doritos-brand-issues-last-call-for-consumers-around-the-world-to-create-doritos-ads-for-a-shot-at-a-1-million-grand-prizePut It on Our Tab: Lay’s Celebrates New Flavor Icons Chips with Cash Giveaway and $125,000 Donation to Beloved American Restaurants
July 27, 2020 PLANO, Texas, July 27, 2020 /PRNewswire/ -- In these uncertain times, America can always count on Lay's to up the ante on flavor – now introducing Lay's Flavor Icons, perfectly recreating the taste of iconic restaurant dishes in potato chip form. To "return the flavor" and acknowledge the economic impact of COVID-19,…
http://www.fritolay.com/put-it-on-our-tab-lay-s-celebrates-new-flavor-icons-chips-with-cash-giveaway-and-125000-donation-toThe Lay's STAX Brand Celebrates 10 Years of Crunch by Giving Thursday Night Football Fans the Chance to Win a Trip to Super Bowl XLVIII
PLANO, Texas, Sept. 10, 2013 /PRNewswire/ -- Ten years after PepsiCo's Frito-Lay division introduced the Lay's STAX brand to consumers across the nation – offering tasty potato crisps stacked in a portable, re-sealable and crush-resistant container – the brand is teaming up with the National Football League for its first-ever football-themed promo…
http://www.fritolay.com/news/the-lay-s-stax-brand-celebrates-10-years-of-crunch-by-giving-thursday-night-football-fans-the-chance-to-win-a-trip-to-super-bowl-xlviii